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Are You A Rhino? Success Requires it!
Are You A Rhino? Success Requires it! By Lena Sanchez The Rhinoceros is a majestic animal. Be it maybe ugly to some, but majestic no less. When the Rhino wants to get somewhere nothing can stop it. A Rhino has a skin so thick that arrows cannot...
Investing in New Zealand - Learn how to Find Unique Investment Opportunities
Copyright 2005 Ofer Shoshani Investing in New Zealand might be much easier than investing in other western countries, thank to the excellent infrastructure, the low taxes and the assistance of the supportive NZ government. Technological Face of...
Invitation Marketing - The Ultimate Traffic Magnet
Being online for the past 4 to 5 years has taught me this:
No matter how great a product you might have, no matter how well developed the website, if you cannot get the much sought-after traffic to see your home basede business idea, it gets...
Negotiating real estate deals to win-win
If you’ve spent some time on homekeys.net, you probably noticed we generally don’t carry a torch for tradition or conventional wisdom. Having said that, the well-worn cliché above still holds true, especially in real estate transactions. Many...
Recognizing Generations
Recognizing Generations Or, they shall be known by their weekend It is typical for a family business to have employees that span an age range from early twenties or even late 'teens into the 60's and older. This happens not only because the family...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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