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Changing Careers... to obtain the Telecommuting Lifestyle
At one time or another, every employee wonders what it would be like to work in a telecommuting situation. But, they look at their current job and wonder how they could ever do it from home. Well, that concern is quite correct as some jobs cannot be...
Motorsports Marketing & Sponsorship
Why Become A Motorsports Sponsor?
A company can benefit from motorsports sponsorship in many ways,
such as:
1. Driving Sales
Sponsorship
geared towards driving sales can be an extremely
effective promotional tool. Many...
Narcissism in the Boardroom
The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders - not to mention other stakeholders. Psychologists have often remote-diagnosed them as "malignant,...
Negotiating Rates with Your Credit Card Company
Ok, let’s face it, everybody hates high credit card rates, and they drain hard earned money out of your wallet. As a valued consumer, it is apparent that you learn how to negotiate to get the absolute best rate that you possibly can. The good...
Recognizing Generations
Recognizing Generations Or, they shall be known by their weekend It is typical for a family business to have employees that span an age range from early twenties or even late 'teens into the 60's and older. This happens not only because the family...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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