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Affiliate Programs - Crunching The Numbers & Conversion Myths
All too often, many affiliate marketers discover that an
affiliate program's promises of high converting sales simply
never materializes. They followed all the instructions, used all
the affiliate marketing tools & tips offered by the program,...
Can You Survive Google's Jagger Update?
Google recently carried out a major update on its ranking algorithm, dubbed "Jagger" by the SEO community. Many webmasters have been left scratching their heads, wondering why their websites are no longer appearing for search terms they...
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search...
Pay per click tracking
Like many businesses that advertise online you are probably spending a portion, if not your entire advertising budget on PPC (pay per click) advertising. The problem many businesses have is being able to determine the most profitable avenue to...
Testing Pay-Per-Click To Build A Subscriber List Fast
Every successful salesperson knows the value of owning a list of targeted potential customers. It's a strategy I used to break sales records and also taught in my sale training sessions.
Coming from "real" world selling into virtual world...
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What to do When AdSense(TM) Serves the Wrong Ads
The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.
To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.
However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.
One explanation may be that the CIRCA technology is tied to
keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.
Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com
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