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Organized for Success: Five Keys for Making Home-Work Work
If only you could work from home you would be able to get more done. No interruptions from co-workers. No pretentious banter with your boss. No sitting in meetings for hours thinking about all the work you could be doing, or better yet, daydreaming...
Performance Management is Not Difficult
Performance Management is a process that both employer and employee often fear! Why is this so! There is much misinformation about the performance management process and performance appraisals in management circles today. We often think that best...
Teaching Students To Keep Out Of Credit Card Debt - The Parents' Role
Parents have the full responsibility for their children and their education. It is up to parents to teach their children what's right and what's wrong, how to conduct themselves as good citizens, how to cross the road safely and generally protect...
Tortoise or hare? Get Rich Slow or Fast
Which of the two do you like better? In terms of making it to the top, which way would you rather choose? Get rich slow? Or get rich fast?
We move in a very fast world. We could get most anything in an instant. Who would not want to get rich...
We Are Exactly Where We Choose to Be
The idea for this month's newsletter came from an unlikely encounter: I recently had lunch with a new friend named Rick Rockwell. You may remember him as the bachelor from the first-ever reality TV show, "Who Wants to Marry a Multimillionaire?" ...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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