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7 Ways To Increase Your Affiliate Commissions
Suppose you could launch an online business in the next ten minutes? Suppose that this business did not require your own website, dealing with customers, refunds, product development or maintenance? This is the ideal world of affiliate marketing. ...
Advertising Using PPC Search Engines
Copyright 2005 Paul Jesse Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search...
Link Trading Myths Uncovered
Google has just sent the Search Marketing world into a frenzy of
hair pulling and nail biting. Its latest shake up of its
algorithm has put paid to unrestrained link swapping. It had
gone overboard like Meta tag stuffing before it. Even...
Real Estate Website Marketing - 5 Steps to Crushing Your Competition and Doubling Your Business
Getting your real estate website more traffic is easy if you know how Internet marketing works, not to mention search engine optimization. Your goal is to get as much traffic as possible to your website, but not just any traffic, targeted traffic....
The Huge Response From Text Links Within Articles Shocked Me
I don't quite remember where I first started reading about text
links, but I had always ignored them. Those ugly-looking
highlighted words buried in the text of something interesting
that I was reading online.
I ignored to use them that is,...
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What to do When AdSense(TM) Serves the Wrong Ads
The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.
To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.
However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.
One explanation may be that the CIRCA technology is tied to
keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.
Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com
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