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New MSN Search May Be a Google Killer!
The Second Look at MSN's Search technology is available for public beta testing. I've given it a spin myself and must say that I'm impressed. Although they have no ads on the SERP's of the preview site, I'm sure they will load it up with the 15 or...
Part 2: 5 More Pay Per Click Tips
Pay Per Click tips will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way. Over the last 3 years we have seen a growth in the Pay-Per-Click (PPC) Search Engine model. This was...
Top Three Reasons For 'Why Your Product Is Not Selling'
Huh? You are selling a product? I didn't know that! Why didn't you say so... So Top *ONE* Reason: You don't advertise.
Oh...this product? They are giving it away free. Why should I pay for it if I am getting it for free... So Top *TWO*...
Where Are Search Engines Going? Paid Inclusion Trend Emerges
The Search Engine Strategies conference and show, sponsored by AltaVista, Search Engine Watch and Internet.com on August 16-17 provided a glimpse of several emerging search trends, the biggest trend is toward "Paid Inclusion." The show, held in San...
You're going to FAIL most of your Marketing Efforts. Why is it GOOD?
Failure. We all know the taste of it. When we fail - we usually have no strength to continue. We place another ad and lose money. But it's good in some way. Let's see. When you fail - that means you do at least something. And most people do...
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Business Podcast Marketing Case Study Proves Results
Copyright 2005 Rodney Rumford
Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.
The professional business marketers over at marketingsherpa.com have just released a new case study titled "How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads".
This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.
Here is a short excerpt: "Dunay wasn't sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn't roll out trumpets and strobe lights for the launch.
Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com , http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.
RESULTS
Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did..."
This is a great example of how marketing
professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.
I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at http://www.MarketingSherpa.com
Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.
About the author:
Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.
He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com
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