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7 Steps to a Money Making Website
Have you been considering setting up your own website to make money on the internet? Perhaps you already have a business or a business idea and want your own presence on the web. Or maybe you just know that you want to make money on the internet...
7 Ways To Increase Your Affiliate Commissions
Suppose you could launch an online business in the next ten minutes? Suppose that this business did not require your own website, dealing with customers, refunds, product development or maintenance? This is the ideal world of affiliate marketing. ...
The All New MSN toolbar - Will search trends change?
MSN have released their new tool bar for download. Many internet users probably won’t install this bar initially, but the new toolbar is expected to be included in the new release of Internet Explorer 7 (IE7). The new MSN toolbar offers everything...
The Chicken or the Egg and the Internet Marketer or Site Designer
An age-old question is, "Which came first? The Chicken or the Egg?" In ecommerce, the same question can be applied to site designers and Internet marketers.
Before we settle the answer, we need a few parameters. For purposes of this discussion, a...
Tracking & Troubleshooting for Increased Sales
Copyright 2005 Diane Hughes So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth! In fact, as the site...
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Are You in for a Safe Landing? - PPC Landing Pages
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You should create a specific landing page for your PPC ads. A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go.
Here are some tips to create a good landing page:
1) Focus! Focus! Focus!
The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy (since you wrote such an excellent ad to get them here in the first place) and are trying to either:
a)Get more information about your product or service
b)Find the "Buy now" button
Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is "buy skidoo" then have a button that says "Buy Skidoos Here".
Don't distract them - give them what they want.
2) Customize your landing page
Use a different landing page for each group of keyphrases. If you sell seadoos and skidoos, don't use the same landing page for each. Create a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.
3) Give them information
If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to
them. You have to convince them that you have the perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is the right choice for them. So prove it.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your product, than tell them often how to do it ("Click here to buy"). If you want them to call you, post the number up with instructions ("Call us now at 1-877-717-3667"). Repeat it throughout the text, then again in big and bold at the end.
5) Use graphics
Use pictures to sell your product or service. Pictures of the product or pictures of satisfied customers sell. Use them - and use them often.
6) Run tests
Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve the other one. Then, run more tests until you are completely satisfied with the results.
Set up your landing pages so that your potential customers arrive for a safe landing. If all goes well, they will step out of the plane with their credit cards already in hand - and their money almost in your pocket.
About the Author
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.
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