|
|
|
Earn 72% Monthly Income On E-gold Deposits! Stable Income!
Stop wasting your life working for nothing or very little! Invest a small amount in e-gold. Deposit and let the professional investors at Foreign Fund make it happen for you. Here is a stable starter investment account! The admin at Foreign fund...
Non-Profits Need New Strategies to Weather Budget Crisis
Non-profits everywhere are facing very difficult times as government funding is dwindling and public need for services is increasing. Sitting at my local county budget hearing on recently, it was quite obvious that many organizations are in panic...
PR Still a Mystery to Some
Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.
The casual observer is left with a confusion of tactical, application-oriented...
Small Business Q & A: How To Handle The Occasional Oop-See!
Q: My company is really in hot water with one of our best customers. I can't reveal exactly what happened, but suffice it to say that we really dropped the ball and the customer is furious. I'm not even sure we can save the account. What's the best...
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s key outside audiences with the greatest behavior impacts on the organization,...
|
|
| |
|
|
|
|
|
|
Let Public Relations Do The Job It's Meant To Do
Here’s one view of the job its meant to do.
Public relations is firmly rooted in both the principle
and reality that people act on their perception of the facts,
and that something can be done about those underlying
perceptions. When public relations activity successfully
creates, changes or reinforces that opinion by reaching,
persuading and moving-to-action those people whose behaviors
affect the organization, the public relations effort is a
success. In the end, a sound public relations strategy
combined with effective tactics leads directly to the bottom
line – perceptions altered, behaviors modified, client/employer
satisfied.
But not everybody believes that’s the job public relations
is meant to do. Here, in hopes of getting closer to the truth,
are a few “contrasting opinions,” and a reaction to each.
“PR is all about image.” This would ring truer if it aimed
that image directly at affecting individual perception
leading to predictable behavior modification. And all as
planned at the beginning of the public relations program.
“PR creates mutual understanding?” Yes, but why not
take that phrase to its logical conclusion and add “leading to
modifying the perception and thus the behavior of key
audiences as planned before the effort got under way.”
“PR is doing good and getting credit for it.” But most
effective when that credit is expressed through altered
perceptions and modified behaviors of key audiences.
“PR is the management of communications between an
organization and its publics.” And, as above, so much more
effective when those communications are positioned to reach
and alter individual perception and behaviors.
“PR is the science of cultivating a presence in the community.”
As long as that presence impacts groups of people important
to the organization and results in altering their perceptions and
modifying their behaviors, as planned at the outset.
“PR is talking to the media on behalf of a client.” An
important means to an even more important end –
communicating, as planned, with target audiences in order to alter their perception and
modify their behaviors.
“PR is the art and science of helping clients or employers
communicate more effectively and persuasively with audiences
that impact them.” Good, as far as it goes. But, it would be
better if it said “the science of helping clients or employers
achieve the behavior modification they REALLY want,” rather
than stopping at the interim communications step.
And finally, “PR is the ability to influence public opinion.”
Which displays a trait common to most of these pronouncements
– it stops short of a clear description of what people who
are paying for public relations really want.
Employers and clients are not primarily interested in our
ability to schmooze with the media, communicate or paint
images. Nor are they especially fascinated with our efforts
to identify target audiences, set public relations goals and
strategies, write persuasive messages, select communications
tactics, et al.
What they invariably DO want is a change in the behaviors
of certain key audiences which leads directly to the
achievement of their business objectives. Hence, the emphasis
in this article on careful planning for altered key audience
perceptions and modified behaviors.
Which is why quality planning, and the degree of behavioral change it produces, defines success or failure of a public relations program.
Done correctly, when public relations results in modified behaviors among groups of people important to an organization, we’re talking about nothing less than its survival.
end
ABOUT THE AUTHOR
Bob Kelly, public relations consultant, was director of public
relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.;
VP-Public Relations, Olin Corp.; VP-Public Relations, Newport
News Shipbuilding & Drydock Co.; director of communications,
U.S. Department of the Interior, and deputy assistant press
secretary, The White House. mailto:bobkelly@TNI.net
|
|
|
|
|
| PR.com: Directory of Businesses Jobs Press Releases Products ... |
| Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
| www.pr.com |
|
| PR Newswire - news distribution, targeting and monitoring |
| News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
| www.prnewswire.com |
|
| PR Week Magazine |
| News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
| www.prweek.com |
|
| Public relations - Wikipedia, the free encyclopedia |
| Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
| en.wikipedia.org |
|
| Puerto Rico - Wikipedia, the free encyclopedia |
| Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
| en.wikipedia.org |
|
| The Public Relations Society of America (PRSA) |
| Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
| www.prsa.org |
|
| CIA - The World Factbook -- Puerto Rico |
| Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
| https: |
|
| Center for Media and Democracy - Publishers of PR Watch |
| A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
| www.prwatch.org |
|
| Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
| Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
| www.gotopuertorico.com |
|
| PR: See what people are saying right now on Technorati |
| See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
| www.technorati.com |
|
| Edelman |
| Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
| www.edelman.com |
|
| LEWIS PR - global public relations |
| LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
| www.lewispr.com |
|
| IANA | .pr - Puerto Rico |
| University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
| www.iana.org |
|
| Online Public Relations Home Page |
| Free online resource for public relations professionals. |
| www.online-pr.com |
|
| Chartered Institute of Public Relations, CIPR, the professional ... |
| The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
| www.ipr.org.uk |
|
| PR News Online — Trusted Source for Public Relations News, PR ... |
| The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
| www.prnewsonline.com |
|
| O'Dwyer's Public Relations News - odwyerpr.com |
| Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
| www.odwyerpr.com |
|
| PR News Online — Trusted Source for Public Relations News, PR ... |
| E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
| www.prandmarketing.com |
|
| Linux PR: |
| Comprehensive Press Release and Public Relations resource for the Linux community. |
| www.linuxpr.com |
|
| Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
| Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
| escape.topuertorico.com |
|
|