There’s a difference between doing things right and doing the right things. Which do you think is most important? Is it more important in your home based internet business to make sure you are doing things right or is it more important to make sure you doing the right things? Before answering this question please take a few minutes to think through the difference between these two.

Doing things right means dotting all the I’s and crossing all the T’s, making sure every procedure and function is carefully followed and everything is well organized. As one of my uncles used to say, “if a job’s worth doing it’s worth doing right.” Another expression often used is “a place for everything and everything in its proper place.” In terms of managing an on-line business make sure you organize, make sure you don’t forget any procedure, and make sure you follow through diligently.

Well, I’m here to tell you that you can do things right and totally miss the mark. How so? It’s like the example given by Stephen Covey in his popular book, The Seven Habits of Highly Effective People. Covey relates a story about a company that was hired to clear a path through a jungle. They prepared well in advance, making sure all the tools were in good repair and even making provision for specialists to accompany the team to keep the blades on the tools sharpened on a regular basis. There were cooks and dieticians to ensure the crew was provided nourishing meals so their strength would not give out. Mathematicians were hired to calculate how much work cold be done each day in order to provide an accurate estimate of the completion date. They were doing things right.

Then someone climbed a tree and looked around and said, WRONG JUNGLE. The lesson? You can have all your ducks in a row and operate your on-line business with absolute precision. You’re doing things right. Problem is you may be doing the wrong things. And if you keep doing the wrong things, accurate and precise as they are, you won’t achieve the desired results.

It’s the same way with every aspect of life. Too many people spend all their time organizing their office, creating all kinds of email folders, and following every suggestion they read in precise detail, fully believing that this kind of precision will bring success to their endeavor. They have no time left to analyze their business plan to see if they are doing the right things, selling the right products based on their own skills and interests, or promoting the right services based on what they are passionate about. So they settle for something they’re not really interested in, thinking that organizational factors will compensate for their lack of passion and they will still be successful. Not so. You can’t sell any product or any service unless you are fully convinced of its value. You might think you can, but your lack of enthusiasm will be evident in ways you do not even realize.

It’s not that we shouldn’t do our best to do things right, keeping our tools sharpened, but doing the right things is a whole lot more important for realizing effectiveness. It takes a different mind set to understand this. I call it the BIG PICTURE. In an on-line business what is more important - managing, maintaining,

About the Author: David Moore is a member of the Wealth Online Website system. He is a home based online business entrepreneur and teaches Anthropology and Cross-cultural Communications at a University (part-time). David has also served on the administrative staff of a faith-based humanitarian aid organization. He has completed post graduate programs in both Cross Cultural Communications and Higher Education Administration. He believes that all self-generated wealth must include a provision for giving back to the community, the church, and other worthy causes. If you would like more information on his online business, please visit his website at: www.davidmoore.ws.