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10 Time-Saving Calendar and Scheduling Tips
By Eve Abbott, Excerpted from her new book, "How to Do Space Age Work with a Stone Age Brain” TM Nowhere is the line drawn more clearly between 'Industrial brains' and 'Electronic brains' than when it comes to the way people prefer to keep and use...
Get More Done at Your Office: Focus on These Eight Areas for Increased Productivity
Just like the modern conveniences in your kitchen, tools for productivity have proliferated. It's entirely possible to spend your days getting newer, more efficient tools and then learning to use them. Instead, concentrate on these ...
How Effective Is YOUR OODA Loop?
What IS an OODA loop? John R. Boyd was a U.S. Air Force fighter pilot active during the 1950's. In the 1970's he helped design the F-16 and then went on to promote a concept called the OODA loop. OODA stands for Observation, Orientation, Decision...
How to Request Bulk Freebies and Multiple Samples for Special Events, Fundraising, and Organizations
Do you need to request products samples for an event you are
organizing? Do you need to request bulk freebies for
fundraising? Do you need to find sponsors for product donations?
Here are strategies to help you request freebies and...
Starting A Business – The Three “P”s
There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist.
Plan
After you have selected some ideas from your brainstorming to base your business around, create a plan of...
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Good Design Makes Good Sense
Copyright 2005 Marketing Maven
Organized your pencils and pens lately? Sorted your clothes into
a logical system in your drawers? Then you already understand
the basic elements of good design: it's practical, it's
systematic, and it makes life easier.
In the same way, marketing materials that use good design make
business easier for your customers. Layout and presentation make
the difference as to whether people will understand your
products and services. This is why a well-designed ad
outperforms one that's thrown together using intuition alone.
Well-designed materials become even more important as their
complexity grows. For instance, an ad typically gets someone's
attention for five seconds. In contrast, a brochure has the
potential to claim much more of your prospect's time and
commitment. Hand a customer a poorly-formatted, hard-to-read
piece and you may lose them forever.
So is good design really as simple as organizing your tie
collection? Well, not quite. But there are some hard and fast
rules you can follow. Use this checklist for your next project.
Structure and time your piece correctly, and then brace yourself
for every businessperson's dream: informed customers who are
ready to do business with your company.
Five Basics of Good Design
1. Never obscure your message. The KISS (Keep It Simple, Smarty)
rule applies equally well to writing
copy, creating graphics,
and choosing a format.
2. Work backwards from your goal to your marketing piece. Listen
to your customers' needs before you make a decision about how to
fill them. A website may not initially appeal to you as a tool,
but if your customer base is using the Internet, it may be a
great way to deliver your message.
3. Present similar kinds of information in similar ways. People
love to look for patterns. And we feel good when we find them,
so let your customers in on that happy feeling. Chances are it
will help them retain your information better and use it more
effectively.
4. Save special effects for the 4th of July. Just because you
can print in all caps in that cool new font, it doesn't mean you
should. Readability wins out over gimmicks every time.
5. Be practical and be dedicated. Consider all the steps
involved in a project, from the time you spend creating it all
the way through to postage or follow-up calls. Commit to
following through on every item or your project may not succeed.
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes
REMARKABLE MARKETING, a free weekly ezine for entrepreneurs,
business owners, and freelancers. If you're ready to skyrocket
your sales, easily attract customers, and make more money, sign
up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
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