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Blueprint for Change
A Blueprint for Change: Just when things seem working well, you have to do more with less, faster, cheaper and better. Change can be viewed as either an opportunity or a threat. Unfortunately, most organizations undergo significant change when...
Expanding your view of what's possible with your Internet business!
Expanding your view of what's possible with your Internet business! by Rod Moore, Goals Magic http://goalsmagic.opportunity.com (This article may be published in your eZine, newsletter or web site provided the resource box details remain intact....
How Effectively Do You Influence?
Are you aware of your influence effectiveness? Do you know if you are using the most appropriate influence strategies for your role, for your audience, and for the situation? Are you able to use the appropriate influence strategies effectively?...
Organized for Success: Five Keys for Making Home-Work Work
If only you could work from home you would be able to get more done. No interruptions from co-workers. No pretentious banter with your boss. No sitting in meetings for hours thinking about all the work you could be doing, or better yet, daydreaming...
The Philosopy of Achievement
BUSINESS AND MARKETING WIZARDRY Volume 9 Issue 6 June 2005 Publisher: Joe Trevison CPA,MBA Co Publisher and Editor: Cheri Carson Graduate of Northwest Research Institute. Co editor: Jim Trevison senior at Edinboro University in Edinboro, PA,...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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