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Being Your Own Boss
Copyright 2005 Brian Beshore
As far as being your own boss--do you have what it takes? The best bosses, they say, are tough, only in being your own boss, you know who you have to be tough on.
Now, I’m not advocating that you stop liking...
Google Onsite Advertiser - Let The Bidding Wars Begin!
Google Onsite Advertiser - Let The Bidding Wars Begin! By:
Martin Lemieux
Google Adsense has just become more powerful overnight. As if it
wasn't enough that Google now gives you $100 for every
successful referral to their Adsense program...
How To Maximize Your PPC Campaign
Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?
If your answer to any of the...
Optimize Your Pay Per Click Ads - 3 Quick Tips for Killer Results
Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don't know what you’re doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of...
Pay per click tracking
Like many businesses that advertise online you are probably spending a portion, if not your entire advertising budget on PPC (pay per click) advertising. The problem many businesses have is being able to determine the most profitable avenue to...
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How To Start an Internet Business – The First Step
The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.
Evolution of Your Site
New sites follow a typical evolutionary process.
1. The first stage involves slaving over the design of the site to get just the right look;
2. The second stage is the publication of the site;
3. Third comes the first thought about how to get traffic to the site;
4. Fourth, the discovery of pay-per-click options;
5. Fifth, the pursuit of PPC campaigns and realization of sales!;
6. Sixth, the “misery stage”, occurs with the realization that sales are being made at a loss!;
7. Frustration, frustration, frustration;
8. The “extinction stage” - With profitability seeming impossible, the PPC campaigns are closed and the site just sits there.
Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and
money.
If You Build It, Will They Come?
The first step to developing a successful web site is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your products and services.
The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.
If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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