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3 Traits for Success
The other day I was conducting a group interview at one of my off-line businesses. I was addressing about 15 applicants for an office position and going over the three basic character traits that I require. I've talked about these same principles...
How to Stay Motivated - Part 1
How to Stay Motivated - Part 1 by Dr. Zonnya First Lady of Motivation As a "Motivation Trainer" for over 20 years, I have researched the subject of "Motivation." It is talked about a lot, but not very much is taught or written about it. It seems...
Outsourcing: Spawning of India's JumpStartUP Firms
A significantly large number of start-up company founding
fathers, Chief Technical Officers, engineers and venture
capitalists in California's Silicon Valley today, can be found
to trace their roots to India. Because, for a long period of
time,...
Professional Net Worth
I was going through my files and found an article written by Jim Cathcart and published in the October 1986 issue of The Toastmaster (put out by the organization which I recommend highly to anyone wanting to increase their skills in speaking,...
Time is of Essence when Managed
When time is managed wisely, it brings forth a spirited
attitude that we so much desire as human beings. There is not a
single person in the entire world that can say "I hate feeling
good about myself." If there is such a person, don't bother...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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