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A Letter to Santa From An Internet Marketer
A Letter to Santa From An Internet Marketer
Yo, Santa! How's it going in the great white north? Seeing as it
tis' the season, here is my letter about what I want for
Christmas.
Been Good
Santa, I know you do that whole good versus...
Does Your Website Need Search Engine Placement?
Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have to bring visitors to it...
Earning from PPC Search Engine Affiliate Programs
What are PPC Search Engines? PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or...
How to Get 40-75% Profits from Contextual Ads
It's not a secret that context ads are an excellent way to get
additional income from your site. Google AdSence and Yahoo are
current leaders in this market and pay fairly high amounts per
click. But is there a way to get more for the leads...
Short Term vs Long Term Marketing Efforts
Copyright 2005 Sharon Housley In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which...
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The Basics Of Pay Per Click Search Engine Advertising
Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement.
Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.
Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.
Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:
When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?
How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?
What percentage of your pay per click budget should go to each search
engine?
Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.
It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don't perform, and most importantly, calculating and maximizing your return on investment.
The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.
Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling way down in position during a bidding war.
PPC advertising can be a great help to a site's success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.
About the Author
Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.
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