|
|
|
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.
The three fundamental core elements that form the basis of a
successful pay per click ad program are constant...
How to Research Before Joining a Rewards Program
We've all seen the ads, for the greatest site of the month, promising high paying emails an equally high payout and selling ads for next to nothing. We've also all heard the adage, "If it sounds to good to be true, it usually is." The key to...
Pay-Per-Click Pays Back Big for Local Business Marketing Efforts
The rush of local advertisers staking their claim to the top
paid advertising spots on the search engines, networks and local
online directories surprised Gordon Borrell, president and chief
executive of market research firm Borrell Associates....
PPC v Natural Search – A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you’re going to spend. Most...
The Life Blood of Internet-Based Home Businesses...Search Engines
By Kirk Bannerman
Anyone involved in an Internet-based home business will soon come
to recognize the importance of search engines as a vehicle to
attract potential customers.
Since the inception of Google in 1998, the popularity of...
|
|
| |
|
|
|
|
|
|
5 Critical Pay-Per-Click Tips
Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.
1. Choose the right search terms.
If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.
2. Map out a strategy.
Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.
3. Use bid management software.
Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it's a business prospect at that time of night).
4. Write effective ads.
Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.
5. Test. Test. Test.
Try
different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.
The Search Engine Marketing Industry is estimated to reach $23 billion by 2010.
The vast majority of SEM investment in the coming years will involve pay-per-click. We applaud the SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions.
But for all the clicks and conversions via pay-per-click, many SEM players will miss the lead generation that natural SEO offers through greater Internet acceptance and traffic. The fact is, people are far more likely to click on a natural listing. Studies show that about 60%-70% of the links people click on are organic, not the PPC variety.
Again, be careful how you spend your online advertising dollars. Make them work for you!
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
|
|
|
|
|
|