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Free and Low Cost Website Promoting Tools
----------------------------------------------------------- You are welcome to reprint, publish and distribute this article provided the resource box at the end is not altered. You are welcome to replace the cjb.net links with your affiliate...
How To Generate Targeted Web Site Traffic With This Simple Tactic
This is a free internet marketing technique that you can set up in under an hour but which could bring in targeted traffic for months or years to come...
There is no excuse for NOT employing this marketing tactic. It will not cost you...
How to Soar in Your Search Engine Marketing, in the Post Google Era Part 2.
'Are Google's Days in the Dominant Position in Search Technology Numbered?'
In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to...
Pay Per Click & Adwords 2005: Expensive Without Expert Help
Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.
During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay, various get...
PPC Bid Management Software Showdown
If you’ve been keeping up with the search engine industry lately, you’ll know that Pay-Per-Click (PPC) is a fast growing trend. Nearly all of the major search engines and directories have now integrated one type of PPC or another into their search...
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How To Start an Internet Business – The First Step
The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.
Evolution of Your Site
New sites follow a typical evolutionary process.
1. The first stage involves slaving over the design of the site to get just the right look;
2. The second stage is the publication of the site;
3. Third comes the first thought about how to get traffic to the site;
4. Fourth, the discovery of pay-per-click options;
5. Fifth, the pursuit of PPC campaigns and realization of sales!;
6. Sixth, the “misery stage”, occurs with the realization that sales are being made at a loss!;
7. Frustration, frustration, frustration;
8. The “extinction stage” - With profitability seeming impossible, the PPC campaigns are closed and the site just sits there.
Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and
money.
If You Build It, Will They Come?
The first step to developing a successful web site is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your products and services.
The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.
If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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