How To Win The War of Pay per Click Advertising.
Do you know what is the most important question among
most internet marketers specially newbie’s. It’s "How to get
highly targeted visitors to there site?" Believe me, I know
it because I received this question from my subscribers
almost daily.
Well, earlier when I started my internet business I also faced
this problem. I tried safe-lists, I bought so called guaranteed
visitors, even I blast my ad to 10 million (Yes, you are right.
It’s 10 million) sites but couldn’t make a single sale.
Than I changed my strategies and get this problem solved by
finding a right solution, and that is "Pay Per Click Advertising".
Pay Per Click Advertising is a great solution for traffic worries
which directs a highly targeted traffic to my site. Yesterday
only I got around 280 visitors and I made 24 sales.
Pay-Per-Click is a simple type of paid advertising that most
search engines, including some of the largest ones, now offer.
It requires a bid for a "per-click" basis, which translates to
your company paying the bid amount every time the search
engine directs a visitor to your site. There is the added bonus
that when a per-click site sends your website traffic, your site
often appears in the results of other prevalent search engines.
As with all marketing campaigns, there are pros and cons.
Where there are flowers there are thorns also. what you
have to do is to protect yourself from thorns and let only
the fragrance touch your inner sense. I am going to tell
you advantages the Pay Per Click Advertising.
One of the greatest advantages of PPC is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click
process. You just bid and you're up and running. It doesn't
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective - the process will be.
Now came the very point in your mind that what is bad
about Pay Per Click Advertising. The downside is that
PPC
is essentially a bidding war. A higher bid than yours will
lower your position on search engine results. This means
that you will have to raise your bid to regain your position
- which can obviously become quite expensive, especially
if you are bidding on a popular keyword.
In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
10000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.
Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.
Since when you are doing the business for earning money
and you are losing a heavy part of it then you must have
a plan in place to closely track the effectiveness of your
keyword. It is advisable to monitor your keywords on at
least a monthly basis.
The only way to assess your success in this field is monitoring,
not only monitoring but careful monitoring. You can easily analyze
it by visitor behavior which can produce invaluable knowledge
about consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business needs,
and pay-per-click campaign is a must for this.
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Copyright 2005 Raamakant S.
About the Author
Raamakant S. is owner of http://www.umtezine.com.
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