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Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. 1. Publish articles about your specialty. "How-to" articles are always...
Four Traps that Catch Entrepreneurs
You have permission to publish this article electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 618 words,...
Manufacturing Public Relations Firm to Launch Affinity Program for Manufacturers
Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. ( www.trcutlerinc.com ) based in Fort Lauderdale, Florida, is launching a new affinity program providing intensive Manufacturing PR Media Blitz’ to members of...
Manufacturing Public Relations firm TR Cutler, Inc. Increases Staff
Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. ( www.trcutlerinc.com ) based in Fort Lauderdale, Florida, announced a 25% growth rate over the past twelve months. According to Cutler, “Manufacturing has seen a...
There Is No Time Like The Present
We are living in "The Greatest Entrepreneurial Boom In History." We are surrounded by opportunities, but most people don't recognize them. For example, there are far more opportunities in direct marketing and internet marketing today, especially...
 
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.

HOLIDAY PUBLICITY OPPORTUNITIES

If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched - given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity. PLANTING

PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS

Some business owners may be of the mindset: "I think we'll wait to launch a publicity campaign until after January 1st." The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don't realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call the "media digestion period" - simply put - that is a period of time (sometimes weeks, sometimes months) that it takes media outlets to:

#1) see/understand your release and decide if they are interested;

#2) find space ime in their editorial calendar to place the article/news story/show segment.

The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the


placement. Media relations is crucial. Your publicist's job is to make the reporter/editor/producer's job as easy and as effortless as possible - which will lead to quicker and more numerous placements for your business.

When it comes to publicity pitches, the facts are: placement is totally up to the discretion of the particular media outlet; and very few media responses are immediate. I have in fact had media outlets respond even before the media release seemed to settle in the fax machine tray. Conversely, I also had one media outlet that responded 17 months after a pitch. (I had to ask the reporter what the YEAR was on the release!) NO placement is guaranteed, but you can definitely increase the odds. Even if your product/business if a dead-on perfect match for a media outlet's editorial profile, you are not guaranteed placement without some hard work and media relations. That's why timing of your publicity pitch is so critical. Have your publicist get your pitch to the media, allow the editorial staff to digest it a bit, and strategically and professionally "rattle the cage" over the next several weeks to generate as many placements as possible.

What we are trying to do is plant seeds in media outlets' editorial garden so they will bear fruit -- in the form of articles/show placements -- continuously over the next several weeks and months. Like the plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets. Given the right tending, the publicity seeds you plant over the next few weeks/months will indeed germinate and you'll reap a wonderful harvest for your business well past the first quarter of next year.

-----


About the Author

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions. http://www.spreadthenewspr.com / todd@spreadthenewspr.com / (785) 842-8909

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
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www.pr.com
 
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Public relations - Wikipedia, the free encyclopedia
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Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
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CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
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A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
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PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
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www.edelman.com
 
LEWIS PR - global public relations
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IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
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PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
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PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
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Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
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