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How to Make the Most of Your Home Internet Based Business Opportunity in the Search Engines
The main part of making a home Internet based business opportunity work is advertising it. The best way of advertising on the Internet is through search engines. The three ways search engines work is through natural search,...
Kick-Off Your Web Traffic Virus!
Have you noticed lately how savvy webmasters are using simple, content-rich articles to pull-in more targeted *traffic* to their Web Site audience without spending a dime on promotion or advertising?
It's a fact: content is KING on the Internet....
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending...
Pay Per Click To Guarantee Targeted Traffic!
The days of free search engine traffic are over!
(And the reign of cheap search engine traffic has begun!)
Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even...
The Latest Innovation in Search Engine Algorithms . . . User Popularity
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system." We've seen many ranking factors come and go...
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How To Start an Internet Business – The First Step
The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.
Evolution of Your Site
New sites follow a typical evolutionary process.
1. The first stage involves slaving over the design of the site to get just the right look;
2. The second stage is the publication of the site;
3. Third comes the first thought about how to get traffic to the site;
4. Fourth, the discovery of pay-per-click options;
5. Fifth, the pursuit of PPC campaigns and realization of sales!;
6. Sixth, the “misery stage”, occurs with the realization that sales are being made at a loss!;
7. Frustration, frustration, frustration;
8. The “extinction stage” - With profitability seeming impossible, the PPC campaigns are closed and the site just sits there.
Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and
money.
If You Build It, Will They Come?
The first step to developing a successful web site is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your products and services.
The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.
If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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