|
|
|
Does Your Website Need Search Engine Placement? - Part 1/2
Does Your Website Need Search Engine Placement? by Dave Davies, Marketing Manager, StepForth Search Engine Placement Inc. Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that...
How to Soar in Your Search Engine Marketing, in the Post Google Era Part 2.
'Are Google's Days in the Dominant Position in Search Technology Numbered?'
In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to...
Pay Per Click Advertising: 3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad). This not only hurts sales in the form of less clicks to your site, but on search engines...
SITE PROMOTION: BEST WAYS TO PROMOTE A SITE
SITE PROMOTION: BEST WAYS TO PROMOTE A SITE
Biologists will say it was the egg, and not the chicken, that
came first. Old-time merchants will tell you the horse comes
first, followed by the cart. All pursuits in the physical
universe,...
The All New MSN toolbar - Will search trends change?
MSN have released their new tool bar for download. Many internet users probably won’t install this bar initially, but the new toolbar is expected to be included in the new release of Internet Explorer 7 (IE7). The new MSN toolbar offers everything...
|
|
| |
|
|
|
|
|
|
Pay Per Performance Advertising : What is it?
Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.
Pay Per Performance Advertising could cover several things, such as pay per click advertising,
This type of Pay Per Performance Advertising means that, you list your website in a pay per click search engine, and when someone types in your term and clicks on your website listing, you are charged a fee for that click.
Another type of Pay Per Performance Advertising could be pay per subscriber. What this means is that you will pay a fee for every subscriber that is sent to you through a subscription form.
There are many types of Pay Per Performance Advertising but the ones above are the most common, especially pay per click.
Pay per search is another one. This was done by ask jeeves.com a few years ago, I'm not sure if they still do it though. What basically happened was you would put an askjeeves search box on your website, and whenever someone searched askjeeves through your website, you were paid a small amount each time.
Not recommended for small websites with little traffic. The return just wont be worth it.
Pay per impression is another one. This is quite rare though, or at least it should be. I don't think many, if any websites do pay per impression any more, it's so expensive and easy to make fraudulent impressions. However, in some places CPM is quite popular. This means cost per thousand impressions. So say the CPM was $5, this would mean that for every thousand people that saw your advertisement you would pay $5.
Out of all of the above, I would much prefer paying for every action taken. This way I get what I want, and there is less chance of fraud happening, which is just a waste of my time and money. Sure it costs more, but I think the results are well worth it.
If you are looking for a PPC search engine, then I would definitely recommend overture. They will display your website in several different
search engines, making sure you get maximum exposure.
If you want to do a subscriber deal by paying for each subscriber that is sent to you. This is best set up yourself and joint venture with another website. This means you can customize it yourself. Or you could leave it open to everyone and have many people sending you subscribers. I don't know of any websites that provide software for this, so you may have to get a programmer to do it for you.
Please be careful though. You CAN have anyone and everyone promote your newsletter and generate you subscribers, however if you allow this, it will be easier and easier to lose track of genuine and fraudulent subscriptions, making it hard to distinguish between them.
Make sure you have a good email handling solution.
I would recommend that you don't automate this process unless you are feeling brave.
Verify each request personally and manually.
Or you could go out looking yourself.
This is probably the best way to go, it gives you total control and allows you to pick and choose exactly who you want and who you don't want.
However, if you are feeling brave, or you have a good email handling solution then go ahead and spread the word about your newsletter subscription box. Let everyone promote it. This means more subscribers for you, which means more people to sell to.
In conclusion, if you want to advertise in this way, make sure you keep a tight grip on your budget. Put some restrictions on how much you can spend so you don't go overboard.
Overture allows you to deposit as much or as little as you like (Though a minimum deposit of $20 does apply). This way you can't overspend unless you manually choose to.
But, this brings on the issue of self control. Set yourself a personally limit and don't exceed it.
About the Author
Stephen Warren, the creator and webmaster of http://www.marketershandbook.com , a completely free business and marketing resource which anyone may use.
|
|
|
|
|
|