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A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.
The three fundamental core elements that form the basis of a
successful pay per click ad program are constant...
Affiliate Programs Worthless for 80% of Affiliate Marketers
No doubt you’ve heard of the 80/20 rule – which states that 20 percent of affiliates generate 80% of affiliate income, and conversely, remaining 80 percent of affiliates generate only 20 percent of all income for most affiliate programs. There are...
Affordable Small Business SEO + 5 Common Website Errors and How to Fix Them
Don't put the cart before the horse. You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings...
Bigger Results From Smaller Search Engines
Advertising on Google and Yahoo, if done properly, can be very successful. However, most small websites or businesses can't afford to advertise there effectively. If you have a limited advertising budget it won't help you to be up on Google or...
How do I drive traffic to a brand new website?
Copyright 2005 Richard Grady Every single day, more and more people upload brand new websites to the Internet. I don't have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!) The one...
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Get Googled with Adwords to Boost Website Visits
Copyright 2011 Anton Cheranev
The Google Adwords program is a very popular new program. Mainly
people who have products to sell on the Internet use it. If you
want to sell products, it might be a good idea to check into the
Google Adwords program to give you web site more exposure.
Besides, it is not hard to learn and it can mean big profits for
your business too.
The Google Adwords program is a PPC, a pay per click program. It
combines the use of an ad with text as advertisement for a
product. You can write your own ad or have Google write it for
you. Many people prefer to write their own ad. The ads consist
of top keywords that are important to a website. More than
likely you have seen the ads and not even realized what they
were. They are usually vertical ads on the right hand of a
computer screen you will see after you have done a search for
something on the Internet, although occasionally the ads are
horizontal.
It does cost to place an ad with Google Adwords. This cost
depends on what you are willing to pay for a CPC, a cost per
click. If you have done a good keyword search before you write
your ad then it is possible to use those keywords that will help
your site and the ad will cost you less. Overall, it will cost
you less because you have targeted your keywords to create an ad
that draws in customers that will buy your products. Remember
the less you are willing to pay for good keywords, the lower
your ads will appear on the computer screen.
You need to consider that you will be in competition with other
websites that use PPC and there might be times that you will
have to adjust what you pay for your ad. Finding relative
keywords does take some work on your part. So, others that have
found the relative keywords first, in order to bump out
competition, are willing to pay a higher click through premium.
Be sure you know what you are willing to pay for this ad text
service from Google Adwords before you get started.
Once you are at the level set by Google to stay in the rankings
of valid PPC sites, you will need to maintain your listing. You
cannot just create them, then forget about them and move on.
You're ranking will fall because of tight competition for
keywords and therefore ad placement. The ranking in a Google
Adwords program is
based on how many times a person clicks on
your ad. The CTR, click through rate, is the life or death of
your ad on Google Adwords. What else can you do to remain in the
top rankings besides having good relevant keywords? The use of
solid attention grabbing copy is another key to keeping your
site prominent in a Google Adwords ranking.
The Internet has changed dramatically in the last two years. For
example, the domain names that were consider once high ranking
and were very easy to get are rare to find today. So an
acceptance of longer domain name extensions was created because
of competition between websites. Banner ads became very popular
and for a while, people were able to make money with them on the
Internet. Banner ads are still used but more so as a linking
tool to several different sites of an owner. This is done in the
hopes to make more money covering many unique sites. There were
a billion sites but trying to find customers is getting much
harder to do.
That is why the Goggle Adwords program was developed. Mass
keyword targeting was the first step in trying to find a way to
find an audience, but that proved too inefficient. There were
just too many words on the Internet! Now, Google has created a
marketing concept of site targeting for consumer searchers. This
makes it a real benefit for you as a searcher or an advertiser.
Information is much easier to find and because of targeted
keyword use, it is what you need to find. As an advertiser you
can target specific sties that you want to advertise on.
Google Keywords does have its detractors. So if you are not sure
if you want to use it, take it for a test run first. Go online
and find out first everything you can about it. Use the
extensive learning center at Google Adwords. Talk with others
that use it to see what they thought about it. Read about some
of the problems that others have faced and overcome with Google
Adwords. It might be the key to your success online.
About the author:
Not long ago, I didn't know ANYTHING about Internet marketing...
However, within just 2 weeks, I launched my own website AND
learned how to profit from an opt-in list, pull in sales with
ezines, make money with Google Adwords and setup my own BLOG!
Here's how: http://www.PlugInProfitSite.com/main-10917
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