|
|
|
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? That's what it's like where I live. But like everywhere else in the country, our high school sports are always looking for...
Book Yourself Solid
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple...
Is Procrastination Holding You Back?
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp." been copied from a previous week? Putting off unappealing tasks may be human...
Network Marketing Training- The MLM Success Declaration Of Independence
MLM Success Declaration of Personal Independence is a declaration of Success for all Network Marketers, and declares that that It Is Time for Success to become the Dominating Force and Focus in your life, and your future. Many people today simply do...
Trade Show Events - Do's and Don'ts
You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than...
|
|
| |
|
|
|
|
|
|
The 4-Fundamentals of Quality Content
The 4-Fundamentals of Quality Content
Quite often, the word ‘quality’ is over-used. A search on Google renders over 341 million results on the word ‘quality.’ Certain individuals use the word to describe time spent with much-loved ones. Others use it as an adjective to describe something as tangible as a phone card.
But what makes one phone card a quality calling card versus the next one? Is it the injection molding of the branded name in the phone card that defines its quality? Even more curious, what makes for quality web copy? Unlike, a phone card or time spent with cherished individuals, quality copy possesses a few discernible features:
High impact information value
100 percent original copy
Key word driven
Customer-oriented-- relevant information
Recently, I endeavored to prove the theory by conducting a poll on a global network of professionals, Adrants.com. The poll asked participants what motivates their online buying behavior:
A. A stalwart brand identity
B. Benefit driven copy
C. Testimonials
D. A Product Guarantee
E. Other
Purposely, I left out price and substituted it with the word “other.” By and large, (73 percent of the participants) of the survey showed that consumers were interested in all four aspects of the marketing message (branding, benefits, guarantees and testimonials). Only, 27 percent of the respondents chose other and added the comment “price.” Thumbs-up, it demonstrates how quality content may outperform price.
Have you ever reached a site and found gibberish for content? The information appears as if an illiterate madman tried their hand at web copy. It’s the type of site that does not contain either a relevant or specific message. The sole purpose is to impel the visitor to escape quickly with a click elsewhere.
What are the 4 fundamentals of quality content?
Branding via original copy distinguishes one site from the next. It leaves a dent or impression that a business appears to be reputable. Moreover, it sets one site apart from the pack. As a result, the virtual store is deemed as a resource versus just another portal filled with plagiarized cut and pasted data. (Writing tip: To authenticate your company’s brand, describe what makes your business different from your competition. Remember to detail your company’s specialty or marketing niche.).
High impact information is critical because it builds the foundation of trust between the visitor and your website. It demonstrates that you are the expert or professional source regarding the topic or industry – at hand. For example, let’s say that you sell emergency weather equipment and gear on
your site. The following fact would add relevancy to your site:
________________________________________________
FACT: Each year approximately, 800 tornadoes are reported across the United States. Over 1,500 injuries and 80 deaths are the end-result of the damaging destruction of tornadoes. Tornadoes have the capability of moving at a velocity of 250 miles per hour or more.
______________________________________________
Using a fact like the above example solves several purposes: 1) It creates a need for the visitor to learn more about your products. 2) It establishes you as the credible and reliable source for equipment products 3) Both visitors and search engines are sparked by your well-written content.
Key word driven copy - Without words, your prospects and target market are unable to find you when they run a search query. Since the rules of key word density are shifting all the time, it is best to maintain 4-5 key words on a web page (In the heading, top, center and end). Excessive use of key words can taint your results on Google. (Writing tip: Remember to cross-reference relevant and related words in your marketing communiqué. To analyze your site’s keyword density visit www.keywordcounts.com).
Benefits, testimonials and relevant information –An online consumer’s shopping experience is diminished when a visitor lands on a website and is unable to figure out what the product or service is. Relevant copy provides information regarding a specific dilemma the prospect may be enduring. The copy offers a solution with explicit benefits – detailed in a succinct élan. (Writing tip: To encourage visitor stickiness add a benefit-driven bulleted list for fast browsing ease).
One common mistake, I see most people make in the promotions of their websites are over promoting their accolades. People really don’t care how your business started out in India. Customers want to be confident that a web site will deliver the products and services to quell their needs.
Quality content offers the reader a benefit or advantage to learn more about why they should opt-in, buy or use your products and services. Dissimilar to the subjectivity of family time and calling cards, quality content is easily identifiable. Most importantly, it is mandatory for any e-marketer who wants to automate their sales results.
About the Author
© 2005 – fruitionMedia.net To learn more about quality content visit http://www.fruitionMedia.net.
Holly Bentz is the owner of a media boutique, www.fruitionMedia.net. From conversion driven web copy, to subliminal e-sales letters and informative articles, Bentz takes pride in providing informative yet entertaining copy.
|
|
|
|
|
| When You Know How | Network Marketing Works! |
| Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
| www.network-marketing-works.com |
|
| Marketing, business - Is Network Marketing Just a Scam? |
| Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
| www.entrepreneur.com |
|
| Business Opportunities: MLM, Network Marketing, Work at Home |
| Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
| www.entrepreneur.com |
|
| Multi-level marketing - Wikipedia, the free encyclopedia |
| Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
| en.wikipedia.org |
|
| List of network marketing companies - Wikipedia, the free encyclopedia |
| Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
| en.wikipedia.org |
|
| MLM - Network Marketing Business Journal |
| MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
| www.mmmonthly.com |
|
| The Real Problem with Network Marketing and Multi-Level Marketing ... |
| It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
| entrepreneurs.about.com |
|
| Network Marketing News ONLINE - Home |
| Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
| www.networkmarketingnews.com |
|
| MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
| MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
| www.mlmwoman.com |
|
| Site Build It! - Network Marketing |
| Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
| networkmarketing.sitesell.com |
|
| Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
| Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
| www.amazon.com |
|
| Home based buisness ideas, MLM and Network Marketing Business ... |
| Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
| www.mlmforums.com |
|
| Network Marketing: Home |
| Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
| www.networkmarketing.com.au |
|
| Specialists in marketing and creative recruitment both agencies ... |
| One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
| www.networkmarketingjobs.com |
|
| Network Marketing Success Now |
| Tips and resources to help you build a successful network marketing business online... |
| nmsnow.com |
|
| MLM Network Marketing Resources by Online MLM .com |
| Directory of network marketing and direct sales companies. |
| www.onlinemlm.com |
|
| MLM Network Marketing training Randy Gage |
| MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
| www.networkmarketingtimes.com |
|
| multi-level marketing |
| multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
| skepdic.com |
|
| Network Marketing |
| Network Marketing as the basis of a home based business. |
| www.homeworking.com |
|
| Network Marketing Support Services |
| Offers resources for the MLM professional. |
| www.mlmhelp.com |
|
|