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10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List
Copyright 2005 The IWE, LLC. All Rights Reserved. We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list. Well... I truly have to agree with that simply because this is where you'll always have a...
Dispel The Myths And Find Success
The internet has literally redefined the lifestyles of every man woman and child on the planet. With a mouse and a modem you can find love, pay bills, do your homework, and shop til you drop. The world is at your fingertips. With all of...
SEO or PPC: Which One is Right for You?
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To...
Tracking & Troubleshooting for Increased Sales
Copyright 2005 Diane Hughes So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth! In fact, as the site...
Warning: five things every newbie in the Internet marketing business should know
At first, people don't know it even exists. Then they come
across a web site that tells them Internet marketing exists and
that it's easy to do... if only they buy some ebook.
After reading a hyped up sales letter, they decide to buy and...
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PPC Search Engines Revealed - 5 Things You Need to Know
The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. Once you know how pay per click advertising works, you will be able to utilize this affordable advertising tool to increase your website traffic.
Tip #1 - PPC Search Engines
Also known as pay per click, these networks allow websites to place ads on their search pages targeting a particular keyword or keyword phrase. The website owner does not have to pay for the advertising unless a visitor actually clicks on the ad and is taken to their web page. Because of this, these search engines and advertisements are known as pay per click because you only pay when someone clicks on the ad.
Tip #2 - Bidding for Advertisements
Generally, when it comes to PPC advertising, you will submit your maximum bid for advertising based on the keywords you are interested in advertising for. You will then be listed on the search page when your particular keyword or keywords are searched for. However, where you rank in the bidding process will depend on whether you were the highest bidder, second highest bidder, and so on and so forth. For this type of marketing campaign it is important that you are close to the top, at least within the top four, so keep this in mind when
bidding.
Tip #3 - Choosing a PPC Search Engine
Many search engines offer PPC advertising, but to get the most exposure you will obviously want to advertise with the larger, more popular ones. You can do some research online to find out which are the best and then submit your bid for the keywords you are interested in buying advertising for. Remember, the bidding process is more competitive with the larger search engines, so keep this in mind.
Tip #4 - Click Fraud
Since you pay per click with this type of advertising, you can run into a situation known as click fraud. This happens when your competitors click on your ad as many times as possible in order to run your account dry. This eats up your advertising budget and does not allow you to reach people who are really interested in what you are selling. If you suspect this is happening, inform the PPC search engine immediately as there are things that can be done to help you.
Tip #5 - Keywords
So you know the keywords that are the most used to search for your product, however they are really popular and you find yourself entering a bidding war on a small budget. Do not do this. Instead, switch to cheaper keywords. You will still get many hits and you won�t deplete your budget.
About the Author
Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
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