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Organizing Tips For Your Office
Being organized at the office involves managing a few key activities effectively: Emails Phone Meetings The increase in productivity from investing a small amount of time in efficiently managing these activities upfront is more than...
Running Out Of TIme?
Running Out of Time? "Since time is the one immaterial object which we cannot influence--neither speed up nor slow down, add to nor diminish-- it is an imponderably valuable gift." -Maya Angelou Do you constantly feel like you are on...
Sales Forecasting For New Businesses
Sales forecasting is the process of organizing and analysing information in a way that makes it possible to estimate what your sales will be. This Micro Module outlines some simple methods of forecasting sales using easy to find...
Tips and Tricks for Finding a Conference Hotel
Copyright 2005 Smooth Hound If you have been given the job of finding a conference hotel, you'll know that this can seem to be a daunting task. Whether it's for a sales conference, a seminar you are holding or any other reason, you need to be sure...
You CAN do it!
”All the day you sit in front of the computer!” ”You’ll never make it. Stop dreaming!” ”Get real. You can’t get money from the Internet.” ”Haven’t you done ANYTHING??” (and you’ve been working hours on the Internet..) For a beginner Entrepreneur...
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Good Design Makes Good Sense
Copyright 2005 Marketing Maven
Organized your pencils and pens lately? Sorted your clothes into
a logical system in your drawers? Then you already understand
the basic elements of good design: it's practical, it's
systematic, and it makes life easier.
In the same way, marketing materials that use good design make
business easier for your customers. Layout and presentation make
the difference as to whether people will understand your
products and services. This is why a well-designed ad
outperforms one that's thrown together using intuition alone.
Well-designed materials become even more important as their
complexity grows. For instance, an ad typically gets someone's
attention for five seconds. In contrast, a brochure has the
potential to claim much more of your prospect's time and
commitment. Hand a customer a poorly-formatted, hard-to-read
piece and you may lose them forever.
So is good design really as simple as organizing your tie
collection? Well, not quite. But there are some hard and fast
rules you can follow. Use this checklist for your next project.
Structure and time your piece correctly, and then brace yourself
for every businessperson's dream: informed customers who are
ready to do business with your company.
Five Basics of Good Design
1. Never obscure your message. The KISS (Keep It Simple, Smarty)
rule applies equally well to writing
copy, creating graphics,
and choosing a format.
2. Work backwards from your goal to your marketing piece. Listen
to your customers' needs before you make a decision about how to
fill them. A website may not initially appeal to you as a tool,
but if your customer base is using the Internet, it may be a
great way to deliver your message.
3. Present similar kinds of information in similar ways. People
love to look for patterns. And we feel good when we find them,
so let your customers in on that happy feeling. Chances are it
will help them retain your information better and use it more
effectively.
4. Save special effects for the 4th of July. Just because you
can print in all caps in that cool new font, it doesn't mean you
should. Readability wins out over gimmicks every time.
5. Be practical and be dedicated. Consider all the steps
involved in a project, from the time you spend creating it all
the way through to postage or follow-up calls. Commit to
following through on every item or your project may not succeed.
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes
REMARKABLE MARKETING, a free weekly ezine for entrepreneurs,
business owners, and freelancers. If you're ready to skyrocket
your sales, easily attract customers, and make more money, sign
up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
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| WROC of Olympia, Washington, organizes groups of women and men who are current or former TANF recipients to watch how welfare and family policy is ... |
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| Beyond Bookmarks: Schemes for Organizing the Web |
| Beyond Bookmarks: Schemes for Organizing the Web is a clearinghouse of World Wide Web sites that have applied or adopted standard classification schemes or ... |
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| Organizing Institute |
| Program by the AFL-CIO to train union organizers and put them in the field. |
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| A statewide multi-racial, multi-issue, community based membership organization. Includes information on history, campaigns, and volunteer opportunities. |
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| Farm Labor Organizing Committee |
| The historic contract in North Carolina opens up a new chapter in the FLOC struggle for justice and ushers in a new era in farmworker organizing. ... |
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