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Achievements Outweigh Education And Experience
Q: When it comes to succeeding in business, which do you think is more important: education or experience? -- Regina M. A: Regina, have you seen the television show, Fear Factor? If you haven't seen it you've probably heard about it. Fear Factor is...
Business Events to Increase Profits
Business events can help small businesses to generate additional
income. Besides the fact that an event requires a lot of
planning and organizing as well as the business has to invest
money without knowing how much of that investment will make...
Making Your Purpose Your Business Step #3- Organizing Your Resources & Collections
In our previous step, Step 2, you were challenged to get active and network with other professionals in your field. By now you should have an abundant source of resources to reference and help you mold your personal aspirations. You should have a...
Organizing Your Finances: - Show Me MY Money: What You're Worth or * net * Worth
Organizing Your Finances: - Show Me MY Money: What You're Worth or * net * Worth by: Janet L. Hall Benjamin Franklin once said, * Time is money *. I think he wanted one to add up how much time they spent on a particular task or job and how much...
Planning For Efficiency
I know from past experience that it is possible to double your personal productivity and maintain or even increase your sense of balance. How? Here are 8 principles I rely on that have helped me maximize my personal productivity:.
“I have way...
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Good Design Makes Good Sense
Copyright 2005 Marketing Maven
Organized your pencils and pens lately? Sorted your clothes into
a logical system in your drawers? Then you already understand
the basic elements of good design: it's practical, it's
systematic, and it makes life easier.
In the same way, marketing materials that use good design make
business easier for your customers. Layout and presentation make
the difference as to whether people will understand your
products and services. This is why a well-designed ad
outperforms one that's thrown together using intuition alone.
Well-designed materials become even more important as their
complexity grows. For instance, an ad typically gets someone's
attention for five seconds. In contrast, a brochure has the
potential to claim much more of your prospect's time and
commitment. Hand a customer a poorly-formatted, hard-to-read
piece and you may lose them forever.
So is good design really as simple as organizing your tie
collection? Well, not quite. But there are some hard and fast
rules you can follow. Use this checklist for your next project.
Structure and time your piece correctly, and then brace yourself
for every businessperson's dream: informed customers who are
ready to do business with your company.
Five Basics of Good Design
1. Never obscure your message. The KISS (Keep It Simple, Smarty)
rule applies equally well to writing
copy, creating graphics,
and choosing a format.
2. Work backwards from your goal to your marketing piece. Listen
to your customers' needs before you make a decision about how to
fill them. A website may not initially appeal to you as a tool,
but if your customer base is using the Internet, it may be a
great way to deliver your message.
3. Present similar kinds of information in similar ways. People
love to look for patterns. And we feel good when we find them,
so let your customers in on that happy feeling. Chances are it
will help them retain your information better and use it more
effectively.
4. Save special effects for the 4th of July. Just because you
can print in all caps in that cool new font, it doesn't mean you
should. Readability wins out over gimmicks every time.
5. Be practical and be dedicated. Consider all the steps
involved in a project, from the time you spend creating it all
the way through to postage or follow-up calls. Commit to
following through on every item or your project may not succeed.
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes
REMARKABLE MARKETING, a free weekly ezine for entrepreneurs,
business owners, and freelancers. If you're ready to skyrocket
your sales, easily attract customers, and make more money, sign
up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
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