|
|
|
Are You in for a Safe Landing? - PPC Landing Pages
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it....
Does Most Recent Google Update Shaken The Web Industry?
Google's recent "Jagger" update alarmed many companies and website owners who lost its high search engine rankings. Jagger has resulted chaos for Google search results across significant industries. Companies are in dilemma concerning this update...
The Cost Of Click Fraud
The Cost Of Click Fraud One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for,...
TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 1 of 3)
Copyright 2005 Ron Hutton If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time"...
TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 2 of 3)
Copyright 2005 Ron Hutton If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time"...
|
|
| |
|
|
|
|
|
|
Google AdWords - A Quick Overview for Beginners...
Have you heard about Google AdWords?
OK, this time I'm going to explain a bit about it.
First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier.
Take a look at the right hand side of the main page. There should be another group of links complete with their descriptions, right? Only, these ones are much smaller than those main link results. What is the difference?
Do you see the subtitle.. Sponsored Links..? Those link results on the right hand side is called Google AdWords. People bid a certain price to Google to put their links on there everytime visitors search for related keywords. Those advertisers are only paying for the numbers of click-throughs to their links. This kind of advertising is called the Pay Per Click (PPC) advertising.
In order to reach a higher position in the link results, Google has set up a unique formula. Let's say you want to put your link in Google AdWords and you bid for "flowers" as your main keyword. You are not the only one who bid for that keyword. There are lots of people who also bid for it, since they also want to promote their "flowers" sites!
The unique formula of Google AdWords is that you can't reach the #1 position only by increasing your bidding price.
Google also considers your Click Through Rate (CTR). CTR is a value that represents how many click-throughs (clicks on your ad) you get among your ad's impressions. Too many difficult words..?
OK, let's try it this way... Impressions is the frequency of your ad's appearance in the search engine's result page. If your ad appears 500 times, than your ad's impression is 500. But, of course you don't get a click everytime your ad shows up. From those 500 impressions, perhaps you only get 1 click. This makes your CTR = 1/500 = 0.002 = 0.2%
The better the CTR you have for an ad, the lower you have to bid for the same position.
That means, Google also rewards the good content of your ad. When your ad gets a lot of click-throughs, that means you have a good ad and Google rewards you for that! Your ad is good according to Google if your ad is relevant with the content of your site.
In Google AdWords, the rich ones don't always win... the smart ones do!
Of course there are still a lot of things we haven't touch regarding Google AdWords, but we have to do it later. After all, this is a quick overview for beginners, right?
About the Author
Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at >>> http://www.InternetMarketerSells.com
|
|
|
|
|
|