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Contact Management
Gain Control of Your Marketing Efforts and Assure a Steady Flow of Clients by Julie Chance When it comes to marketing, do you ever feel like you are at the mercy of the tides - following up on a referral here, chasing a lead there and more...
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How "Available" are YOU? By Anna-Marie Stewart Venton The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to...
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The First Steps In Marketing Your Idea

The first steps in defining your marketing idea determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Be sure to set reachable goals and objectives. Defining who is in your target market helps avoid the broadcast advertisements that never seem to work. Each person’s target market is different as well. Internet marketing to a specific group increases your chances of success.

Before your begin your idea marketing strategy, ask yourself these questions to determine what works best for you. Does your site’s URL have keywords in the title to attract the search engines? Is your site easy to navigate for beginners as well as those experienced? Do you capture e-mail addresses in an opt-in manner? These issues on a good starting point for your idea marketing Internet strategy.

Your internet marketing efforts are only the first step. You must keep in touch with your customers long after that first sale. The Internet is so impersonal that customers may forget you’re out there unless you remind them. One way to do that is by using an e-newsletter or discussion forum. By using


newsletters, you can offer special-interest information was well as targeted advertising. Forum groups allow customers the opportunity to talk back and offer their hints and suggestions to other customers. It creates a network of friendly people willing to be loyal to you.

When you start your marketing, don’t forget about customer service. Friendly service always attracts more buyers than making it difficult to use your system. Make your site as user-friendly as possible. Lead your customers to make their own decisions rather than forcing your favorites on them. Web site marketing is the most important part of your sales strategy on the Internet. Without skill, determination, and creativity, your web site can get lost in the sea of competing online marketers. Unlock the power of the web and learn the secrets of great idea marketing Internet.

About the Author

Why do Some Get Filthy Rich Online and Others Don't?
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