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Google sued over 'click fraud' in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in...
LookSmart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on ...
Pay Per Performance Web Traffic
Why should you pay to get web site traffic, isn't SEO enough?
It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count.
So why should you as a business pay...
Using PPC To Maximize Your Search Engine Positioning ROI
By Dave Davies, Beanstalk Search Engine Positioning, Inc. The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that...
Web Site Optimization
Web Site Optimization
Web site optimization can refer to many different things. it can
refer to images, cascading style sheets, html, layout, meta tags
and, of course, search engine optimization.
I will explain some basics of Search...
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Tips On How To Increase Your Google Page Rank
Are you looking into the best ways to increase your Google page
rank? If you are, this article will give you some free tips on
how to achieve this. I hope you enjoy the read.
There are many webmasters who are looking into ways to increase
traffic and on how to obtain a higher page rank for their
websites. I myself have many websites which I am always looking
to promote.
PPC
Pay per click is where you agree to pay a certain amount of
money when people click on an advert that you have created.
Programs such as adwords from the search engine Google allow you
to place an advert on the right hand side of their search
results. Which position you are placed in depends on how much
you are willing to spend per click, it is like a kind of
auction. Be careful not to spend more on the adverts than you
are likely to receive in income. This can be very popular
especially if your website is fairly new and is low down in the
natural search results.
Paid text adverts
Paid text adverts is another way of attracting additional
visitors to your website and it also has the potential of
increasing your Google page rank. If the advert is on a high
ranking page, this may well on its own lead you to moving up a
level in your page rank. If the page is a high traffic page,
part of this traffic could well be
redirected to your website. I
personally would only ever consider paying for a text advert on
a website which was related to my own and which had a page rank
of five or six.
Writing articles
I believe that the best way of promoting your website is by
writing articles like the one you are reading. People reading
the articles are potential visitors to your website, as you are
able to include a link to your website in the article. Other
webmasters are able to use the articles on their websites which
creates you a one way backward link. Google are more likely to
increase your page rank if you have a large number of backward
links, especially one way links.
Link exchange program
As I have just stated, it is vitally important to spend time
building up the number of backward links your website has.
Joining a link exchange program can seriously reduce your
workload, and people have told me that linkmetro is quite good.
About the author:
Stephen Hill runs a speech centre in Birmingham, England. He has
a number of of websites at:
stammering
stuttering information
stammering
treatment
stuttering
treatment
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