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Informative Articles

A gadfly on a dinosaur's butt , or the hood-winking of the American investor.
A gadfly on a dinosaurs butt, or the hood-winking of the American stock investor. Have you ever noticed how some words in the English language are so perfectly named for what they describe? And how some words seem to be, I guess you could say,...
How to Increase Sales with Automation Improvements
How popular is online shopping? And is there room for improvement? Let’s check out some pros and cons of automated shopping and see. Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of...
How to Look After Your People So They Look After Your Business
Imagine being supported in your business by a team that were reliable, competent, communicated effectively with clients and colleagues, had heaps of initiative and a great attitude. No, this is not a pipe dream. It can happen for you. However it...
PR Failure Defined
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 745 including guidelines and resource box. Robert A. Kelly ©...
Ten Tips to a Job Winning Interview
These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it! 1. Investigate the company's culture, markets, and finances. But resist the temptation to show off what you've researched: "I...
 
Public Relations: Time To Fix It!

Is it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.

Ask a CEO. Many will tell you “I want end-game behaviors that convince me I’m getting my public relations money’s worth.” Which is exactly why I wrote Get Your Public Relations Money’s Worth: 66 Ways to be Sure Your PR Program achieves Your Organization’s Objectives.

The new 25-page publication was prepared for business, association, non-profit and public entity managements seeking a direct connection between the money they’re spending on public relations and the achievement of their objectives. It will help them finally to see beyond tactics and insist on the end-game perception and behavior changes they paid for up front.

Our CEOs almost always want us to modify somebody's behavior, but too often we focus almost exclusively on the communications tactics we


HOPE will reach the target audience. Now, we must actively track how well our tactics are altering the perception of our target audience, then monitor the degree to which audience behaviors have moved in our direction.

Thus, the secret to powering up public relations in the years ahead will lie not in selecting tactics or strategies, but in monitoring how well the employer/client's key audience behaviors track the behavior modification goals set at the beginning of the program.

end


About the Author

Bob Kelly, public relations counselor, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.; VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net
Visit: http://www.prcommentary.com
Speaking: http://www.ExpertsWhoSpeak.org/kelly.html

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
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News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
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PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
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Public relations - Wikipedia, the free encyclopedia
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Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
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A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
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PR: See what people are saying right now on Technorati
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Edelman
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Online Public Relations Home Page
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Linux PR:
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
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