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Eight Simple Ways To Use Promotional Products Online
With the increased competition on the Internet, it can be difficult to differentiate your company from your competition. One thing Internet marketers are failing to utilize correctly is promotional products. Promotional products are every day...
How To Ruin Good Customer Relations...In Two Easy Steps.
This article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact. Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send...
How to Turn Your Customers Into Evangelists
When we talk about customer loyalty, it usually means the customer being loyal to the company. That should be a great result to aim for, but it isn't the beginning of the story. Real customer loyalty comes from you being loyal to your customers. ...
Narcissism in the Boardroom
The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders - not to mention other stakeholders. Psychologists have often remote-diagnosed them as "malignant,...
Survival of the Fittest--Building Your Business
With all the other businesses out there you must find a way to market your business uniquely (a “niche”) causing it to stand out from among the rest. Be prepared to work at building your business. You must build relationships with your customers...
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Defining Public Relations
When you mention 'public relations' most people think about certain channels of communication: particularly editorial publicity, sponsorships and 'launch events' for new products.
When you mention 'public relations' most people think about certain channels of communication: particularly editorial publicity, sponsorships and 'launch events' for new products. This is not surprising, as this is the way many PR firms think and act as well.
However, this is not the best way of thinking about PR.
Take a look at the definition by the Institute of Public Relations:
"Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics."
Public relations is not limited to certain media, and it is not focused on promoting products.
Public relations can and should use any media, including TV and print advertising, to establish and maintain goodwill and mutual understanding between an organization and its publics."
It
is important to think about PR in this way, because for many consumers it is becoming increasingly important to know about the company behind the products. People have growing ethical, social and environmental concerns and they want to be reassured that the companies they are doing business with share their values and concerns.
Many companies are not addressing these issues effectively and they are losing competitive advantage, because their thinking about public relations is limited to editorial publicity. Don't fall into this trap. Ask yourself:
Do I understand my customer's ethical, social and environmental concerns, and how they impact on my category?
Am I making good use of public relations, as a tool for maintaining goodwill and mutual understanding, using any and all media?
About the Author
BuildingBrands offers practical marketing 'know how' for business owners and managers. Whether you are a one-man start-up, or already running a medium-sized company, BuildingBrands can help you unlock your potential.
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PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
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PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
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PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
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Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
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Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
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The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
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CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
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Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
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PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
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Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
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LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
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IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
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Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
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Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
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PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
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O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
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PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
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Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
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