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Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search...
How to Get 40-75% Profits from Contextual Ads
It's not a secret that context ads are an excellent way to get
additional income from your site. Google AdSence and Yahoo are
current leaders in this market and pay fairly high amounts per
click. But is there a way to get more for the leads...
How To Make $10,500 Promoting Affiliate Programs
I’ve heard some people say that no one is making money online anymore. Ever heard something like that? Well it couldn’t be further from the truth. I’m making plenty. So let’s put that myth aside right now! You see, not so long ago I was...
Pay per click tracking
Like many businesses that advertise online you are probably spending a portion, if not your entire advertising budget on PPC (pay per click) advertising. The problem many businesses have is being able to determine the most profitable avenue to...
PPC v Natural Search – A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much youre going to spend. Most...
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Top 5 Marketing Predictions for 2002
Prediction #1: Pay-Per-Click Rocks
Pay-per-click (PPC) advertising will rock in 2002. PPC engines like Overture and FindWhat are performing extremely well.
Sites displaying Overture's listings include America Online, Yahoo, Lycos, Hotbot, Altavista, Netscape, InfoSpace, Dogpile and Excite.
Overture's partnership with Yahoo ends in June 2002. Yahoo is likely to roll out their own PPC system.
I expect more search engines to adopt the PPC model or offer co- branded Overture listings in the months ahead. Google, which runs a CPM AdWords model may start experimenting with PPC.
If you are advertising on Overture, expect gradual increases in traffic from most keywords.
To read more on PPC advertising, go to http://www.internetmarketingfocus.com o.cgi?l=topic-ppc
Prediction #2: Ads Grow BIGGER
Yahoo has begun displaying larger banner ad units that are 720 x 90 in screen size. I expect more sites to follow. The standard 468 x 60 banner size may be replaced with a larger one.
Sites that depend largely on advertising for their revenues are likely to roll out more of these large ad units.
It is an inevitable trend as the fight for advertising dollars intensify. When web users become immune to these ads, what will content publishers do next? Try even larger ads?
To read more on banner advertising, go to http://www.internetmarketingfocus.com o.cgi?l=topic-bn
Prediction #3: Rich-Media Ads Gain Respect
Rich-media ads with animation, sound and interactivity will be common in 2002. Flash ads created using Macromedia Flash are already gaining foothold on the Internet.
They work well to capture
visitors' attention. Best of all, they don't need to be large and intrusive - they just need to be creative!
I expect rich-media ads, Flash ads in particular, to become the advertising industry's hot favorite in 2002.
Prediction #4: Watch That Inbox
Permission-based email marketing will be a winner in 2002. The response rates to opt-in email campaigns are significantly higher than other online ad media.
The cost per acquisition is also significantly lower. Turnaround time is faster and results can be accurately tracked.
Expect more companies to move their offline direct mailings online. This is already happening with some companies after September 11.
Expect spam to increase. Spam filters are going to be more aggressive. Monitor your own mailings to ensure that they are not being unjustly filtered out.
To read more on email marketing, go to http://www.internetmarketingfocus.com o.cgi?l=topic-em
Prediction #5: Viral Marketing Infects More
I expect more companies to use viral marketing campaigns to promote and brand their products and services. The volume of viral marketing campaigns will rise - with greater sophistication.
These campaigns are likely to come with more sophisticated tracking of open, clickthrough and success rates with the use of 1x1 GIFs and cookies.
To read more on viral marketing, go to http://www.internetmarketingfocus.com o.cgi?l=topic-vm
About the Author
Michael Low is a widely-published marketing consultant. He provides top-notch press release (PR) services at affordable rates. Check out his full-range of PR services at http://www.prbuilder.com/pr.cgi?a009
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