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Affiliate Programs Worthless for 80% of Affiliate Marketers
No doubt you’ve heard of the 80/20 rule – which states that 20 percent of affiliates generate 80% of affiliate income, and conversely, remaining 80 percent of affiliates generate only 20 percent of all income for most affiliate programs. There are...
Is your Affiliate Network up to scratch? Put them through a 30 pt. checklist.
Copyright 2005 Michael Lever
Isn't it time you put your Affiliate Network under the microscope?
This guide will greatly assist you when deciding which Affiliate Network to join should you not yet belong to any.
Features and benefits checklist...
Online business snippets....
Copyright 2005 Richard Grady
There are a couple of things I want to share with you this week, both based on my own experiences recently....
Keep a very close eye on your PPC advertising
Over a year ago, I wrote a newsletter about how I had...
Run a Profitable Google Adwords Pay Per Click Campaign
Google has leveraged their market share as the internet's top search engine to deliver their version of the pay per click advertising model dubbed Google Adwords. Google and Yahoo-Overture control over 90% of the PPC market and as such you should...
Search Engine Optimization and You: Reindexing
What can you do to get your website up to the top of the URL
(Universal Resource Locator) lists, so that when people type a
search term into a search engine, such as "cheap ghost writer,"
they will get to see your business name somewhere on the...
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Top 5 Marketing Predictions for 2002
Prediction #1: Pay-Per-Click Rocks
Pay-per-click (PPC) advertising will rock in 2002. PPC engines
like Overture and FindWhat are performing extremely well.
Sites displaying Overture's listings include America Online,
Yahoo, Lycos, Hotbot, Altavista, Netscape, InfoSpace, Dogpile and
Excite.
Overture's partnership with Yahoo ends in June 2002. Yahoo is
likely to roll out their own PPC system.
I expect more search engines to adopt the PPC model or offer co-
branded Overture listings in the months ahead. Google, which runs
a CPM AdWords model may start experimenting with PPC.
If you are advertising on Overture, expect gradual increases in
traffic from most keywords.
To read more on PPC advertising, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-ppc
Prediction #2: Ads Grow BIGGER
Yahoo has begun displaying larger banner ad units that are 720 x
90 in screen size. I expect more sites to follow. The standard
468 x 60 banner size may be replaced with a larger one.
Sites that depend largely on advertising for their revenues are
likely to roll out more of these large ad units.
It is an inevitable trend as the fight for advertising dollars
intensify. When web users become immune to these ads, what will
content publishers do next? Try even larger ads?
To read more on banner advertising, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-bn
Prediction #3: Rich-Media Ads Gain Respect
Rich-media ads with animation, sound and interactivity will be
common in 2002. Flash ads created using Macromedia Flash are
already gaining foothold on the Internet.
They work well to capture
visitors' attention. Best of all, they
don't need to be large and intrusive - they just need to be
creative!
I expect rich-media ads, Flash ads in particular, to become the
advertising industry's hot favorite in 2002.
Prediction #4: Watch That Inbox
Permission-based email marketing will be a winner in 2002. The
response rates to opt-in email campaigns are significantly higher
than other online ad media.
The cost per acquisition is also significantly lower. Turnaround
time is faster and results can be accurately tracked.
Expect more companies to move their offline direct mailings
online. This is already happening with some companies after
September 11.
Expect spam to increase. Spam filters are going to be more
aggressive. Monitor your own mailings to ensure that they are not
being unjustly filtered out.
To read more on email marketing, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-em
Prediction #5: Viral Marketing Infects More
I expect more companies to use viral marketing campaigns to
promote and brand their products and services. The volume of
viral marketing campaigns will rise - with greater
sophistication.
These campaigns are likely to come with more sophisticated
tracking of open, clickthrough and success rates with the use of
1x1 GIFs and cookies.
To read more on viral marketing, go to
http://www.internetmarketingfocus.com o.cgi?l=topic-vm
About the Author
Michael Low is a widely-published marketing consultant. He
provides top-notch press release (PR) services at affordable
rates. Check out his full-range of PR services at
http://www.prbuilder.com/pr.cgi?a009
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