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Informative Articles

A Blueprint for Managing your PR
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1140 including guidelines and resource box. Robert A. Kelly ©...
A Company That Doesn't Need Public Relations?
The real business world needs public relations big time. And they show it each and every day. Really? You mean there are NO perceptions and behaviors peculiar to that company’s outside audiences that would help or hinder it in the pursuit of...
Can Your PR Game Plan be Salvaged?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 860 including guidelines and resource box. Robert A. Kelly ©...
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else – the kind of key stakeholder behavior change that leads directly to achieving their managerial...
Public Relations for New Enterprises
Public Relations is generally an indefinite discipline and somehow quite an underestimate resource. Nowadays all organisations can benefit from good public relations and this is why business owners should be encouraged to take a good look...
 
A Hitchhiker's Guide to the Internet

A Hitchhiker's Guide to the Internet
Tips for working in the global cyberspace
By David Leonhardt

"Where do you work?"

"Planet Earth."

Sound familiar? No? Well, it should. More and more people are working from home on the Internet, and there are two things you should know about your office when you work on the Internet.

First, your office will be very, very small and very, very lonely, as I chronicled in my hermit trilogy.

Second, your office will be very, very big and full of many, many people from every corner of the planet, mostly trying to sell things to each other. That is because when you work from home, Planet Earth is your office and theirs.

For instance, would you believe that a man on the Internet in the Ukraine delivers the local weather forecast in Sydney to Chicago? So much for sticking your head out the window.

I have a client in the UK who sells machine parts through his ball bearings website to every country in the world ... except the UK, of course. Doesn't that make the local hardware store redundant?.

With so many clients crowding into my office, I could use some stress relief tips around now.

Office Politics in the Global Office

My clients live on almost every continent, and the only thing that occasionally gets in the way of seamless communication are time-zone differences. (If Columbus would have minded his own business, we wouldn't face even that challenge!)

What's more, my clients are not always English-speaking, and neither are all of my clients' websites. Can you say netzwerküberwachung und netzwerk überwachung? I do search engine optimization in four languages - English, French, Spanish and German - which tells you something about the global office in which some of my clients sit.

But there is more than just language that makes the global office a tricky workplace to navigate. Aside from the lack of water coolers and


washrooms, most of the world works in metric, but the biggest Internet market works in imperial. So some customers won't know what a mile is, and others won't know what a kilometer is.

And everybody spells funny to someone else. Is it honor or honour? Center or centre? Folks or peeps?

Fortunately for me, I live in Canada. 95% of Canadians live within a stone's throw of the US border. (They are all folks, by the way.) So we officially learn to spell and to count the way the British do (but they are still not peeps). Nevertheless, Americanisms sneak across the border by osmosis, perhaps due to an attack dog budget shortfall at the illegal aliens department.. At least I'll know what a mile is – it's that thing people want to take when I give them an inch.

And what about currency? I make it simple. I use US dollars, because that really is the currency of the Internet. But I also accept Paypal payments, so anybody can input their favorite currency and out pops US dollars on my end. I wish more people would do that. I could use more dollars.

If none of that phases you, consider time zones. Just as a client in Australia is waking up, your client in the United States is going to bed. And how will they reach you when you are not in the office. Services like email to phone conversion can help. So can insomnia.

Nobody twenty years ago would have imagined that you and I could sit at home and type words into a TV screen to make a comfortable living. Welcome to my office – Planet Earth.

Hmm. Right now I am reading The Hitchhiker's Guide to the Galaxy...I wonder if I can work from home on the Internet on any other planets...


About the Author

David Leonhardt is a Canadian seo consultant and a website marketing strategies consultant. Pick up a copy of his SEO book or his media relations and publicity tips book.

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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