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A Website Is Not Enough
Your small business needs an appealing and professional website but that is just the beginning. If no one visits your website and -- more importantly -- if it does not bring in new customers and allows you to sell more to your current customers,...
Promoting Your Online Survey
Having created and published your online survey the next step is to get the right people to participate. How many and who you specifically target will depend entirely on the survey subject and your specific objectives.
For some surveys such as...
Search Engines 101 - Search Engines Explained
What Are Search Engines?
A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday.com ).
There are four basic types of search engines:
...
Tips for Successful Pay-Per-Click Campaigns
Introduction
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it's actually quite easy and can...
True or False: You CAN Make Money While You Sleep
Copyright 2005 Diane Hughes
It's a crying shame really. So many people have tried to follow the Internet dream. They've heard the stories of others who quit their day jobs, wake up whenever they choose, take leisurely lunches with friends, shop...
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PPC search engines are ok: what about their partners?
Pay per click search engines are one of the most effective ways to drive targeted customers to your web site. I’m sure you know them already. If you are serious about your internet business (and I’m sure you are), you must consider them for your advertisement campaigns, as they allow you to receive immediately the visitors you need and it’s very easy to calculate your return on investment.
There are literally hundreds of pay per click search engines in operation now; but very few of them will actually deliver you traffic, regardless of their promises. This is a market that has been cornered by a handful of companies and, of course, they are very different one another.
Ppc companies gain their coverage by offering webmasters search boxes/feeds under a revenue share arrangement, i.e where the webmaster will be paid for each search carried out via their site, or for each click a search generates. The best pay per click engines have thousands of affiliate sites in their networks. But it could be a problem for your business.
Ppc search engines don’t accept every web site into their network: of course, they lay down restrictive conditions you must satisfy in order to be accepted.
But very often their search partners don’t bring you a good quality traffic. For example, some month ago I have set up a Ppc campaign for one of my customers, I have tracked the results with a professional software and I have noticed that the traffic provided by each search engine was very different one another: in fact the conversion rate could vary from 1.5 sales per 100 visitors to 0.4 sales per 100 visitors depending on the search engines. In particular I have observed that one of this search engines was delivering a lot of traffic (17% of the total) from Poland and Ukraine: I have nothing against polish people, but if my business is targeted to US customers I cannot accept to spend 17% of my budget to reach people I cannot sell my product.
So, to cut a long story short, you must consider Ppc search engines, because they can be very profitable, but always and always track your results in order to maximize your return on investment.
About the Author
Brought to by Guido Ciapponi – Small internet business consultant.
Subscribe to “Small Businesses Grow Up” free ezine – http://smallbusiness.itaseek.com
“Itaseek metasearch engine” – http://www.itaseek.com
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