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Informative Articles

PR That Entrepreneurs Often Overlook
If that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise. PR that uses a...
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Quality Care Options announces a revolutionary employee benefit that enables employers to be more competitive while saving expenses associated with caring for an employee’s elderly parent. Quality Care Options (QCO) is the first and only...
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and...
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder...
Things will never be the same again.........
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Manufacturing Public Relations Checklist key to TR Cutler Presentation

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.

I.    New or Updated Product Information
II.    New Customer Information
III.    New Strategic Alliances/Partnership Information
a.    Software Vendors (ERP, CRM, SCM)
b.    Professional Services (Law Firms, CPA’s, PR firms)
c.    Co-op Bundling Sales Program
IV.    New Facility or Manufacturing Operation
V.    Company Data Announcements
a.    Sales Data (Increased sales)
b.    Growth Announcements (by employees, sq.


ft., revenue)
c.    Marketshare Announcements
VI.    Industry Sector News
a.    Competitive Analysis
b.    Comparison within the sector
c.    Leadership Position within the sector
VII.    Local/Regional News
a.    Jobs/Local Economic Impact
b.    Community Service/Goodwill
c.    Sponsorships/Participation
VIII.    Events, tradeshows, conferences, awards
IX.    Association/Organization Memberships
a.    Manufacturing Association
b.    Industrial Sector Association partnership
c.    Other key Organizations/Association
d.    Political Affiliation
X.    Cross-Reference Media
a.    Radio
b.    Television
c.    Photo Opportunity

Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.

TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide


 

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Free online resource for public relations professionals.
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Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
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E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
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Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
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