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Defining The Qualities of A Professional
In today's business climate we are experiencing more interest in professionalism. The past five years provided many successes; however, most have been overshadowed by the non-ethical behavior of a few. Some people lost most of their retirement...
Negotiating real estate deals to win-win
If you’ve spent some time on homekeys.net, you probably noticed we generally don’t carry a torch for tradition or conventional wisdom. Having said that, the well-worn cliché above still holds true, especially in real estate transactions. Many...
PLORK: Creative Laziness, Part 2
An entrepreneur I know, starting a new venture, gave himself three years to turn a profit, firmly believing that working very hard for that amount of time would produce results. And it did! But another entrepreneur, in a very similar field,...
The Top Ten eBay Buyer Personalities!
In my years of selling on eBay I have come across all sorts of people. For the most part these people have been very nice and easy to deal with. Having said that, there are always a small percentage, like in any business online or offline, who...
Twitch Speed: Reaching Younger Workers Who Think Differently
Every parent, educator, and manager knows that "Nintendo children"--those born after 1970 and raised on video and computer games, Walkmans, the Internet, etc.--are different. Unfortunately, the Gen-X discussion has focused mainly on the youths'...
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Effective or Irritating: The Use of Pop Windows in Internet Marketing
Effective or Irritating: The Use of Pop Windows in Internet
Marketing By Neil Townshend
A few years ago, pop-up windows were all the rage in Internet
marketing. It seemed that every time one opened a web page they
would be bombarded with offers for this or that. It had gotten
to the point where surfing the Internet was almost like playing
a video game; when the ads would pop-up one would try and close
them out before another one came. This is precisely why we have
seen the decline in the use of pop-up windows on the Internet
today; surfers simply do not even look at the pop-ups anymore.
They close the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are too many
pop-up ads. They simply do not want the hassle of closing those
windows while trying to obtain the information that your site
has to offer. This information, while valuable, is not as
valuable as the surfers time. Studies have shown however, that
even with these set backs, pop-up windows are still an effective
method of Internet marketing.
Is there some way that pop-up windows can be less irritating and
still be effective? Yes! What if the pop ad were seen upon
exiting your site instead of entering? This would allow the
surfer to obtain the information that they need from your site,
feeling that they were able to come and go quickly without being
hassled by other ads and offers all the while making the surfer
happy. You have left the surfer with a positive attitude and
therefore are more likely to respond to the pop advertisement.
This is being accomplished more and more by using what is being
called pop-under windows. When the surfer comes to your site,
the ad is opened discretely behind the your web page. Then, upon
leaving your site, after obtaining all the information that they
need , will see the ad and therefore be more likely to respond.
Since the surfer has the
information, he has achieved his
objective and is now open to do other things; ideally respond to
the pop under advertisement.
Not all pop-windows are created equally. There are some things
that you can do to make your pop-windows, whether pop-up or
pop-under more effective. The pop-window should be easy to
"escape" from. If the surfer does not want to see the add, but
has a hard time closing it out, they will likely become
frustrated and could leave your site all together. You should
either use a button to that will allow the surfer to close the
window or be sure that the "x" is easily visible. Another good
idea is to use a script that utilizes cookies. Cookie will
prevent pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than each time a
page is opened. Also be sure that there is no more than one
pop-window per page.
When creating a pop-window, you will be asked to fill out a
short information form, select the length of cookies, and choose
the layout of the pop-window. When choosing the design of the
pop-window, you can increase the effectiveness by creating a
large headline that includes benefits that will be most
appealing to the customer. You should also consider using
incentives and lastly do not ask the customer to read a long and
drawn out advertisement. Keep the message simple yet powerful
and your pop-ads will be sure to generate profits for your site.
Note from the author:
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About the author:
Successful internet entrepreneur and hotel/restaurant manager
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