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7 Steps to Selling Artwork
Selling arwork is easy when you follow a road map. In
this article you learn the step by step guide to
marketing art for profits. Now onto the plan!
1. Decide that you want to sell your artwork!
Now, I know this sounds ridiculous on the...
Capturing That Elusive Thing Called Time
CAPTURING THAT ILLUSIVE THING CALLED TIME "The main thing is to keep the main thing the main thing." - -Stephen Covey So often I hear people say, "I can't afford to take time out of my busy schedule to plan!" To that I respond by saying, "If...
I Wasn't Paying Attention: Where Does My Money Go and How Can I Get Some Back? - Part 1
I Wasn't Paying Attention: Where Does My Money Go and How Can I Get Some Back? - Part 1 by: Janet L. Hall Tracking, planning, and * overhalling * your hard earned money can help you reach any financial goals that you have, help you in getting...
Organizing Your Finances: - Show Me MY Money: What You're Worth or * net * Worth
Organizing Your Finances: - Show Me MY Money: What You're Worth or * net * Worth by: Janet L. Hall Benjamin Franklin once said, * Time is money *. I think he wanted one to add up how much time they spent on a particular task or job and how much...
Tips for Using and Personalizing Templates
"Why reinvent the wheel?" your boss may ask. "Use a template
instead. We're running a little behind schedule, and we need
that thing up right now."
These lines may irritate many creative workers. But the fact
still rings true. You do not...
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Making Money From What You Know
Everyone has something they want the world to know about. An informational
tips booklet is just one of many ways to circulate that information. From
there, that content can be recycled over and over and over again into other
saleable formats, all without ever writing another new word of copy.
In the early 1990's when the US economy was in dismal shape, so was the
economy of Organizing Solutions, Inc., a speaking and consulting company.
On a 'zero budget' (translation: flat broke!), a tips booklet called, '110
Ideas for Organizing Your Business Life' was produced. Little did anyone
know that was the beginning of a journey of selling over 500,000 copies in
two languages without spending a penny on advertising to do it. It actually
spurred an entire new business in the process.
The booklet contents came from things that were said to clients or to
audiences over a period of eight years, all about getting organized. It was
information people wanted to know, and information that was absorbed well
in small amounts.
To accomplish these sales results, a variety of marketing methods was used.
The first was sending a copy of the booklet to national publications,
inviting them to excerpt from the booklet, and adding a tag line at the
bottom inviting the reader to send a small amount of money for their own
complete copy. Approximately 15,000 single copies were sold that way. Next,
major corporations were contacted to sell them large quantities of the
booklet, usually for their own promotional purposes, at large quantity
pricing discounts. About 50,000 copies were sold this way.
Then things started really expanding. Non-exclusive rights to reprint
several hundred thousand copies were sold to a mail order catalog company.
At the same time, a connection was made online with a marketing company in
Italy, who licensed the contents to create an Italian version of the
booklet. Over 100,000 copies of the Italian version were sold to a magazine
who bundled it with one issue of their own publication as a gift to their
subscribers. The booklet contents have also been licensed into several
other languages and other physical formats.
At one point, a well known American public seminar company expressed
interest in producing an audio program based on the booklet. The audio set
has sold about 20,000 copies unto itself. That audio program also triggered
a 20-minute interview on the in-flight audio programming of a major airline
for two months, world-wide. Two companies who each produce laminated guides
also licensed the non-exclusive rights to the contents.
They then produced
the product and pay royalties for all units they sell.
There are still many ways to utilize the tips that were written just once.
They can show up as calendars, coffee mugs, tee-shirts and any advertising
specialty you can think of. They can be licensed to a company as part of a
radio, television or print campaign, under the banner of 'An organizing
moment brought to you by.........(the name of the sponsoring company)'.They
could be made into an emroidery design, a poster, a board game, CD, video,
and truly endless other products and applications.
You most likely already have copy from which to draw. Have you ever written
an article, given a speech or workshop, had an article written about you,
written a book or special report, done an audio or video? All those formats
can be transformed into informational, bulleted tip format.
By recycling your contents, you will develop products at different price
points and in different formats, thereby always having a 'yes' answer when
someone wants some of what you've got. You will also be responding to the
range of learning styles of the general population. Having your information
in print, audio, video, small type, larger type, with graphics, without
graphics -- all means you are broadening your appeal to a wider audience.
The cost for developing products described in this article can range from
zero to a substantial amount, and everything in between! Whenever possible,
have the products developed on someone else's budget by licensing your
contents to them. You may need to produce a small amount of finished
product first, just for the sake of distributing some well-perceived
samples. A decision maker will sometimes decide merely from reviewing a
printed or electronic manuscript of your tips. Regardless of the deals you
make with others, be sure to always keep the copyright in your own
possession so you can continue recycling the material without anyone else's
limitation.
So, what do you already know a lot about that you want to share with the
rest of the world? What do you already have that can be recycled? You are
sitting on a gold mine. Your new products can serve as new profit centers,
as marketing tools for your current business, or both. Go out and get
started TODAY!
About the Author
Paulette Ensign
Tips Products International
12675 Camino Mira Del Mar #179 * San Diego, CA 92130
voice: 858-481-0890 * fax 858-793-0880
Paulette@tipsbooklets.com * http://www.tipsbooklets.com
Visit All About Booklets Discussion Board and E-BOOKLET CATALOG.
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| Online Organizing.com |
| Welcome to OnlineOrganizing.com!. Get Organized! Find the best organizing products, free tips on taming your clutter, an online newsletter, ... |
| www.onlineorganizing.com |
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| organizetips.com - organized, time management, planners,tips,Tips ... |
| Get Organized,Organizing ideas, Tips, daily,chore lists,planners. |
| www.organizetips.com |
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| At Home : Organizing : Take This Stuff and Store It! : Home ... |
| Our guide to the simple life, where everything has its place. |
| www.hgtv.com |
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| Home Organizing Tips - Bathroom, Bedroom & Garage Organizing ... |
| Learn about home organizing tips for bathroom, bedroom, and garages from Home & Garden Television. |
| www.hgtv.com |
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| Christmas Organizing | Creating J.O.Y. for Christmas |
| Offers a community of resources and support to help people get organized for Christmas throughout the entire year by creating and organizing a Christmas ... |
| www.christmasorganizing.com |
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| Organizing - HUD |
| Organizing. [Vea la versión en español de esta página] · [Display the text version of this page] ... Organizing · Economic development. Working with HUD ... |
| www.hud.gov |
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| Get Organized - Organizing Tips and Ideas to help you get ... |
| Free tips, ideas and articles to help you get organized. |
| www.getorganizednow.com |
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| Management Function of Organizing: Overview of Methods |
| Organizing can be viewed as the activities to collect and configure resources in ... The following are some of the major types of organizing required in a ... |
| www.managementhelp.org |
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| Organizing - Wikipedia, the free encyclopedia |
| In that sense, organizing can also be defined as the act to place different ... Organizing, in companies point of view, is the management function that ... |
| en.wikipedia.org |
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| Amazon.com: Organizing from the Inside Out: Books: Julie Morgenstern |
| Amazon.com: Organizing from the Inside Out: Books: Julie Morgenstern by Julie Morgenstern. |
| www.amazon.com |
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| Organized-Living.com - Get organized, Professional Organizer tips ... |
| Articles and tips to help individuals organize their home or work life better. |
| www.organized-living.com |
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| How to organize your home and office, organizing tips, articles on ... |
| LifeOrganizers.com is a rich resource of office and home organizing articles, tips, and fresh, easy ideas on how to get rid of clutter from every part of ... |
| www.lifeorganizers.com |
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| The Virginia Organizing Project |
| VOP, racism, social justice, community organizing, leadership development, living wage, grassroots organizing, sexual orientation . |
| www.virginia-organizing.org |
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| Center for Third World Organizing |
| A training and resource center dedicated to building a social justice movement led by people of color. |
| www.ctwo.org |
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| Welfare Rights Organizing Coalition |
| WROC of Olympia, Washington, organizes groups of women and men who are current or former TANF recipients to watch how welfare and family policy is ... |
| www.wroc.org |
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| Self-Organizing Systems FAQ for Usenet newsgroup comp.theory.self ... |
| Frequently Asked Questions about self-organized systems. |
| www.calresco.org |
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| Beyond Bookmarks: Schemes for Organizing the Web |
| Beyond Bookmarks: Schemes for Organizing the Web is a clearinghouse of World Wide Web sites that have applied or adopted standard classification schemes or ... |
| www.public.iastate.edu |
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| Organizing Institute |
| Program by the AFL-CIO to train union organizers and put them in the field. |
| www.aflcio.org |
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| SouthWest Organizing Project |
| A statewide multi-racial, multi-issue, community based membership organization. Includes information on history, campaigns, and volunteer opportunities. |
| www.swop.net |
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| Farm Labor Organizing Committee |
| The historic contract in North Carolina opens up a new chapter in the FLOC struggle for justice and ushers in a new era in farmworker organizing. ... |
| www.floc.com |
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