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How To Start a New Internet Business.. and always be in Positive Cash Flow
Are you desparately trying to earn money on the internet, but finding you spend more in time and money than you earn? Have you had this experience before? If you are one of the thousands that this fits, this article outlines a system that will...
How To Uncover Profit-Pulling Keywords for Your Pay Per Click Campaign
Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your...
Huge Profits in Pay Per Lead Affiliate Programs
Making money online has never been easier. With web design having become as easy as checking email, advanced methods of content integration and even co-branding of content, you can develop a complete revenue-generating website in just hours or even...
Making Real Money With Google AdSense
There are many Make Money Fast (MMF) websites out there that tell you it's possible to, well, you know, do just that; make money fast. However, did you know that although some owners of these MMF systems have made a total revenue between $300,000...
Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding”...
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Why is SEO so important to your site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
So now you begin the task of clicking one by one on these links to find the information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located on the first page.
The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords or Overture). But this is not the smartest way to solve your problem and the cost can put my small business owners of out business. We have found that most website owners state their largest expense is advertising. Imagine if you could cut your advertising in half! Imaging if you could eliminate your advertising cost all together and still achieve the same sales (if not more)!
Search Engine Optimization for your site is the answer.
Everyone wants to be listed in the number 1 spot. But most companies do not get listed under any of their keywords because they do not know how to implement search engine optimization (SEO). SEO is really not as hard as it sounds and most will find that once they understand how it works, it is actually quite simple.
A few things to keep in mind when starting your SEO Journey:
1. Make sure
you use HTML Links. Some designers want to use beautiful image map links from their home page. Although this looks great, it does not help you with the search engines. Place links on your pages to the various pages to help not only the search engines find your pages but your visitors as well.
2. Frames...Well this is a hard one. Not only can some people not see frames, the search engines have a hard time with them as well. Also, what if your customer stumbles into one of the pages and does not see the frames? Just stay away from them all together.
3. DO NOT SPAM. Let me repeat this again. DO NOT SPAM. Spamming in any form is wrong. Most people consider spam as only used with emails. Wrong again unfortunately. Spamming will backfire on you. If search engines pick up on the fact that you are spamming, they have and will penalize your site.
Here are two examples of spam.
a. Content Spam
Data within a part of a Web resource designed for humans where that data is designed only for search engines to see
b. Meta Spam
Data within a Web resource that describes that resource or another Web resource inaccurately or (when the data should be readable by humans) incoherently
Take your time when it comes to your websites SEO. Make small changes and watch your rankings. If you move up, great! Make more changes. If you move down, undo undo undo. Always keep records of the changes you make so you can easily track what worked and what did not work for your site. Remember, we are in this for the long haul. Do it right the first time and make it last.
About the Author
Shawna Fennell is the owner of 1 Choice 4 YStore. A company dedicated to
helping Online Stores. Please visit
http://store.1choice4ystore.com For free advice and tips on SEO, Marketing,
Design, and much more. You can also sign up for daily tips at
http://blog.1choice4ystore.com
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