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3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales With Pay Per Click
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
This not only hurts sales in the form of less clicks to your site, but on...
Dispel The Myths And Find Success
The internet has literally redefined the lifestyles of every man woman and child on the planet. With a mouse and a modem you can find love, pay bills, do your homework, and shop til you drop. The world is at your fingertips. With all of...
Free and Low Cost Website Promoting Tools
Finding free and/or low cost website advertising can be a difficult task.
If you search the internet however you will discover there are several free and low cost tools available to you.
Listed here are some ...
Pay Per Click & Adwords 2005: Expensive Without Expert Help
Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.
During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay, various get...
Starting A Home Business: Step 6
Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads.
(If you missed...
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The Life Blood of Internet-Based Home Businesses...Search Engines
By Kirk Bannerman
Anyone involved in an Internet-based home business will soon come
to recognize the importance of search engines as a vehicle to
attract potential customers.
Since the inception of Google in 1998, the popularity of using
search engines has increased dramatically. Nielsen NetRatings
reports that about 114.5 million Americans, or a whopping 39
percent of the US population, currently use search engines.
Through February of 2004, Yahoo and Microsoft's MSN ranked as the
two favorite spots on the Internet with 87.3 million and 86.2
million unique monthly visitors, respectively, according to
figures produced by Nielsen NetRatings.
Microsoft.com, ranked third, with 64.2 million visitors, but this
figure is somewhat misleading because this site attracts much of
its traffic by repairing flaws in the Windows operating system.
Google was the fourth most popular site with 60.8 million
visitors.
The market shares of MSN and Yahoo haven't changed much in the
past three years while Google has emerged as a powerhouse without
spending much of anything on advertising. Google's audience is
now approximately six times larger than it was in early 2001,
when it was the 26th most popular destination on the Internet.
As
they vie for position, Google, Yahoo, and Microsoft plan to
continue upgrading their services - healthy competition that can
only serve to improve the search experiences of Internet users in
the future.
According to comScore Networks, an estimated 3.5 billion online
searches are performed in the United States each month, making
searching the second most popular online activity, ranking behind
only e-mail.
In 2003, businesses spent an estimated $2 billion on advertising
related to searches and some knowledgeable sources expect the
search-related advertising market to triple during the next three
years.
There are various search engine formats including natural search,
pay for inclusion (PFI), pay per click (PPC), and hybrid
approaches which combine both PFI and PPC characteristics.
Because of the immense and growing popularity of search engines,
their effective utilization is the life blood of Internet-based
home businesses.
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.
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