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Google Bombing or Legitimate SEO?
Today I visited the WebProWorld forums and stumbled across a topic "New Google Bombing Technique" and was startled to see that the topic had been viewed over 22,000 times! It is by far the most active of the forums in the "Search Engine Insider...
How to get the most from your web promotion.
One of the biggest problems on-line is getting the most "bang" for your buck, and what I mean is the age old question of "What is the best way to get visitors to my site?" Large companies, off-line focus on "branding" themselves- becoming a well...
LookSmart Answer Their Critics
If you've read my article "LOOKs Can Be Deceiving" (http://www.high-search-engine-ranking.com/LOOKs_Can_Be_Deceiving.htm), you'll already know how I feel about LookSmart's recent decision to change their US-based directory model at www.looksmart.com...
Real Estate Website Marketing - 5 Steps to Crushing Your Competition and Doubling Your Business
Getting your real estate website more traffic is easy if you know how Internet marketing works, not to mention search engine optimization. Your goal is to get as much traffic as possible to your website, but not just any traffic, targeted traffic....
The Cost Of Click Fraud
The Cost Of Click Fraud One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for,...
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Top 5 Marketing Predictions for 2002
Prediction #1: Pay-Per-Click Rocks
Pay-per-click (PPC) advertising will rock in 2002. PPC engines
like Overture and FindWhat are performing extremely well.
Sites displaying Overture's listings include America Online,
Yahoo, Lycos, Hotbot, Altavista, Netscape, InfoSpace, Dogpile and
Excite.
Overture's partnership with Yahoo ends in June 2002. Yahoo is
likely to roll out their own PPC system.
I expect more search engines to adopt the PPC model or offer co-
branded Overture listings in the months ahead. Google, which runs
a CPM AdWords model may start experimenting with PPC.
If you are advertising on Overture, expect gradual increases in
traffic from most keywords.
To read more on PPC advertising, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-ppc
Prediction #2: Ads Grow BIGGER
Yahoo has begun displaying larger banner ad units that are 720 x
90 in screen size. I expect more sites to follow. The standard
468 x 60 banner size may be replaced with a larger one.
Sites that depend largely on advertising for their revenues are
likely to roll out more of these large ad units.
It is an inevitable trend as the fight for advertising dollars
intensify. When web users become immune to these ads, what will
content publishers do next? Try even larger ads?
To read more on banner advertising, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-bn
Prediction #3: Rich-Media Ads Gain Respect
Rich-media ads with animation, sound and interactivity will be
common in 2002. Flash ads created using Macromedia Flash are
already gaining foothold on the Internet.
They work well to capture
visitors' attention. Best of all, they
don't need to be large and intrusive - they just need to be
creative!
I expect rich-media ads, Flash ads in particular, to become the
advertising industry's hot favorite in 2002.
Prediction #4: Watch That Inbox
Permission-based email marketing will be a winner in 2002. The
response rates to opt-in email campaigns are significantly higher
than other online ad media.
The cost per acquisition is also significantly lower. Turnaround
time is faster and results can be accurately tracked.
Expect more companies to move their offline direct mailings
online. This is already happening with some companies after
September 11.
Expect spam to increase. Spam filters are going to be more
aggressive. Monitor your own mailings to ensure that they are not
being unjustly filtered out.
To read more on email marketing, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-em
Prediction #5: Viral Marketing Infects More
I expect more companies to use viral marketing campaigns to
promote and brand their products and services. The volume of
viral marketing campaigns will rise - with greater
sophistication.
These campaigns are likely to come with more sophisticated
tracking of open, clickthrough and success rates with the use of
1x1 GIFs and cookies.
To read more on viral marketing, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-vm
About the Author
Michael Low is a widely-published marketing consultant. He
provides top-notch press release (PR) services at affordable
rates. Check out his full-range of PR services at
http://www.prbuilder.com/pr.cgi?a009
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