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Are You Making These Networking Mistakes?
As I've gone to professional meetings, and have informal meetings with colleagues, the tenor of these times is clear. Many independent professionals are challenged by the downturn in the economy...and upping their marketing, and especially...
Human Tactic Advertising? It’s Free and It Works!
You’re probably wondering what the heck I’m referring to when I say “Human Tactic Advertising?” Let’s face it, just having a site on the web does not guarantee that people will find it, even if it’s filled with great content and products. You want...
MLM Products- The MLM Success Formula for Network Marketing Products
You must understand this next statement:
The successful network marketing company is “Product Focused and Business Driven.”
What does that mean? It means that your company must always be products and services focused, but driven by the...
MLM Success Training- The Network Marketing Success POWER of Faith in YOURSELF
by Doug Firebaugh
" Donot put your faith in what statistics say until you have carefully considered what they don't say."
William Watt
You can't do Network Marketing.
Look at the facts.
You aren't smart enough.
Look at the...
The Fine Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important?...
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Using Marketing PR to Promote Your Business
Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build credibility, and encourage your staff. Here are five Marketing PR methods that you can use to promote your company.
News
It will be your responsibility to develop a concept for a story about your business, to research it fully and to write a press release (if you are not confident in your writing ability, consider passing this task to a copywriter). There needs to be a good relationship between your company, and the editors of your chosen publications. Unless you are trained in Public Relations, it may be wise to seek the services of a PR professional at this point. PR professionals are in the best position for encouraging the media to attend your press conferences and accept your editorials. They understand the needs of editors and reporters, and as a result will be able to sell you appropriately to them.
Publications
There are a number of different types of publication that fall under the umbrella of PR, and can be used separately or in conjunction with each other. Brochures advise customers about the product, its uses, how it works, its benefits, and any extra features. Newsletters and magazines help the build up the company’s image, convey news and special offers, as well as marketing the company in a variety of ways. Articles in local newspapers help to advertise and draw attention to the company and its products. Multimedia methods are the most expensive of the publications, but have the greatest impact. Many companies choose to create videos about themselves and their products, and use them for presentation purposes. Blogs and
the Internet are the cheapest of the publications, and have the greatest coverage, without needing a large budget.
Events
These include seminars, conferences, exhibitions and sponsored events, such as sports or charity. They give an opportunity to advertise your expertise in your field and display all that your company has to offer. Sponsoring events puts you in front of potential clients and can help you to get contacts via networking.
Public Speaking
Give speeches at trade association meetings and clubs. Consider speaking at or hosting a networking event for business professionals or customers. If your company is larger in scale, consider holding speaking events with media professionals. If public speaking is not your thing, consider using the services of a public speaking coach or speechwriter to help build your confidence.
Community Activities
Much the same as sponsoring events, consider contributing money and time to good causes. Remember that it is better to give than to receive, and it will be a great way of marketing yourself at the same time.
When you consider using Marketing PR, ensure that you are clear on your marketing objectives, your messages, your audience, your PR methods, and take care to implement them appropriately. Keep track of your results, to ensure continued success in the future.
About the Author
Michelle Payne-Gale is the owner of Essence (Business & Admin Support Services), specialising in virtual administration, marketing, web design, research & creative support for start-ups and small businesses. Additional articles are available at: http//www.essence-services.co.uk.
She is also involved in the development of http//www.stay-in-antigua.com, a tourism information website for the Caribbean island of Antigua.
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