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Network Marketing Training- The One Question That Every Mlm Prospect Is Thinking
There you are.
You are right in the middle of this great mlm presentation and then suddenly the network marketing prospect seems to drift off, and you are losing them. They eventually come back to you, but there for a minute you were a little...
RSS: THE NEW KING OF PERMISSION MARKETING
Gold is in your mailing list.
How many times have you heard this statement before? Undoubtedly, these words have been used so many times that they have become one of the verified clichés in Internet marketing.
Well, it has become a cliché...
There's Power in Networking!
An Ethiopian proverb states - "When spider webs unite, they can tie up a lion." When one considers that small businesses accounted for 53 percent of the private workforce and 50 percent of the nation's entire private gross domestic product, it...
Vacation Marketing
Does your marketing come to a screeching halt during your annual vacation pilgrimage? Do you cease to promote your company and your products or services? Does your company dwindle into a period of non-existence while you are away? Success...
Writing An Ebook - The Basics
Title: Writing An Ebook - The Basics
Copyright: Ben Botes http://www.my1stbusiness.com
Writing an e-book can be extremely beneficial for you as a small business owner. You can use the four steps below as a guide when writing your own e-book....
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Your Online Brand Is YOU
*Article Use Guidelines*
This copyrighted article is free for you to use as content in opt-in publications, or on your Web site. When you use it in opt- in publications, or on a Web site, please include the resource box.
However, please do not charge for it. Please DO NOT include it in CD compilations, paid-subscription sites or in publications for which you charge.
**
Summary: You're a small business, or a microbiz. Do you need a brand? Yes you do, and it's easy to create, because your brand is YOU.
Category: Small Business, Marketing
Words: 800
Your Online Brand Is YOU
Copyright © 2003 by Angela Booth
You've decided to make the leap. You're going to start selling your products and services online. You're excited. Wow! Millions of people will be able to buy from you.
Let's see --- what will you need to do first? Yep. You'll need to create your own Web site.
Two or three months later, your Web site is complete. You're thrilled. It's exactly what you wanted, your own storefront online. You get to work and do everything you're advised to do: you send out news releases and submit your site to all the search engines. You promote your URL on everything from your business stationery to the side of your car.
Six months after that, you're starting to see a trickle of traffic, but it's hardly the flood you imagined it would be, and you lose heart and interest. The Internet, you decide, is a sham, a haven for sp*mmers and assorted lunatics. You vow that you’re staying with the safe and comfy offline world, and you vow never to be taken in again.
What did you do wrong?
Oddly enough, you did nothing wrong. You did everything right --- BUT what about branding?
In the real world you create your brand without too much effort. People judge you by your physical presence: by your office, your clothes, your stationery, your advertising and your voice on the phone. In the virtual world, you lose all those valuable cues which tell people how to pigeonhole you. You must replace them with something.
Offline, your brand is you. It's you online, too. However, it takes more effort to create. You need to create an online persona and a Unique Selling Point. A tagline, or motto, is also helpful.
Important: There is no way you can do this stuff wrong. You just need to do it. If your goals change at some time in the future, not a problem -- just change your online persona, your USP and your tagline. Then hey presto chango, a whole new you/ brand.
Also important: don't be afraid to be bold. Share your passion. If you're enthusiastic about what you do, others will be too. You must be enthusiastic to create a memorable brand.
=>Your online
persona
In the online world, you can be whatever you aspire to be, by creating an online persona. Take a look at these three sites:
1. Judy Cullins's online persona is "The Book Coach".
http://www.bookcoaching.com
2. Tara Calishain's online persona is that of an online research expert, with "ResearchBuzz".
http://www.researchbuzz.com/
3. Jane Teresa Anderson's online persona is that of a dream expert with "Jane's Dream Network".
http://www.dream.net.au
Judy, Tara and Jane have all created an online persona which is easy to remember. You can do the same.
Start by thinking about what you're passionate about, and what you hope to achieve.
=> Your USP (Unique Selling Point)
Your USP (although you probably won't spell it out for people directly on your site or anywhere else) needs to be evident in everything on your site during the first year or so. It's your mission statement if you like, or your compass.
Your USP tells people what to expect from you. This, combined with your online persona, is your brand. Your USP must relate directly to your audience.
Write down this question: "In one sentence of 25 words or less, what matters most to me?" Answer the question.
Your answer won't appear on your site, it's strictly for you. Another way of putting it would be: "Where's my passion here?"
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. It’s easy to create your own online brand. How much does it cost? Not a cent, just some thinking time. It's value to you however, is immense. With your own brand, you will stand out online. (And you'll have a lot of fun, too.)
***Resource box: if using, please include***
Digital-e: For writers and creatives. Ebooks, free ezines, Creatives Club. Love to write? Turn your talent into a business! http://www.digital-e.biz/
About the Author
Writer, author and journalist Angela Booth has been writing successfully for print and online venues for 25 years. She also writes for business. On her Web site http://www.digital-e.biz/ she conducts workshops and courses for writers.
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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www.mmmonthly.com |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
www.networkmarketingnews.com |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
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One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
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skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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