|
|
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.
...
Manufacturing Sector Public Speaker TR Cutler is Ranked #1
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler ( www.trcutlerinc.com ) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the...
Personal Training: 6 Secrets of Award Winning Customer Service
Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know that customer service was going to be part of your...
Public Relations: The Fundamental Premise
Public relation’s obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want to pursue them without the support of a first-class public relations effort. True,...
Turn your Business’ New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key...
|
|
|
|
|
|
|
|
How Any Small Business Can Boost Profits Online - Even When ALL Your Customers Are Local
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, "Well, I just think we need one. Most businesses have them now."
But realistically, if you operate a local dry cleaner, restaurant, pet shop, hair salon, lawn service insurance agency, dental or law office, why should you have your own website when all your customers/clients are from the community?
There's only one reason. TO INCREASE SALES!
If that's not your goal, then don't waste your time, or your money, getting a website for your business. Period.
So how does your business make money on the global information highway when you only have local customers? Here are five easy, fool-proof strategies that will help make it happen.
Strategy #1: Get your own domain.
Just like your retail space or business office, you need to have your own "cyber real estate" to do business online. So you must own your own domain. Register the name of your business or come as close as you can if the exact name is already taken. Either way, make sure the domain name is simple, fairly short (2 or 3 words), and easy to remember. With your own domain, you can edit content and keep your site up to date, developing it from empty "land" to your own client-centered "branch location."
Strategy #2: Use professional web design assistance.
Do you feel comfortable doing what's necessary to produce a superior, professional, eye-catching website design? I didn't think so! Then why would you even consider designing your own website? And worse yet, you can't trust your web design to the lady down the street, to a college kid, or to your brother-in-law! Professional design is a necessity if you want to profit online, so don't skimp.
Strategy #3: Grow your email list to EXPLODE sales!
What if you could reach every customer or prospect you get with the touch of a button and for a minimal cost? You can. Your website must have a listserver to make consistent sales. With a listserver, you can build a huge list of email addresses for people interested in your products and
services and send unlimited non-spam messages to them.
The faster your list grows, the more people you'll have getting your messages and responding to your offers with REAL sales. So do WHATEVER you can to capture a prospect's email address - at the checkout counter, over the telephone, through all your printed materials, anywhere and everywhere you can.
Strategy #4: Market to your list(s) early and often!
Businesses that are making money online are doing so because they are 1) building their email list(s) and 2) using their listserver to deliver regular messages to it.
These messages can be: * a company newsletter * updates on your products and services * helpful hints and case studies, so that customers get more value from what they buy * contests, special event announcements, promotions, etc. * specials, sales, offers, discount coupons, etc.
Strategy #5: Automate your follow-up with prospects.
You make money in business with follow-up, by getting in touch with your prospects again and again and again, until they buy. The Sales Manager software enables you to do just that, by giving you the technology you need to send up to 25 automated, personalized follow-up messages within a 90-day period. Now, automatically, you will have a follow-up system working for you 24 hours a day, 365 days a year, contacting the prospects you otherwise would have neglected and lost.
BONUS Strategy: Send automated reminders for meetings and appointments, and to renew sales.
Include reminder service software with your website if it fits your business. You can easily send automated email reminders for appointments in a professional practice, when you have meetings with prospects, or when you sell products that are reordered over and over. These reminders enhance your credibility with your prospects and clientele.
About the Author
Jerry Buchs is a marketing and public relations consultant for businesses and organizations of all sizes. For a free consultation to help you profit online, call Jerry now at 440 985-2813 (ET) or mailto:webmaster@makemoremoneynow.com?subject=SmallBiz_Help
|
|
|
|
|
PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
  |
PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
  |
PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
  |
Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
  |
Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
  |
The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
  |
CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
  |
Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
  |
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
  |
PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
  |
Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
  |
LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
  |
IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
  |
Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
  |
Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
  |
O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
  |
Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
  |
Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
  |
|