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Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a...
Marketing Your Business - How Do I Adapt To The Internet?
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents...
Pay-Per-Click Advertising & Search Engine Optimization
There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic.
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage...
Pay Per Click & Adwords 2005: Expensive Without Expert Help
Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.
During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay, various get...
The Truth - Adsense Click Fraud Can NOT be Stopped
Your probably reading this article because you use Google Adwords to bring traffic to your website, or your a click fraudster yourself, wanting to see what kind of information I have for you. Most of you click fraudsters will think that I have no...
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PPC Search Engines Revealed - 5 Things You Need to Know
The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. Once you know how pay per click advertising works, you will be able to utilize this affordable advertising tool to increase your website traffic.
Tip #1 - PPC Search Engines
Also known as pay per click, these networks allow websites to place ads on their search pages targeting a particular keyword or keyword phrase. The website owner does not have to pay for the advertising unless a visitor actually clicks on the ad and is taken to their web page. Because of this, these search engines and advertisements are known as pay per click because you only pay when someone clicks on the ad.
Tip #2 - Bidding for Advertisements
Generally, when it comes to PPC advertising, you will submit your maximum bid for advertising based on the keywords you are interested in advertising for. You will then be listed on the search page when your particular keyword or keywords are searched for. However, where you rank in the bidding process will depend on whether you were the highest bidder, second highest bidder, and so on and so forth. For this type of marketing campaign it is important that you are close to the top, at least within the top four, so keep this in mind when
bidding.
Tip #3 - Choosing a PPC Search Engine
Many search engines offer PPC advertising, but to get the most exposure you will obviously want to advertise with the larger, more popular ones. You can do some research online to find out which are the best and then submit your bid for the keywords you are interested in buying advertising for. Remember, the bidding process is more competitive with the larger search engines, so keep this in mind.
Tip #4 - Click Fraud
Since you pay per click with this type of advertising, you can run into a situation known as click fraud. This happens when your competitors click on your ad as many times as possible in order to run your account dry. This eats up your advertising budget and does not allow you to reach people who are really interested in what you are selling. If you suspect this is happening, inform the PPC search engine immediately as there are things that can be done to help you.
Tip #5 - Keywords
So you know the keywords that are the most used to search for your product, however they are really popular and you find yourself entering a bidding war on a small budget. Do not do this. Instead, switch to cheaper keywords. You will still get many hits and you won’t deplete your budget.
About the Author
Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
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