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Adult Trafficking
How slick are those guys at Adult Friend Finder and at ImageCash?
For those who don't know, AFF is one of many sites in the Friend
Finder network of dating sites, which include individual sites
for Spanish-speaking people, seniors looking for...
Affordable Small Business SEO + 5 Common Website Errors and How to Fix Them
Don't put the cart before the horse. You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings...
Creating A Blog To Promote An Existing Business
Copyright 2005 Mal Keenan
If you belong to any of the following groups, then this article is for you.
* You already have a business and a website that serves as the official hub for your online sales. The website may be serving as an online...
Is Click Fraud Really a Problem?
Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click...
Web advertising e-marketing Places!
Overview: What is web advertising? Internet Advertising is popularly known as web advertising. Internet webadvertising giving Opportunity to the advertiser to target geographic country wise, subject wise, targeted Customers only from more than...
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Tracking & Troubleshooting for Increased Sales
Copyright 2005 Diane Hughes
So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth!
In fact, as the site owner, you are extremely powerful. With just a little tracking and troubleshooting, you can dramatically improve both your site visitors' experience and your overall profits.
TRACKING
Knowing where your visitors are coming from gives you a lot of ideas. While the site stats that come with most hosting packages are OK, there is a lot of room for improvements in most cases. Between hits, clicks, unique visitors, and page views who really knows just how many people end up at your site and from where?
Once you understand which ads, banners, or PPC search engine lists pull better, you are able to spend your advertising funds more effectively.
ACTION STEPS:
Track Your Ads
Spend a little time investigating tracking services. ProBizTrack at http://www.probiztrack.com/ (my own service) is affordable and effective. It will give you a start. Even if you choose to go with a service besides mine, use something to help you know for sure which ads are pulling and which are just wasting your money.
If you think tracking services are too expensive, you can still track results semi-effectively. Use coding at the end of your links. By placing "?code" (without the quotes) at the end of your domain name, you create a unique page. This page will be visible in your Web site stats. For example, if you are advertising in The Best Ezine, you can use the URL of http://www.mydomainname.com?best to track visits to your page.
Become Your Own Affiliate
Another idea for those who sell electronic products via ClickBank (or other services) is to sign up as your own affiliate under several "nicknames." Then you can use your various affiliate IDs in ads. NOTE: You will have to pay your affiliate program’s fee on any sales made through the affiliate links, but you’ll get some good
information in exchange.
TROUBLESHOOTING
Once you have narrowed down where your visitors are coming from and which ads are pulling best, you’ll want to be sure visitors have a good buying experience when they reach your site.
You know your site. You are familiar with which pages link to what and how the shopping cart works. First-time visitors will have no clue! Don’t assume your site is a breeze to navigate. Pay attention to elements like:
• ease of navigation,
• shopping cart application, and
• location of “help” buttons & links.
Make every effort to give your shoppers a simple and quick way to buy from you.
ACTION STEPS:
Conduct A Survey
Conduct a survey of your visitors. Find out if they were able to locate what they were looking for. Ask how their experience with your payment gateway went. Question how their contact with customer service was. One simple way to do this is to create a survey using Survey Monkey at http://www.surveymonkey.com. They offer some simple and free survey tools. Just load up your questions and post the link on your site. (To get the best results, you’ll want to offer a gift or the chance to register in a drawing to thank visitors for taking the time to participate.)
Ask
Ask a few people who have never been to your site to take it for a test drive. Make sure these folks know they should give their honest opinions. Sugarcoating problems might boost your ego, but it certainly won’t boost your sales.
By taking a little time to give due attention to how your visitors make their way to your site and what happens once they arrive, you’ll stand a much better shot at increasing your profits. While it may take a while to gather the information you need, this short-term sacrifice will reap some hefty long-term benefits.
About the Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
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