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Informative Articles

Building a better Brick-and-Mortar with the Billion-dollar Web
More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That's billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase...
ClickBank Link Theft: Is It Really That Bad?
If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you’ve almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue that it is...
Industrial Connection Associate Editor TR Cutler Adds Strategic Alliance Partner Focus Marketing
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense...
Managers, Start Your PR
There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for -- the really important external audience behaviors I need to achieve...
TR Cutler and Peggy Smedley to Address PRONTO North America Users Conference
Peggy Smedley is the editor of Start Magazine and will be addressing the first annual PRONTO North America Users Conference on Thursday, May 5th. Smedley was recently profiled in the Wall Street Journal and authored Mending Manufacturing, How...
 
Public Relations 101: Getting Your Message Out

Perhaps you'd like to promote your organization's event. Maybe you're trying to publicize your cause. Or maybe you're trying to get media attention for yourself or your product. Sometimes it's difficult to have your voice heard amidst the cacophony of competing messages.



The mainstream media often refers to today's information overload. After all, people get their information from more sources than ever before. There's broadcast news, cable news, newspapers, magazines, radio, online publications, bloggers, discussion boards, RSS streams, and more. It seems, however, that people aren't overwhelmed with information; they're simply customizing the way they receive information. As for the mainstream media's hype about overload, it may very well just be a case of sour grapes. When people turn to other sources for news and information, the market share of the mainstream media decreases.



When you're trying to get your message out to the masses, follow the lead of public relations professionals. Their approach to promotion is to use multiple channels, both in traditional media and in new media. By blanketing as many channels as possible, your efforts at public relations and promotion are bound to be successful.



When you want to get the word out, you first need to define your audience. Who is it that you're trying to reach? If you're trying to market your message to 18-34 year olds, you don't want to waste your time with media that draws an older crowd.



Once you define your audience, you need to craft your message. Indeed, if you are using multiple channels or trying to reach more


than one audience, you may have to craft several messages. For each, it's important to try and see the world through the eyes of your intended audience, and the design a message that they will find appealing.



When you know your audience and have your message, it's time to distribute that message. Although that can seem like an obstacle for an amateur, there are actually many venues through which you can do public relations and promotion. There are even online marketing opportunities that allow you to post free press releases and offer free public relations services.



One such service is pr-inside.com. It's a free public relations service that helps you in promotion - whether you're promoting your online business, your organization, or yourself. You simply register and submit your free press releases. It takes about five minutes, after which the pr-inside.com team reviews your text and adds it to their public relations website.



There's no need to be intimidated by the competition from big public relations firms or the savvy mainstream media. With some forethought and a targeted message, you can publicize your message effectively using free online marketing tools.



About the author:

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Visit this Business and Entrepreneurs Website and Majon's Business and Entrepreneurs directory.

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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