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Free Advertising opportunities.
There is an endless amount of free Advertising opportunities out in Cyberspace. You work hard getting traffic to your web-site and not getting results. A good Internet promotion can save you thousands of dollars and years of work in your path...
How To Attract Buyers Using The Right Sales Terminology
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Where Did YOUR Last 5 Customers Come From?
A while ago in a seminar I was giving on marketing tactics, I had all the attendees write down where their clients came from. It was quite an eye- opener for many of them, because in some cases they had no idea. Hmmm, what does that tell you??
In a few cases, people realized that their clients came to them as a result of a referral and in many cases, from just one person.
So, how about you, where did your last client come from?
Do you know? Can you tell me without hesitating?
Keeping track of where your clients come from is the first step in developing an effective marketing strategy: keeping track of what is working for you.
If you don't know where your customers/clients are coming from then how can you determine what is pulling for you and what isn't?
Here is a little exercise you can do, it takes about 5 minutes tops. Do not do it in your head. Here is a little form you can take and use it for your own business:
Where did my last 5 clients come from?
----Start Form----
Client #1: _____________________________________ How Obtained? ________________________________
Client #2: _____________________________________ How Obtained? ________________________________
Client #3: _____________________________________ How Obtained? ________________________________
Client #4: _____________________________________ How Obtained? ________________________________
Client #5: _____________________________________ How Obtained? ________________________________
-----End Form-----
Now once you have filled in the blanks, look your list over and where you are getting the bulk of your clients from. Is it from:
a particular ad in a specific newsletter a specific autoresponder eCourse or Report you have on the go a referral from another customer
By doing this
little exercise you can determine again, what is pulling for you and what isn't. If you are advertising in a newsletter and you see that you are receiving clients from this tactic, then it stands to reason that you will keep using it. If you find that a tactic isn't pulling then you have one of two ways to go:
1. either adjust (especially in the case of an ad) 2. drop it
In the case of receiving clients by referrals then take the time to ensure you "thank" those who have referred business your way. A thank you goes a long way and of course it's good busines ;o)
Take the above exercise a step further...
Look at the list again. Does that list represent where all your clients come from? If not, then add onto that list by adding another section "Where Other Clients Come From" (for example, you could receive customers by attending networking mixers, maybe some offline marketing...wherever you get a client you should be tracking).
Once you have a good list of sources then go yet another step further and write down a few things you are willing to do to get more clients from those sources.
This little process will show you what is "working." Once you know that a particular tactic is working for you, then it stands to reason you would want to brainstorm a little and figure out how to make it work even greater.
But...
You can't do that effectively if you don't know what is working. The only way to determine that is to ... TRACK!
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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