|
|
|
Home Based Business Success and the Power of Belief
There was well over one million searches last month on the internet for home businesses. This means numerous people either aren’t happy where they’re at – they need more money or they want to be home raising their kids. Think about it – people are...
Is a Home Business Right For YOu?
Is a Home Business Right For You? Copyright © 2003, Stone Evans, The Home Biz Guy http://www.pluginprofitsite.com/main-5367 Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for...
Negotiating real estate deals to win-win
If you’ve spent some time on homekeys.net, you probably noticed we generally don’t carry a torch for tradition or conventional wisdom. Having said that, the well-worn cliché above still holds true, especially in real estate transactions. Many...
The First 60 Minutes of Your Day
In working with clients I tend to hear from people who are unsure of what they want to do with the rest of their life, but will focus on telling me what they don’t want to do. It goes something like this, “I’ve worked it that industry before and...
The Internet Marketers' Love/Hate relationship with Pop Windows
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost...
|
|
| |
|
|
|
|
|
|
Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
|
|
|
|
|
|