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6 Quick Questions to Stop Wasting Money with SEO Companies in less than 7 minutes
Did you know that... everyday people just like you and me drop hundreds even thousands to companies that promise to get us to the top of Google, Alta Vista and a host of other search engines? A guaranteed top ranking in the majority of search...
Being Your Own Boss
Copyright 2005 Brian Beshore
As far as being your own boss--do you have what it takes? The best bosses, they say, are tough, only in being your own boss, you know who you have to be tough on.
Now, I’m not advocating that you stop liking...
How to Avoid Website Downtime That Can Affect Your Search Engine Listings
If your web pages are down — even momentarily — it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time. The Internet has changed the way we access information, and the way we buy and...
How to Use Pay Per Click Advertising to Increase Web Site Traffic.
How to Use Pay Per Click Advertising to Increase Web Site Traffic! -Mark Williams© Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday? If you could increase web...
What to do When AdSense(TM) Serves the Wrong Ads
The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with...
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How To Start an Internet Business – The First Step
The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.
Evolution of Your Site
New sites follow a typical evolutionary process.
1. The first stage involves slaving over the design of the site to get just the right look;
2. The second stage is the publication of the site;
3. Third comes the first thought about how to get traffic to the site;
4. Fourth, the discovery of pay-per-click options;
5. Fifth, the pursuit of PPC campaigns and realization of sales!;
6. Sixth, the “misery stage”, occurs with the realization that sales are being made at a loss!;
7. Frustration, frustration, frustration;
8. The “extinction stage” - With profitability seeming impossible, the PPC campaigns are closed and the site just sits there.
Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and
money.
If You Build It, Will They Come?
The first step to developing a successful web site is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your products and services.
The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.
If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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