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10 Tips to Cope with Negative Emotions at Work
It’s a fact of life - if you want to succeed in business, you need to know how to interact and communicate effectively with your employees, business partners, vendors, prospects, and customers. As a small business owner, this might involve rapid...
How Effectively Do You Influence?
Are you aware of your influence effectiveness? Do you know if you are using the most appropriate influence strategies for your role, for your audience, and for the situation? Are you able to use the appropriate influence strategies effectively?...
If You're Self-Employed, Remember To Take Time Off
There is one common problem that many self-employed people have, but they never do anything about, and that's taking time off. Recreational time is necessary for both your physical and mental health. If you let stress and exhaustion build up, the...
Keys to Ensuring a Successful Business
As experienced professionals in the Direct Selling Industry, we have observed the winning traits of successful distributors. Our findings show what predominant characteristics are shaping the future of our industry. Action - nothing will happen...
Top Tips And Advantages To Start Your Internet Home Business
The Advantages Of An Internet Business
by: Michel Richer
Working at home on your internet business is very gratifying. You are now the captain of your ship. You are the one who is steering the wheel. You can use your full creative capacity to...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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