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Cashman Professional Photographer of Las Vegas – For Quality and Creativity
Cashman Professional is one of the best-known las Vegas photographers, and that says a lot about an industry like las Vegas wedding photography. They have captured some of the area’s biggest stories in photojournalism and are currently involved in...
Choosing a Wedding Photographer - Traditional vs. Photojournalist
Wedding Photojournalism is getting its fair share of attention
these days, but don't jump into the water quite yet. Knowing
your wedding style and what feel you want to radiate from your
pictures is very important to choosing the correct...
Mother's Day: 5 Gift Ideas Guaranteed to Make Any New Mom Happy
Sure, you can call it a Hallmark holiday. But don’t be fooled: Mother’s Day is serious business. A big deal. Especially for new moms. How do I know? Because I make my living surveying moms for my books. I ask them everything from which diaper bag...
Wedding Photography: Preserving the Memories
A person’s wedding can be one of the most important times in their life. They will have memories that they want to treasure forever and then pass on to their children. Wedding photography helps them do this. Having pictures taken at the wedding...
Wedding Receptions: Extravagant or Simple?
Once you have decided to get married, one decision you should
discuss with your fiancé is what type of wedding both of you
prefer. Weddings can be formal, semiformal, or informal. If you
are both of the same religion and custom or tradition...
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No More Estate Agent Fees
Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands.
The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of selling can really eat into your profit. There’s nothing we can do about stamp duty, but one cost we can avoid is real estate agent fees. By selling your house yourself rather than paying a real estate agent, you can save you around $20,000 on a $500,000 sale.
So what’s involved in a do-it-yourself sale? The two main ingredients are time and advertising. A quality ad and a couple of hours each week fielding phone calls and managing inspections can mean the difference between a healthy profit and disappointment.
Many people are intimidated by the marketing aspect of selling their home. But there’s really not that much to it. You just need to write a description of your property, organise photography, and place an ad. Simple!
Perhaps the most important thing to remember when organising your own sale is you’re not selling a building - you’re selling a home and a lifestyle. Here are 10 Tricks of the trade to get you started…
Jot down your favourite spots in the house and what you like to do in them.
List your favourite local restaurants, cafes, and beaches – especially those in walking distance.
Note any pleasant fragrances – plants like jasmine and gardenia, or evening sea breezes.
Mention your favourite spot for a morning coffee, an afternoon snooze, or an evening wine.
Write about 150 words.
Don’t include cars, garbage bins, or the road in your photos.
Tidy your house and remove any clutter before taking inside shots.
Capture colour both inside and out, but keep it simple.
Take digital photos and save to CD so you won’t need a bureau for scanning and production.
Invest in a prominent newspaper ad and make use of the Internet.
Even if you don’t feel up to the challenge of creating a masterpiece ad, you can employ the services of a professional for far less than the cost of a real estate agent. A professional copywriter will write an engaging description for as little as $250. Professional photographers do real estate all the time. Neville Prosser can give you all the captivating photos you need for just $330. You can get a glossy 1/8 page ad in the Central Coast Express Advocate for $628 or a ½ page ad $2514. And to advertise online at Domain.com.au will only cost you $165 for a full month.
Whether you do all the creative work yourself or employ a professional, you’ll still save thousands. What’s more, with great advertising, you’ll interest more potential buyers and maybe even sell your house for more.
The most important thing to remember at every step along the way is… Average advertising conveys a building. Quality advertising conveys a home.
About the Author
* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.
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