FHM MAGAZINE

FHM, an abbreviation for: For Him Magazine is a quite successful monthly men’s magazine (also known as a lads’ mag) that was first published as FHM in 1994 in the United Kingdom, but it has actually been around since 1985 under the name for him. FHM which was founded by Chris Astridge was first distributed through high street men’s fashion outlets and expanded to newsagents as a quarterly publication by the spring of 1987. For him had most recently hardened up its editorial approach to compete with the expanding fashion market and has also introduced a sports supplement along with its normal edition. The magazine then had its name changed to FHM. As of 2005, it publishes twenty-seven different editions per month in countries such as the U.S., Russia, Denmark Australia, New Zealand, France, South Africa, Spain and many more.

FHM, which is produced by the consumer division of publishing giant EMAP, was originally launched as a response to the success of LOADED Magazine the previous year (1993). FHM relies heavily on photographs of beautiful actresses and pop singers that are presently getting media attention and has a much more respectable air than pornographic magazines. FHM is usually stocked in the lifestyle rather than the

FHM is printed on very high quality glossy paper and the photography is of high technical quality, as well. FHM had become the best-selling magazine in Britain during the mid to late 1990’s and was selling over 700,000 copies per month. Along with photo shoots, the magazine contains articles on a very wide variety of topics which include profiles of present sports stars, movie, music, technology and book reviews, some gossip, mens’ fashion shoots, the “bar scene” in many different locations as well as extensive discussions of innovative sexual techniques. One of the most popular issues of FHM Magazine was the Top 100 Women Special which had left most readers extremely satisfied and eagerly awaiting the following year’s edition which is sure to have the same reaction. “Wow!” is the reaction from the majority of readers that had received or purchased this special edition of FHM. And one can understand why!

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