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25 Ways To Promote Your Site Online And Off
Offline Promotions 1.Always include your URL on all company letterhead, business cards, signage and paper advertisements such as flyers or newspapers ads. 2.Using uniforms with your corporate slogan can we a walking reminder to all your customers...
7 Ways to Drive Traffic to your Website
If you sell products or services, chances are you have a website
promoting these products and services. All website owners are
looking for fresh ideas on how to get qualified visitors to
their website and convert these visitors into buyers.
...
Affiliate Marketing without a Website: Can it be done?
You want to start an online business, but don't have what it
takes to start with your own products. You have the option of
starting with affiliate marketing, selling other peoples'
products for a commission.
Affiliate marketing provides...
Improving PPC Performance
This series of articles covers some common issues that occur with PPC (pay per click) search engine advertising campaigns. In it we'll discuss how to identify a particular problem, what the effect is, and what to do about it. The success of a PPC...
SEARCH ENGINE TIPS
How to get Real Prospects Directly From Search Engines And How to Find What You Want With 100% Relevancy Introduction The new Pay-Per-Click Search Engines provide two breakthrough benefits for both Home Internet Businesses and Customers. ...
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Google AdWords - A Quick Overview for Beginners...
Have you heard about Google AdWords?
OK, this time I'm going to explain a bit about it.
First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier.
Take a look at the right hand side of the main page. There should be another group of links complete with their descriptions, right? Only, these ones are much smaller than those main link results. What is the difference?
Do you see the subtitle.. Sponsored Links..? Those link results on the right hand side is called Google AdWords. People bid a certain price to Google to put their links on there everytime visitors search for related keywords. Those advertisers are only paying for the numbers of click-throughs to their links. This kind of advertising is called the Pay Per Click (PPC) advertising.
In order to reach a higher position in the link results, Google has set up a unique formula. Let's say you want to put your link in Google AdWords and you bid for "flowers" as your main keyword. You are not the only one who bid for that keyword. There are lots of people who also bid for it, since they also want to promote their "flowers" sites!
The unique formula of Google AdWords is that you can't reach the #1 position only by increasing your bidding price.
Google also considers your Click Through Rate (CTR). CTR is a value that represents how many click-throughs (clicks on your ad) you get among your ad's impressions. Too many difficult words..?
OK, let's try it this way... Impressions is the frequency of your ad's appearance in the search engine's result page. If your ad appears 500 times, than your ad's impression is 500. But, of course you don't get a click everytime your ad shows up. From those 500 impressions, perhaps you only get 1 click. This makes your CTR = 1/500 = 0.002 = 0.2%
The better the CTR you have for an ad, the lower you have to bid for the same position.
That means, Google also rewards the good content of your ad. When your ad gets a lot of click-throughs, that means you have a good ad and Google rewards you for that! Your ad is good according to Google if your ad is relevant with the content of your site.
In Google AdWords, the rich ones don't always win... the smart ones do!
Of course there are still a lot of things we haven't touch regarding Google AdWords, but we have to do it later. After all, this is a quick overview for beginners, right?
About the Author
Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at >>> http://www.InternetMarketerSells.com
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