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Copyright 2005 The Perfect Interview
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Success in Business!
Here is a secret that may be difficult for you to believe, so
prepare yourself. It is an extremely important secret that can
have a most profound impact on your small business success, or
it's failure.
Let's start by asking a simple question...Do you enjoy sales?
The truth of the matter is that when many small business owners
are asked this question, they respond with answers like, "No
way" or "I can't stand sales, let someone else do it."
Why is your answer to the above question so important? No doubt
you have seen headlines like the following, which glorify how
easy and simple it is to succeed in business:
"The Ultimate Lazy Way To Start Your Own Business"
"Cash In On A Multi-Billion Dollar Industry In Your Underwear"
"Easily Generate A Lucrative Income While Sleeping"
We are constantly being bombarded with these "easy ways" to make
a million bucks. Does success in business actually work this
way? Not in reality! Is it realistic? Not even close!
The bottom line in operating a successful long-term business
comes down to your ability to sell your product...period. It
doesn't get any simpler than that. You can either sell your own
product or resell somebody's else's product. Either way, your
success or failure will ultimately depend on your ability to
market it. If you don't enjoy sales, you have very little chance
to succeed in business for yourself.
The most prevalent
attitude of many new business owners is that
their product, once launched, will miraculously sell itself.
After all, the product is awesome and everybody will absolutely,
positively want one. People should be lining up to buy it,
right?
Here is another truth about sales. It will take 5-7 sales
attempts to close 80% of your sales. Yes, you read that
correctly. That's 5-7 attempts before people will say "Yes, I
want to buy your product." Running an advertisement one-time or
making a sales pitch to a potential customer once in a while
does not qualify as effort. Hearing that first "no" and
subsequently giving up means the demise of your business and
gives someone else an opportunity to turn that NO into a YES.
What most people don't realize or fail to accept is that it may
take weeks, months or even years to get a product to sell
according to your expectations. You may have to frequently
change your sales pitch, web site, advertisement or even the
product until you get it right. This dedication and
determination is what separates the very few successful business
owners from the many "wannabes" and fly-by-night hopefuls.
The bottom line is that to be successful in ANY business you
will need talent and the ability to sell, sell, sell.
About the author:
Hans Hasselfors is the founder of SubmitYourNewArticle.com. Find
varied business articles in our article directory. Please visit
at: http://www.SubmitYourNewArticle.com
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