|
|
|
A new Web Marketing ROI Calculator - Part 1
In the beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work "smarter," we began to take note of how those top 10's were actually converting to...
Discover the Incredible Power of Ethics in Online Network Marketing
…build trust and watch the cash roll in!
As you are reading this article, the tide of the world is changing rapidly. More and more people are taking charge of their own lives, taking responsibility of their own future and taking control...
How To Add Fresh Content To Your Website
I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on...
SEM on Demand
Search Engine Marketing, or simply SEM, has been one of the most used and discussed subjects the last years by web marketing pros. Suggestions, theories, complaints and success stories are constantly on the scene.
The field of SEM started...
The All New MSN toolbar - Will search trends change?
MSN have released their new tool bar for download. Many internet users probably won’t install this bar initially, but the new toolbar is expected to be included in the new release of Internet Explorer 7 (IE7). The new MSN toolbar offers everything...
|
|
| |
|
|
|
|
|
|
Stripping For Hits
I have to admit - I was very shy about doing it at first because
I'd never done anything like it before. But desperate times
calls for desperate measures, so I mustered up all my courage
and started stripping. Little did I know just how rewarding it
would be. From top to bottom, I stripped away my description
tags, keyword tags and even some that never seemed to have a
purpose anyways. Hey, what did you think this article was about?
I hadn't really done much with my meta tags in a long time
because I never had a reason to... until I looked around and
suddenly realized I wasn't the only niche in town anymore. It
was only in the past few years that I really had to start wooing
the search engines and actively started building some new
websites. I certainly did not look forward to using ppc
advertising which I had used since the heydays of Goto.com. (For
those who don't know - it's called Overture today)
So search engines were my target, but I needed a plan. I started
researching search results looking for patterns in high
rankings. Wordtracker research was another angle in terms of
finding low-competing keywords and keyphrases. Three sticky-note
pads and two pens later I knew what I had to do.
Title Tag & Filename - Using Wordtracker data, I would title the
page based on a few keywords or keyphrases and then give the
filename either the exact same name, or a shorter version. For
example: If the title tag is "Buy Web Page Templates" , then my
filename would look something like
"buy-web-page-templates.html". Sort of 'echoing' the title.
Since the meta tags I was creating were to be used for article
and product pages, I wanted to make sure I got the maximum
effect.
Keywords Tag - I only use these based on the type and amount of
content on a page. For articles, I don't use this tag but will
put the keywords at the bottom of the article under "article
keywords" like you see in article directories. For some reason,
this works better. On pages where putting that little keyword
rich nugget at the bottom can be a problem, I usually use it as
a blurber like what eBay does. For example, look at the bottom
of
this page: http://antiques.ebay.com/_W0QQfromZR12
Description Tag - Gone. It's much easier just letting search
engines fill in that area and if the page content changes, then
it will naturally change in the search engines. I've long had
the impression that description tags are something like a sales
pitch you give to search engines, so that if they aren't
impressed, they won't 'buy' into the content or pay much
attention. After all, strippers don't make money keeping their
clothes on, right?
Now some people will say, "What about the other search engines
that rely on descriptions?" I say... what about them? You mean
those silly little Google wannabes I tried for 5 years to lure
to one perfectly good website only to get 10 hits a month? Yeah,
right. Why don't I just host my website at Geocities while I'm
at it (rolleyes)
Title and filename have been the most important to me. I've
finally settled with the conclusion that different kinds of web
pages demand different kinds of meta tags depending on the type
of content, how much content there is, how often it's updated,
and it's significance on the website. I use a few other tags
where appropriate, but I like to keep things simple.
There are many, many meta tags to choose from, yet I still don't
understand how the majority of them have any real benefit for
most webmasters. Most of these tags aren't even used by the
majority of top-ranking sites I've seen. Of course, stripping
tags is nothing new, but when combined with the right
combination of keywords and keyphrases, I believe can work very
well. Imagine my surprise when one of my 'test sites' started
claiming top 5 listings among thousands and often millions of
other websites, with almost daily indexing - but that's really
another story :)
About the author:
Carole Nickerson has been a web developer and internet marketer
since 1998. She now spends her days actively filling up her new
blog with all she has learned. To find more free articles, tips,
and resources like this visit: http://www.CaroleNickerson.com
Don't forget to stop by and post some free ads at:
http://www.Leadhitter.com
|
|
|
|
|
|