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How To Add Fresh Content To Your Website
I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on...
:: How To Succeed With An Affiliate Program
:: How To Succeed With An Affiliate Program by: Michel Richer Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success. If the affiliate...
Optimize Your Pay Per Click Ads - 3 Quick Tips for Killer Results
Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don't know what you’re doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of...
Search Engine Optimization: Reindexing
What can you do to get your website up to the top of the URL (Universal Resource Locator) lists, so that when people type a search term into a search engine, such as “cheap ghost writer,” they will get to see your business name somewhere on the...
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was...
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The Life Blood of Internet-Based Home Businesses...Search Engines
By Kirk Bannerman
Anyone involved in an Internet-based home business will soon come
to recognize the importance of search engines as a vehicle to
attract potential customers.
Since the inception of Google in 1998, the popularity of using
search engines has increased dramatically. Nielsen NetRatings
reports that about 114.5 million Americans, or a whopping 39
percent of the US population, currently use search engines.
Through February of 2004, Yahoo and Microsoft's MSN ranked as the
two favorite spots on the Internet with 87.3 million and 86.2
million unique monthly visitors, respectively, according to
figures produced by Nielsen NetRatings.
Microsoft.com, ranked third, with 64.2 million visitors, but this
figure is somewhat misleading because this site attracts much of
its traffic by repairing flaws in the Windows operating system.
Google was the fourth most popular site with 60.8 million
visitors.
The market shares of MSN and Yahoo haven't changed much in the
past three years while Google has emerged as a powerhouse without
spending much of anything on advertising. Google's audience is
now approximately six times larger than it was in early 2001,
when it was the 26th most popular destination on the Internet.
As
they vie for position, Google, Yahoo, and Microsoft plan to
continue upgrading their services - healthy competition that can
only serve to improve the search experiences of Internet users in
the future.
According to comScore Networks, an estimated 3.5 billion online
searches are performed in the United States each month, making
searching the second most popular online activity, ranking behind
only e-mail.
In 2003, businesses spent an estimated $2 billion on advertising
related to searches and some knowledgeable sources expect the
search-related advertising market to triple during the next three
years.
There are various search engine formats including natural search,
pay for inclusion (PFI), pay per click (PPC), and hybrid
approaches which combine both PFI and PPC characteristics.
Because of the immense and growing popularity of search engines,
their effective utilization is the life blood of Internet-based
home businesses.
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.
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