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Generating a positive ROI from PPC
Appearing on the first page of the major search engines for your key search terms is no doubt the best and cheapest way to drive relevant traffic to your site. However, if you’ve got a new site or are operating in a highly competitive sector where...
Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finally going to give smaller search engines and directories the ability to tap into the PPC market, currently monopolized by the big guns online...
On a Budget? 3 Ways to Drive Traffic Quickly and Cheaply
On a Budget? 3 Ways to Drive Traffic Quickly and Cheaply
© Copyright Rosalind Gardner, All Rights Reserved.
After working long and hard to get your new web site up and
running, you probably have little patience left to wait months
and...
Search Engines: The Life Blood of Internet-Based Home Businesses
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.
Since the inception of Google in 1998, the popularity of using search ...
You're going to FAIL most of your Marketing Efforts. Why is it GOOD?
Failure. We all know the taste of it. When we fail - we usually have no strength to continue. We place another ad and lose money. But it's good in some way. Let's see. When you fail - that means you do at least something. And most people do...
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Top 5 Marketing Predictions for 2002
Prediction #1: Pay-Per-Click Rocks
Pay-per-click (PPC) advertising will rock in 2002. PPC engines
like Overture and FindWhat are performing extremely well.
Sites displaying Overture's listings include America Online,
Yahoo, Lycos, Hotbot, Altavista, Netscape, InfoSpace, Dogpile and
Excite.
Overture's partnership with Yahoo ends in June 2002. Yahoo is
likely to roll out their own PPC system.
I expect more search engines to adopt the PPC model or offer co-
branded Overture listings in the months ahead. Google, which runs
a CPM AdWords model may start experimenting with PPC.
If you are advertising on Overture, expect gradual increases in
traffic from most keywords.
To read more on PPC advertising, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-ppc
Prediction #2: Ads Grow BIGGER
Yahoo has begun displaying larger banner ad units that are 720 x
90 in screen size. I expect more sites to follow. The standard
468 x 60 banner size may be replaced with a larger one.
Sites that depend largely on advertising for their revenues are
likely to roll out more of these large ad units.
It is an inevitable trend as the fight for advertising dollars
intensify. When web users become immune to these ads, what will
content publishers do next? Try even larger ads?
To read more on banner advertising, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-bn
Prediction #3: Rich-Media Ads Gain Respect
Rich-media ads with animation, sound and interactivity will be
common in 2002. Flash ads created using Macromedia Flash are
already gaining foothold on the Internet.
They work well to capture
visitors' attention. Best of all, they
don't need to be large and intrusive - they just need to be
creative!
I expect rich-media ads, Flash ads in particular, to become the
advertising industry's hot favorite in 2002.
Prediction #4: Watch That Inbox
Permission-based email marketing will be a winner in 2002. The
response rates to opt-in email campaigns are significantly higher
than other online ad media.
The cost per acquisition is also significantly lower. Turnaround
time is faster and results can be accurately tracked.
Expect more companies to move their offline direct mailings
online. This is already happening with some companies after
September 11.
Expect spam to increase. Spam filters are going to be more
aggressive. Monitor your own mailings to ensure that they are not
being unjustly filtered out.
To read more on email marketing, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-em
Prediction #5: Viral Marketing Infects More
I expect more companies to use viral marketing campaigns to
promote and brand their products and services. The volume of
viral marketing campaigns will rise - with greater
sophistication.
These campaigns are likely to come with more sophisticated
tracking of open, clickthrough and success rates with the use of
1x1 GIFs and cookies.
To read more on viral marketing, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-vm
About the Author
Michael Low is a widely-published marketing consultant. He
provides top-notch press release (PR) services at affordable
rates. Check out his full-range of PR services at
http://www.prbuilder.com/pr.cgi?a009
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