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5 Critical Pay-Per-Click Tips
Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight. 1. Choose the right search terms. If you go after the broad phrases and terms, you'll pay top dollar. Strive for more...
How To Start a New Internet Business.. and always be in Positive Cash Flow
Are you desparately trying to earn money on the internet, but finding you spend more in time and money than you earn? Have you had this experience before? If you are one of the thousands that this fits, this article outlines a system that will...
Pay Per Click Search Engines - A Fundamental Overview
Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant...
Ten-Step Guide to Boosting Your Site's Traffic and Revenue
1. Hunt for Catchy Domain Names and Get a Quality Paid Host
You probably have a domain name already, but you might consider getting new ones for different sections of your website or for different target markets. Gone are the days when...
The All New MSN toolbar - Will search trends change?
MSN have released their new tool bar for download. Many internet users probably won’t install this bar initially, but the new toolbar is expected to be included in the new release of Internet Explorer 7 (IE7). The new MSN toolbar offers everything...
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Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.
Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what they're looking for in the top 10 results and won't go to page 2.
It's obvious that people can make a lot of money from online sales, but how you advertise your products has a large bearing on what kind of profit you make. If you buy advertising space on Google AdWords or other services that charge per click, you may only shell out 10 cents for every visitor to your site - But what if it takes 100 clicks to make one sale? If your products only sell for $10 a piece, then there is no profit being made. Pay-per-click (PPC) campaigns will also never stop costing you money. Search Engine Optimization, on the other hand, can be very affordable over months and years.
Many SEO and Internet Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how the
company says they do it. There is an affordable way and then there's a way to pad the pockets of the "experts." For more on this issue, read my other article entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, the affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be the bulk of any ongoing maintenance. A couple times a year keyword research should be done again and the content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at the right audience.
What is affordable and what isn't varies greatly from company to company, industry to industry. In the bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if the market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick the right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%.
While there are other ways to advertise a web site (No, search engine optimization is not the be-all and end-all of online advertising) very few can match the wide targeted audience and affordability that search engines provide.
About the Author
John Metzler is the co-creator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
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