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Where Did YOUR Last 5 Customers Come From?

A while ago in a seminar I was giving on marketing tactics, I had all the
attendees write down where their clients came from. It was quite an eye-
opener for many of them, because in some cases they had no idea.
Hmmm, what does that tell you??

In a few cases, people realized that their clients came to them as a result
of a referral and in many cases, from just one person.

So, how about you, where did your last client come from?

Do you know? Can you tell me without hesitating?

Keeping track of where your clients come from is the first step in developing
an effective marketing strategy: keeping track of what is working for you.

If you don't know where your customers/clients are coming from then how
can you determine what is pulling for you and what isn't?

Here is a little exercise you can do, it takes about 5 minutes tops. Do not
do it in your head. Here is a little form you can take and use it for your own
business:

Where did my last 5 clients come from?

----Start Form----

Client #1: _____________________________________
How Obtained? ________________________________

Client #2: _____________________________________
How Obtained? ________________________________

Client #3: _____________________________________
How Obtained? ________________________________

Client #4: _____________________________________
How Obtained? ________________________________

Client #5: _____________________________________
How Obtained? ________________________________

-----End Form-----

Now once you have filled in the blanks, look your list over and where you
are getting the bulk of your clients from. Is it from:

a particular ad in a specific newsletter
a specific autoresponder eCourse or Report you have on the go
a referral from another customer

By doing this


little exercise you can determine again, what is pulling for you
and what isn't. If you are advertising in a newsletter and you see that you are
receiving clients from this tactic, then it stands to reason that you will keep
using it. If you find that a tactic isn't pulling then you have one of two ways
to go:

1. either adjust (especially in the case of an ad)
2. drop it

In the case of receiving clients by referrals then take the time to ensure you
"thank" those who have referred business your way. A thank you goes a
long way and of course it's good busines ;o)

Take the above exercise a step further...

Look at the list again. Does that list represent where all your clients come
from? If not, then add onto that list by adding another section "Where Other
Clients Come From" (for example, you could receive customers by attending
networking mixers, maybe some offline marketing...wherever you get a client
you should be tracking).

Once you have a good list of sources then go yet another step further and
write down a few things you are willing to do to get more clients from those
sources.

This little process will show you what is "working." Once you know that a
particular tactic is working for you, then it stands to reason you would want
to brainstorm a little and figure out how to make it work even greater.

But...

You can't do that effectively if you don't know what is working. The only way
to determine that is to ... TRACK!

About the Author

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach

 

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MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
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Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
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One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
www.networkmarketingjobs.com
 
Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
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MLM Network Marketing training Randy Gage
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