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Get PR Off the Bench
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 895 including guidelines and resource box. Robert A. Kelly ©...
Growing Your Meetings In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.
Here is my list of "The Seven Most Important Things You can do Online":
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Managers: Yes, You DO Need Public Relations!
Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.
And they must help persuade those external...
Sweat the Small Stuff for Great Customer Service
Undoubtedly you’ve heard about the popular book series that started with Don’t Sweat the Small Stuff, followed by Don’t Sweat the Small Stuff at Work, …in Love, …with Your Family, etc. While these books relay a message containing a great deal of...
Things will never be the same again.........
I have some important news to share with you. Every once in a blue moon, something comes along that changes the world forever. February 9th, 2004 was one of those days... It's the day my friend, Stone Evans, sent an announcement to his...
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Public Relations: Time To Fix It!
Is it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.
Ask a CEO. Many will tell you “I want end-game behaviors that convince me I’m getting my public relations money’s worth.” Which is exactly why I wrote Get Your Public Relations Money’s Worth: 66 Ways to be Sure Your PR Program achieves Your Organization’s Objectives.
The new 25-page publication was prepared for business, association, non-profit and public entity managements seeking a direct connection between the money they’re spending on public relations and the achievement of their objectives. It will help them finally to see beyond tactics and insist on the end-game perception and behavior changes they paid for up front.
Our CEOs almost always want us to modify somebody's behavior, but too often we focus almost exclusively on the communications tactics we
HOPE will reach the target audience. Now, we must actively track how well our tactics are altering the perception of our target audience, then monitor the degree to which audience behaviors have moved in our direction.
Thus, the secret to powering up public relations in the years ahead will lie not in selecting tactics or strategies, but in monitoring how well the employer/client's key audience behaviors track the behavior modification goals set at the beginning of the program.
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About the Author
Bob Kelly, public relations counselor, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.; VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net
Visit: http://www.prcommentary.com
Speaking: http://www.ExpertsWhoSpeak.org/kelly.html
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| Public relations - Wikipedia, the free encyclopedia |
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| Online Public Relations Home Page |
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| Chartered Institute of Public Relations, CIPR, the professional ... |
| The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
| www.ipr.org.uk |
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| PR News Online — Trusted Source for Public Relations News, PR ... |
| The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
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| O'Dwyer's Public Relations News - odwyerpr.com |
| Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
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| PR News Online — Trusted Source for Public Relations News, PR ... |
| E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
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| Linux PR: |
| Comprehensive Press Release and Public Relations resource for the Linux community. |
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| Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
| Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
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