|
|
|
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.
The three fundamental core elements that form the basis of a
successful pay per click ad program are constant...
Are All Internet Marketers One-Dimensional?
If you are using the popular Overture inventory or any of the many tools that mine it for your keyword research, you could be severely limiting your website or PPC traffic, and negatively impacting your potential sales.
The Overture inventory...
Having Trouble Making Money? You Might Have A Nasty Case of MCN.
Do you spend the majority of your time trying to convince your prospects that they absolutely must buy your product? Are you experiencing low conversion rates and high negative-response rates? Are you starting to feel like internet...
How To Make $10,500 Promoting Affiliate Programs
I’ve heard some people say that no one is making money online anymore. Ever heard something like that? Well it couldn’t be further from the truth. I’m making plenty. So let’s put that myth aside right now! You see, not so long ago I was...
Is Click Fraud Really a Problem?
Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click...
|
|
| |
|
|
|
|
|
|
How To Use Pay Per Click Search Engines Successfully
Pay Per Click Search Engines(PPCSE) are popping up everywhere. There are over 180 and growing rapidly. Many of them are new and you will not get much traffic at this time. However, the top PPCSE can direct many interested customers to your site. The keys to being successful are as follows:
1 Advertising in the right PPCSE. The requirements are traffic at an affordable price.
2 Use specific keywords that are relevant to your web site. General terms will get your more hits and a lower conversion rate. Learn to use any tools or services that can help you with your keywords, descriptions or bids.
3 Terrific descriptions can really help you attract targeted customers to your website. The more specific your description, the higher the conversion rate. If you do not have a top bid, make your description different from your competitors.
4 Using smart bidding strategies can help reduce
your expenses. Bid only a penny or two more than the position you want. Need to check your bids on a regular basis. Set a maximum bid per term.
5 Try all PPCSE that give you money to try out their accounts. They are slow and you will not get very many clicks at the beginning. However some of them are starting to grow. Once you find a PPCSE that is giving away free clicks sign up right away. Many of them are limited time offers.
PPCSE can bring instant profitable targeted traffic to your web site. Studies have shown that PPCSE traffic may be the most profitable way to advertise along with ezine advertising for your web site. If you have a website, make sure you take full advantage of the PPCSE.
About the Author
Jerry is the editor of the free bi-weekly newsletters Elrob Search Engine Tips and Elrob Online Biz Tips. Subscribe to these newsletters at:
http://www.elrob.com
|
|
|
|
|
|