|
|
A JOB WELL DONE. Ten Ways To Recognize & Reward Hardworking Staff
A JOB WELL DONE Ten Ways To Recognize And Reward Hardworking Staff Employees who leave one job in favor of another rarely leave for money reasons. One reason employees leave is they don?t feel appreciated or recognized for their contributions. Here...
Can Small PR Firms Deliver Huge Results?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1040 including guidelines and resource box. Robert A. Kelly ©...
Hunters and Gatherers - Are You Serving Both Their Needs?
The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone who is serving the general population.
This research shows that consumers shop establishments based on...
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these...
Thomas R. Cutler in High Demand as Manufacturing Public Speaker
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler ( www.trcutlerinc.com ) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the...
|
|
|
|
|
|
|
|
Key Elements And Importance Of A Well Defined Privacy Policy
Way back in the early 1990's, before spam was even an issue, the degree of subscriber privacy was not a question. With the new CAN-SPAM law seriously threatening email marketing it is crucial now more than ever to make subscribers, both new and old, well aware of your dedication as a publisher to abide by their wishes.
Federal Law now makes it a felony to engage in email marketing activities that we have all known are simply unethical, making attention to detail in your spam policy highly important. The new law is rather controversial and poses many problems believed to actually increase spam. However, clearly defining your intentions and willingness to fight against spammers, as well as promising never to spam anyone builds trust and credibility. What's even better is that it lends support and legitimacy to email marketing in the fight against the new laws.
So, what guidelines should be followed? Although this seems upfront like a no-brainer, it is the specific wording that can be tricky.
(1) Stay away from what I call "lawyer talk". What's the point if a potential subscriber has to go to the library to figure out what you promise to do. Tell them your intentions in simple sentences. There is no need to use fancy wording.
(2) Explicitly state that you strictly prohibit spam. You must spell out your stance for your subscribers. There is no room for interpretation here.
(3) Promise to them that you will never spam. Seems silly to say this but remember the point here: credibility, trust, and protection.
(4) State the details regarding your publication as to how many mailings they should expect. Keep in mind the average person's memory span. Subscribers don't really like surprise mailings.
(5) Do you offer advertising to third parties in your publication? If so you must
inform your subscribers. They are agreeing to receive mail from you. Make sure they understand that subscribing also means possible third party advertisements.
I personally prefer to itemize my intentions and devotion to not spamming. Each primary point is then laid out.
Its important to keep in mind that you are building a business relationship with your subscribers. You must explain to them at sign up how your publication is dispersed. How many times per week should they expect to receive email from you? Do you anticipate this changing in the near future? Will they be getting third party advertisements?
As a final remark, your spam policy is also protection for you. People may forget what you have told them at sign up and report you all of a sudden as a spammer. I recommend putting up your spam policy, with a check box such that they must read in it order to process their subscription. In the advent that you are accused of any form of spam, your policy is testament to your intentions. If you have strictly followed the key elements laid out for your subscribers you should then have nothing to worry about.
For more references on the current law and problems check out:
http://www.spamlaws.com/federal/108s877.html http://www.cnn.com/2004/LAW/04/28/internet.spam.ap/ http://www.spamhaus.org/news.lasso?article=150
About the Author
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Home Business Resources and Tips site. He can be reached at mailto:comp@e-kinetic.com .
|
|
|
|
|
PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
  |
PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
  |
PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
  |
Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
  |
Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
  |
The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
  |
CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
  |
Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
  |
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
  |
PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
  |
Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
  |
LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
  |
IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
  |
Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
  |
Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
  |
O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
  |
Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
  |
Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
  |
|