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Defining Public Relations
When you mention 'public relations' most people think about certain channels of communication: particularly editorial publicity, sponsorships and 'launch events' for new products.
When you mention 'public relations' most people think about...
Do you want your own fully programmable ERP? - Part 1
Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. Do you want your own fully...
Public Relations: Power Tool For The 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they’re planning to spend on public relations, and the achievement of their organizational objectives. We...
The 10-Step Resume Critique
Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume -- your "paper handshake" -- makes a positive first impression and compels the reader to put your...
The Best Things in Life Are Rarely Things
Have you ever noticed this to be true? The best things in life for me are those things are not things at all. People and experiences make the biggest mark: a wonderful relationship, time with family, or a fantastic vacation that stays in my mind...
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Comparing Corporate and Personal goal attainment programs that have developed over thousands of years with modern day programs.
Comparing Corporate and Personal goal attainment programs that have developed over thousands of years with those of modern day legends such as Covey - “The 7 Habits of Highly Effective People”
By Jason Armstrong, Ph.D. Copyright 2005.
In the 1990s Stephen Covey’s name became famous through the publication of the “The 7 Habits of Highly Effective People”. As many know the “7 habits” are not a group of new concepts but age-old approaches to success represented in a way that can be clearly applied to modern day personal and corporate development. These precepts are taught in a number of ancient development, and achievement arts which have been practiced for thousands of years. Although many of these concepts have been lost and misinterpreted, they exist and can be translated in non-extreme forms, from such arts as: Zen (which is not a religion, but a path for self discovery and growth), the “Art of War” by Sun Tzu (the classic text on strategy which is often regarded as the most definitive text on the topic), and the Tao de Ching (the “book of change”).
Profound lessons for leadership, change, victory and non-conflict have arisen from bodies of work such as the “Art of War”, because the learnings came from life and death scenarios. Obviously today’s corporate world does not induce a mechanism for change, and success, anywhere near as strong as these ancient arts as the consequence of failure is far less. This is why groups such as the Samurai, and post-war Corporate Japan, adopted highly refined lessons from Chinese Zen and the “Art of War”. However, modern Asia is very different from its past. Today such cultures as Japan often see an environment which is one of the most materialistic and rapid success oriented cultures around, quite a contrast to its approaches of the past. Today many Western corporate cultures are now embracing past strategies to avoid conflict and gain success.
The strategy text “The Art of War” by Sun Tzu, is often incorrectly viewed as an aggressive approach to victory. However, it is essentially a master text on “Conflict Management” and “Win-Win” scenarios (“Win-Win”, habit 4 of Stephen Covey).
It also discusses partnering in detail (“Synergize”, habit 6 of Stephen Covey), project planning (“begin with the end in mind”, habit 2 of Stephen Covey) and has many direct relationships to goal attainment in corporate and personal development contexts.
Partners, Competition and Internal Efficiency: Managing conflict in a modern organization has an amazing number of ties to the central themes of Zen, the “Art of War” and the book of change (Tao de Ching).They are all about understanding yourself, your organization, your strengths, weaknesses and synergizing with others to achieve positive outcomes. Collectively these things have a direct correlation to an annual company S.W.O.T review (strengths, weaknesses, opportunities and threats). Furthermore, these attributes and approaches mimic an employee’s annual performance review. In Applied Zen workshops we go through approaches to company S.W.O.T. which include: company self analysis, analyzing the competition, and partnering for best case strategic outcomes.
All the above methods (old and new) are about changing base behavior, beliefs and approaches. These are core values, and are far more important than putting band-aids on problems, or approaching things with simply a behavior change. In regard to the ancient philosophies, they of course must be interpreted, and applied, using case studies in a context that matches the modern corporate world – but the lessons are most definitely there!
Continuing to train ones skills and undergo development both in-house and outside your company is essential.
As the ancient samurai saying says: “Continually sharpen the sword or it will go blunt!”
By Jason Armstrong, Ph.D. Copyright 2005.
About the Author
Dr Jason Armstrong has worked at Corporate CEO levels in Japan, the USA and Australia. He has studied Sun Tzu's Art of War for 20+yrs. He was educated to Ph.D. level in the USA and his career has spanned the biotech and software industries. Companies he has worked for include multinationals like AMGEN, Mitsubishi Pharmaceutical, Zymark (Caliper), and CM Capital - a Venture Capital firm. www.AppliedZen.com
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PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
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PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
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PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
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Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
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Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
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The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
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CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
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Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
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PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
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Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
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LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
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IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
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Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
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Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
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PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
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O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
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PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
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Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
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