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10 Powerful Tips to Optimize your Google AdWords Campaign
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only...
Click Fraud and How to Deter It
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search...
Googleopoly: The Motivation Behind Gmail
Just before the close of business on Wednesday, Google announced that it will be launching Gmail, its new free e-mail service set to offer 1000 megabytes of free space to its users. This announcement comes after a flurry of changes at...
Pay Per Click and Search Engine Optimization – A Perfect Marriage
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage. ...
TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 2 of 3)
Copyright 2005 Ron Hutton If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time"...
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How To Use Pay Per Click Search Engines Successfully
Pay Per Click Search Engines(PPCSE) are popping up everywhere. There are over 180 and growing rapidly. Many of them are new and you will not get much traffic at this time. However, the top PPCSE can direct many interested customers to your site. The keys to being successful are as follows:
1 Advertising in the right PPCSE. The requirements are traffic at an affordable price.
2 Use specific keywords that are relevant to your web site. General terms will get your more hits and a lower conversion rate. Learn to use any tools or services that can help you with your keywords, descriptions or bids.
3 Terrific descriptions can really help you attract targeted customers to your website. The more specific your description, the higher the conversion rate. If you do not have a top bid, make your description different from your competitors.
4 Using smart bidding strategies can help reduce
your expenses. Bid only a penny or two more than the position you want. Need to check your bids on a regular basis. Set a maximum bid per term.
5 Try all PPCSE that give you money to try out their accounts. They are slow and you will not get very many clicks at the beginning. However some of them are starting to grow. Once you find a PPCSE that is giving away free clicks sign up right away. Many of them are limited time offers.
PPCSE can bring instant profitable targeted traffic to your web site. Studies have shown that PPCSE traffic may be the most profitable way to advertise along with ezine advertising for your web site. If you have a website, make sure you take full advantage of the PPCSE.
About the Author
Jerry is the editor of the free bi-weekly newsletters Elrob Search Engine Tips and Elrob Online Biz Tips. Subscribe to these newsletters at:
http://www.elrob.com
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