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Could You Be Setting Your Business Plan Up For Failure?
COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR FAILURE? "It's unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy." David E. Gumpert, author of "Burn Your Business Plan", tells the...
How to get your business from the kitchen table to the boardroom
Challenging Tips for Explosive Growth in Any Business or How to Get Your Business From The Kitchen Table to The Boardroom. Fact: This article will not of benefit to everyone. This article is ‘Highly targeted’. It is directed specifically to those...
How to Take Advantage of Public Relations
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 760 including guidelines and resource box. Robert A....
Ten Ways to be a Better at Motivating Your Employees
Motivation is different things to different people. It does not need to be a 'thing' that you do. And if you see it as a culture rather than, 'We're doing Motivation today', it becomes a whole lot easier. Yet there is a place for those external...
The Demise of the Mittelstand
According to a survey of German executives by the influential Ifo think tank, German business confidence rose in January for the first time in eight months - albeit imperceptibly, from 87.3 to 87.4. A poll conducted by ZEW, another brain trust,...
 
How Becoming an Expert Can Boost Your Success

As a home-based business owner, part of your focus is always on securing new customers. While it is true that your repeat clients are the backbone of your success, you need to add to those returning numbers if you want your business to grow. One of the best ways to make that happen is to sell yourself as an expert. When potential buyers see you as a knowledgeable professional whose opinions and guidance truly matter, they are more likely to hand over their hard-earned money. Below you will find a few ways that you can use to promote yourself as an expert.

Display Your Credentials

Credentials are anything which you've accomplished which reflects positively on your line of work. For example, a teacher's credentials might include his or her completed education and years of employment as an educator while a writer's might also list his or her publishing credits. Whether you have a Master's degree or a GED, you have credentials worth promoting to potential clients, such as your years in the industry, number of satisfied customers, awards you've received, and more. If you're a member of an organization, a former military person, or an experienced entrepreneur, you can use these facts to sell yourself as an expert.

Once you have established your credentials, display them everywhere. On your web sites, business cards, brochures, and advertisements your credentials will help boost their marketing effectiveness and will ensure you an influx of new business.

Write a Book

Have you ever noticed that on television anyone who writes a book becomes an instant expert? It's true. Once someone is published, he or she becomes a knowledgeable source of information on that topic and what works for them will also work for you.

Now you might be thinking: I don't have the writing skills to publish a book on the time to find a publisher for any manuscript. Thankfully the Internet allows you to get around those concerns. For one, you don't have to write your book to receive the benefits of authorship. You can hire a ghostwriter using any of the online freelance marketplaces, such as Elance.com, to turn your ideas into powerful prose. You can also forgo traditional publishing methods and instead create an Ebook or submit your book to an online publishing house, such as iUniverse.com. Either of these methods will help you effectively establish yourself as an expert.

Broadcast Your Success

People are naturally drawn


to winners. They will almost always choose to do business with successful companies instead of those seeing only mediocre results. How else could one explain the popularity of Wal-Mart and McDonald's? But how do potential customers find out about your success unless you tell them?

One of the best ways to broadcast your success is by creating and distributing press releases. Many small business owners mistakenly believe they need an entire public relations department in order to send out press releases, but the truth is they are easy for anyone to write and deliver to potential customers.

To create a press release, you need to follow only this simple formula:

Paragraph 1 – Establish the relevance of your news by explaining why people should care. For example, you may want to mention the need your product fulfills.

Paragraph 2 – Discuss your news or success. You need to go into details about what you've accomplished so that readers can see concrete evidence of your success.

Paragraph 3 – Give background information on your company or yourself. This paragraph will tell readers more about the company and what you do. It also gives you a chance to stress your credentials.

Paragraph 4 – Wrap up with contact details. The last thing you want to leave your potential customers with is a phone number, email address, or web site address which they can use to reach you and learn more.

After you've written your press release, you can distribute them directly to the individuals on your client list – all those people who have expressed some interest in becoming a customer of yours – via email and post them on your web site so they are easily accessible. You can also try mailing them to local newspapers or magazines to try to motivate their interest as well.

As you can see there are numerous ways for you to sell yourself as a knowledgeable expert in your field. Once you begin using them, you will quickly discover that your potential customers view you as more trustworthy, reputable, and reliable which translates into more sales and higher profits for you. It may take some work to convince the public of your expertise, but in the long run the payoff is worth it. Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
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PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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