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A Beginner To Beginners
You may be just starting, or contemplating, your first online business. Or, just like me, you may be trying out yet another online business scheme.
No doubt you are reading about all those guys who got rich just doing what you have started to...
Lessons Learned from the Downfall of Dot-Coms
Business headlines today are filled with stories of high-profile dot-coms that crashed and burned, despite all the venture capital funding, hype and publicity received. This turn of events show that success online is not directly proportional to the...
Resolving Workplace Conflict: 4 Ways to a Win-Win Solution
The effects of conflict in the workplace are widespread and costly. Its prevalence, as indicated by three serious studies, shows that 24-60% of management time and energy is spent dealing with anger. This leads to decreased productivity,...
Strengthen Skills in Time Management
We want to strengthen our skills in time management, since it
is essential for a successful life. College students are very
aware of time management, yet many of the students struggle to
maintain a productive level of time. Since, most students...
Tortoise or hare? Get Rich Slow or Fast
Which of the two do you like better? In terms of making it to the top, which way would you rather choose? Get rich slow? Or get rich fast?
We move in a very fast world. We could get most anything in an instant. Who would not want to get rich...
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Why is Market Research important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.
By asking the customer you not only show them that you care but you also take the guess work out of customer services.
Market research helps you identify opportunities – If you are planning to operate a new
service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.
Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.
About the Author
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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