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Does Your Website Need Search Engine Placement?
Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have to bring visitors to it...
How to Use Pay Per Click Advertising to Increase Web Site Traffic.
How to Use Pay Per Click Advertising to Increase Web Site Traffic! -Mark Williams© Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday? If you could increase web...
Pay-Per-Click Advertising & Search Engine Optimization
There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic.
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage...
Promoting Your Online Survey
Having created and published your online survey the next step is to get the right people to participate. How many and who you specifically target will depend entirely on the survey subject and your specific objectives.
For some surveys such as...
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will...
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Are You in for a Safe Landing? - PPC Landing Pages
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You should create a specific landing page for your PPC ads. A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go.
Here are some tips to create a good landing page:
1) Focus! Focus! Focus!
The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy (since you wrote such an excellent ad to get them here in the first place) and are trying to either:
a)Get more information about your product or service
b)Find the "Buy now" button
Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is "buy skidoo" then have a button that says "Buy Skidoos Here".
Don't distract them - give them what they want.
2) Customize your landing page
Use a different landing page for each group of keyphrases. If you sell seadoos and skidoos, don't use the same landing page for each. Create a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.
3) Give them information
If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to
them. You have to convince them that you have the perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is the right choice for them. So prove it.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your product, than tell them often how to do it ("Click here to buy"). If you want them to call you, post the number up with instructions ("Call us now at 1-877-717-3667"). Repeat it throughout the text, then again in big and bold at the end.
5) Use graphics
Use pictures to sell your product or service. Pictures of the product or pictures of satisfied customers sell. Use them - and use them often.
6) Run tests
Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve the other one. Then, run more tests until you are completely satisfied with the results.
Set up your landing pages so that your potential customers arrive for a safe landing. If all goes well, they will step out of the plane with their credit cards already in hand - and their money almost in your pocket.
About the Author
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.
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