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A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.
The three fundamental core elements that form the basis of a
successful pay per click ad program are constant...
Affiliate Programs - Crunching The Numbers & Conversion Myths
All too often, many affiliate marketers discover that an
affiliate program's promises of high converting sales simply
never materializes. They followed all the instructions, used all
the affiliate marketing tools & tips offered by the program,...
Did You Get All the Good Keywords? Are You Sure?
If you are an advertiser with pay per click (PPC) services, you know one of the keys to a successful campaign is finding the right keywords. You also know that the ‘right’ keywords aren’t necessarily the most popular or the most obvious. The most...
Making Real Money With Google AdSense
There are many Make Money Fast (MMF) websites out there that tell you it's possible to, well, you know, do just that; make money fast. However, did you know that although some owners of these MMF systems have made a total revenue between $300,000...
The Home Business University That Changed My Life
Copyright 2005 Gobala Krishnan During my first 2 years as a struggling home business entrepreneur dreaming of making big money and leading a free lifestyle, I made many mistakes. Some of those mistakes cost me money. Others caused me heartache,...
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Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
What is it?
The fact that you don't analyze what type of advertising is working for you and which are not doing so well!
Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you'd probably spending too much money on a lousy campaign! Of course you don't want that to happen do you?
I know that this task is very time consuming and boring, that's why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don't create a system for that. This system should inform you the performance of all of your advertising campaigns.
This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.
But what if you advertise in ezines (lots of ezines) and ad classifieds? What if you put several banners and text links here and there? How to monitor their performances?
Well, in case you didn't know, there are some services in the internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to HyperTracker
Once you know exactly the performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget:
o Determine Your Target Market
Who would be interested in your products? What problems do your products solve? Believe me, reaching untargeted market would only hurt your advetising budget. Don't go for
quantity, but go for quality! Many people love blasting ads to a huge community and ended up with no sales at all? Why? Because they are simply reaching the WRONG people.
o Set Up a Realistic Budget
How much money could you put aside for advertising? Remember, don't waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you.
o A Great Sales Copy
Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do the selling for you.
o Test Several Ads
Test several ads at the same time. Tweak your sales copy. You'll be amazed at how a little difference you add to an ad could result in a HUGE difference in the response. This part is a lot easier if you use the good old HyperTracker
o Analyze and Re-invest
Analyze your ads performance. Stick to the ones that give you best results. Now that you know what works and what doesn't, you could re-invest your advertising budget ONLY on the best type of advertising.
About the Author
Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at http://www.InternetMarketerSells.com
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