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Cashman Professional Photographer of Las Vegas – For Quality and Creativity
Cashman Professional is one of the best-known las Vegas photographers, and that says a lot about an industry like las Vegas wedding photography. They have captured some of the area’s biggest stories in photojournalism and are currently involved in...
Get the most out of your digital camera today!
Point and click. The new life of digital cameras gives us all the opportunity to capture images as we go. Whether you simply hit the shutter button to take pictures of your friends and family or if you want to have your camera with you at all...
Gift Ideas for Christmas
Finding the perfect gift has to be one of the most anxiety-filled, frustrating,time consuming things we do. How about taking a look at some ideas for Christmas gifts that I have compiled. If you are like me, you probably have to buy for all age...
International Bikini Fashion Show – WOW! And the new KlickCommerce, bringing the bikinis to you.
If you like swimwear, could there have be a better place to be? Whether you like fashion shows or not, or whether you just appreciate looking for a sexy bikini, the 19th annual Ujena Bikini Jam in Cancun had all the sexy swimwear, bikinis, models...
The Value of a Professional Wedding Video
Only a trained and experienced wedding videographer is correctly prepared to capture all the details and finer points of your special day, from the rush of preparations at the beginning of the day, through the emotional moments of the ceremony,...
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No More Estate Agent Fees
Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands.
The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of selling can really eat into your profit. There’s nothing we can do about stamp duty, but one cost we can avoid is real estate agent fees. By selling your house yourself rather than paying a real estate agent, you can save you around $20,000 on a $500,000 sale.
So what’s involved in a do-it-yourself sale? The two main ingredients are time and advertising. A quality ad and a couple of hours each week fielding phone calls and managing inspections can mean the difference between a healthy profit and disappointment.
Many people are intimidated by the marketing aspect of selling their home. But there’s really not that much to it. You just need to write a description of your property, organise photography, and place an ad. Simple!
Perhaps the most important thing to remember when organising your own sale is you’re not selling a building - you’re selling a home and a lifestyle. Here are 10 Tricks of the trade to get you started…
Jot down your favourite spots in the house and what you like to do in them.
List your favourite local restaurants, cafes, and beaches – especially those in walking distance.
Note any pleasant fragrances – plants like jasmine and gardenia, or evening sea breezes.
Mention your favourite spot for a morning coffee, an afternoon snooze, or an evening wine.
Write about 150 words.
Don’t include cars, garbage bins, or the road in your photos.
Tidy your house and remove any clutter before taking inside shots.
Capture colour both inside and out, but keep it simple.
Take digital photos and save to CD so you won’t need a bureau for scanning and production.
Invest in a prominent newspaper ad and make use of the Internet.
Even if you don’t feel up to the challenge of creating a masterpiece ad, you can employ the services of a professional for far less than the cost of a real estate agent. A professional copywriter will write an engaging description for as little as $250. Professional photographers do real estate all the time. Neville Prosser can give you all the captivating photos you need for just $330. You can get a glossy 1/8 page ad in the Central Coast Express Advocate for $628 or a ½ page ad $2514. And to advertise online at Domain.com.au will only cost you $165 for a full month.
Whether you do all the creative work yourself or employ a professional, you’ll still save thousands. What’s more, with great advertising, you’ll interest more potential buyers and maybe even sell your house for more.
The most important thing to remember at every step along the way is… Average advertising conveys a building. Quality advertising conveys a home.
About the Author
* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.
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