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3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales With Pay Per Click
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
This not only hurts sales in the form of less clicks to your site, but on...
Earning Money From Affiliate Programs
Affiliate programs allow you to refer visitors/subscribers/customers to someone else's website and if your referrals purchase anything, you get a commission. For digital products, this can be as much as 75% of the purchase cost!
Used...
How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters
Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what...
The Business Case for SEO
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of...
The Click Fraud Problem & how to eliminate it.
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC...
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Pay Per Performance Advertising : What is it?
Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.
Pay Per Performance Advertising could cover several things, such as pay per click advertising,
This type of Pay Per Performance Advertising means that, you list your website in a pay per click search engine, and when someone types in your term and clicks on your website listing, you are charged a fee for that click.
Another type of Pay Per Performance Advertising could be pay per subscriber. What this means is that you will pay a fee for every subscriber that is sent to you through a subscription form.
There are many types of Pay Per Performance Advertising but the ones above are the most common, especially pay per click.
Pay per search is another one. This was done by ask jeeves.com a few years ago, I'm not sure if they still do it though. What basically happened was you would put an askjeeves search box on your website, and whenever someone searched askjeeves through your website, you were paid a small amount each time.
Not recommended for small websites with little traffic. The return just wont be worth it.
Pay per impression is another one. This is quite rare though, or at least it should be. I don't think many, if any websites do pay per impression any more, it's so expensive and easy to make fraudulent impressions. However, in some places CPM is quite popular. This means cost per thousand impressions. So say the CPM was $5, this would mean that for every thousand people that saw your advertisement you would pay $5.
Out of all of the above, I would much prefer paying for every action taken. This way I get what I want, and there is less chance of fraud happening, which is just a waste of my time and money. Sure it costs more, but I think the results are well worth it.
If you are looking for a PPC search engine, then I would definitely recommend overture. They will display your website in several different
search engines, making sure you get maximum exposure.
If you want to do a subscriber deal by paying for each subscriber that is sent to you. This is best set up yourself and joint venture with another website. This means you can customize it yourself. Or you could leave it open to everyone and have many people sending you subscribers. I don't know of any websites that provide software for this, so you may have to get a programmer to do it for you.
Please be careful though. You CAN have anyone and everyone promote your newsletter and generate you subscribers, however if you allow this, it will be easier and easier to lose track of genuine and fraudulent subscriptions, making it hard to distinguish between them.
Make sure you have a good email handling solution.
I would recommend that you don't automate this process unless you are feeling brave.
Verify each request personally and manually.
Or you could go out looking yourself.
This is probably the best way to go, it gives you total control and allows you to pick and choose exactly who you want and who you don't want.
However, if you are feeling brave, or you have a good email handling solution then go ahead and spread the word about your newsletter subscription box. Let everyone promote it. This means more subscribers for you, which means more people to sell to.
In conclusion, if you want to advertise in this way, make sure you keep a tight grip on your budget. Put some restrictions on how much you can spend so you don't go overboard.
Overture allows you to deposit as much or as little as you like (Though a minimum deposit of $20 does apply). This way you can't overspend unless you manually choose to.
But, this brings on the issue of self control. Set yourself a personally limit and don't exceed it.
About the Author
Stephen Warren, the creator and webmaster of http://www.marketershandbook.com , a completely free business and marketing resource which anyone may use.
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