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5 Secret to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting...
How To Start a New Internet Business.. and always be in Positive Cash Flow
Are you desparately trying to earn money on the internet, but finding you spend more in time and money than you earn? Have you had this experience before? If you are one of the thousands that this fits, this article outlines a system that will...
Multiple Affiliate Sites Means Multiple Revenue Streams
You hear lots of stories these days from people who have struck it rich through affiliate programs. Often times, an entrepreneur creates a unique affiliate site and markets it well, bringing in a huge audience and an even bigger income.
While...
SEO - The most effective form of advertising.
Why Designers don't do it. Why website owners need it.
More and more website owners and web designers are beginning to understand the value of SEO. They know that SEO is one of the most, if not the most effective form of advertising on the...
The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes. Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or...
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Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
What is it?
The fact that you don't analyze what type of advertising is working for you and which are not doing so well!
Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you'd probably spending too much money on a lousy campaign! Of course you don't want that to happen do you?
I know that this task is very time consuming and boring, that's why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don't create a system for that. This system should inform you the performance of all of your advertising campaigns.
This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.
But what if you advertise in ezines (lots of ezines) and ad classifieds? What if you put several banners and text links here and there? How to monitor their performances?
Well, in case you didn't know, there are some services in the internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to HyperTracker
Once you know exactly the performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget:
o Determine Your Target Market
Who would be interested in your products? What problems do your products solve? Believe me, reaching untargeted market would only hurt your advetising budget. Don't go for
quantity, but go for quality! Many people love blasting ads to a huge community and ended up with no sales at all? Why? Because they are simply reaching the WRONG people.
o Set Up a Realistic Budget
How much money could you put aside for advertising? Remember, don't waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you.
o A Great Sales Copy
Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do the selling for you.
o Test Several Ads
Test several ads at the same time. Tweak your sales copy. You'll be amazed at how a little difference you add to an ad could result in a HUGE difference in the response. This part is a lot easier if you use the good old HyperTracker
o Analyze and Re-invest
Analyze your ads performance. Stick to the ones that give you best results. Now that you know what works and what doesn't, you could re-invest your advertising budget ONLY on the best type of advertising.
About the Author
Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at http://www.InternetMarketerSells.com
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