|
|
|
Absolute 10 Best Ways To Generate Traffic And Build Your List...
This is a brief synopsis of a special report written by Bryan Winters of Push Button Publishing entitled "Top 10 Ways To Generate Traffic And Build Your List." To get a Completely FREE Copy simply become a FREE Member of OptInIncome.Net , ...
Advertising Using PPC Search Engines
Copyright 2005 Paul Jesse Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search...
How to Drive Traffic to Your Website with Traffic Exchanges
The number one problem new website owners have is, "How do I drive targeted traffic to my website?" A significant amount of time and energy is spent on this single task. A webmaster will commonly focus on: Ranking well in the search engines ...
The Ultimate Web Site Marketing Strategies That You Should Know
Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is...
Web Site Promotion: Free Web Site Traffic That Produces Leads and Sales
Sure, you can pay for ezine advertising and PPC listings and get targeted traffic all day long. But wouldn't you like to have a stream of free quality traffic (at no extra cost) bringing you interested web site visitors at the same time that your...
|
|
| |
|
|
|
|
|
|
Google sued over 'click fraud' in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
Click Fraud
“Click fraud” is a term with a unique meaning on the Internet. It refers to the deliberate clicking of pay-per-click advertisements by users that have no intent of actually making a purchase. It is common knowledge that unethical companies will set up click centers oversees where individuals are paid nominal wages to click on certain ads. Alternatively, companies will use programs called “click bots” that automatically search out ads and do the same thing. The end result, of course, is a bevy of clicks that drain advertising budgets.
Google claims it takes appropriate precautionary measures. This claim, however, is often met with a snicker since the sole source of revenues for Google is advertising. This causes an inherent conflict of interest since Google needs to maximize clicks to generate revenues. As a publicly traded company, Google is under pressure to continually show increased profits. Taking all of this into account, one must wonder how hard Google works to limit fraudulent clicks. If you have used the “content search” aspect of Google Adwords, the incredible poor conversion rates certainly must raise doubts in your mind.
Click Fraud Percentages
Neither Google, Overture nor any other search engine has been willing to publish click fraud rates for their paid
advertising program. Hints have been provided regarding a rate of 20 percent. Active advertisers know, however, the percentages can be much higher depending on the competitiveness of the keywords in question. Click Defense, the Plaintiff in the lawsuit, is claiming a click fraud rate of 38 percent.
Will This Impact PPC?
The lawsuit against Google was inevitable. Every site using Adwords is aware of the problem with click fraud. Frankly, it is a problem with every pay-per-click search engine although our experience has been better with Overture.
So, will this lawsuit force the search engines to clean up their act? It’s hard to say, but there should be one definite benefit. As part of the lawsuit, Google may be forced to reveal the true click fraud percentages occurring in Adwords. If Google moves to quickly settle the case, you should take it as an indication it wants to keep the rates confidential. This, of course, will mean the click fraud percentages are high.
You should watch the progress of this lawsuit if you use pay-per-click search engines to promote your site. Some very interesting information should be revealed. Regardless of the outcome, click fraud is just another reason to pursue search engine optimization strategies.
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
|
|
|
|
|
|