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Changing Careers... to obtain the Telecommuting Lifestyle
At one time or another, every employee wonders what it would be like to work in a telecommuting situation. But, they look at their current job and wonder how they could ever do it from home. Well, that concern is quite correct as some jobs cannot be...
Don't Go For Broke
In the last six months of 2001 many businesses took a direct hit that rocked the foundation of their financial business security. Different mentalities have emerged in reaction to the shift in economy from "go for broke" to "just give up." ...
Factual Employment Screening – Part One
We have all heard in recent years that the need for a substantive policy of conducting pre-and post-employment background checks exists in more than just defense contractor and fiduciary-based enterprises. Today, with the overwhelming preponderance...
Heating Up Cold Calls: 21 Tools for Tremendous Telephone Techniques
OK, let's heat up the cold-calling debate. Is everyone a salesman? Yes! Do most people have to make cold calls at some point? Yes! Do most people hate to make cold calls? Yes! So, you have two choices; either hire someone (a professional...
Is a Home Business Right For You?
Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people...
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Success in Business!
Here is a secret that may be difficult for you to believe, so
prepare yourself. It is an extremely important secret that can
have a most profound impact on your small business success, or
it's failure.
Let's start by asking a simple question...Do you enjoy sales?
The truth of the matter is that when many small business owners
are asked this question, they respond with answers like, "No
way" or "I can't stand sales, let someone else do it."
Why is your answer to the above question so important? No doubt
you have seen headlines like the following, which glorify how
easy and simple it is to succeed in business:
"The Ultimate Lazy Way To Start Your Own Business"
"Cash In On A Multi-Billion Dollar Industry In Your Underwear"
"Easily Generate A Lucrative Income While Sleeping"
We are constantly being bombarded with these "easy ways" to make
a million bucks. Does success in business actually work this
way? Not in reality! Is it realistic? Not even close!
The bottom line in operating a successful long-term business
comes down to your ability to sell your product...period. It
doesn't get any simpler than that. You can either sell your own
product or resell somebody's else's product. Either way, your
success or failure will ultimately depend on your ability to
market it. If you don't enjoy sales, you have very little chance
to succeed in business for yourself.
The most prevalent
attitude of many new business owners is that
their product, once launched, will miraculously sell itself.
After all, the product is awesome and everybody will absolutely,
positively want one. People should be lining up to buy it,
right?
Here is another truth about sales. It will take 5-7 sales
attempts to close 80% of your sales. Yes, you read that
correctly. That's 5-7 attempts before people will say "Yes, I
want to buy your product." Running an advertisement one-time or
making a sales pitch to a potential customer once in a while
does not qualify as effort. Hearing that first "no" and
subsequently giving up means the demise of your business and
gives someone else an opportunity to turn that NO into a YES.
What most people don't realize or fail to accept is that it may
take weeks, months or even years to get a product to sell
according to your expectations. You may have to frequently
change your sales pitch, web site, advertisement or even the
product until you get it right. This dedication and
determination is what separates the very few successful business
owners from the many "wannabes" and fly-by-night hopefuls.
The bottom line is that to be successful in ANY business you
will need talent and the ability to sell, sell, sell.
About the author:
Hans Hasselfors is the founder of SubmitYourNewArticle.com. Find
varied business articles in our article directory. Please visit
at: http://www.SubmitYourNewArticle.com
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