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Defining Public Relations
When you mention 'public relations' most people think about certain channels of communication: particularly editorial publicity, sponsorships and 'launch events' for new products. When you mention 'public relations' most people think about...
How to Really Benefit from Associations (Part 3 of 3-Part Series)
This is Part III in a 3-part series. For your convenience, the entire series is online here: · Part I: “How to Develop Industry Contacts” http://movingaheadcommunications.com/associations1.html · Part II: “Tips For Improved Networking in...
Online Marketer On A Mission
How to avoid common online marketing mistakes David Moceri is on a mission. The 28 year old online marketing entrepreneur is determined to avoid the common mistakes made with promoting online business by combining innovative, proven cutting edge...
THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...
The Magic And Mystery Of Teams
Discover The Coach Within You One of the three basic roles of leadership is the coach or mentor. The best boss is often the best coach. (See: http://tlc-leadership.com/the_three_faces_of_leadership) In sports the coach is very conscious of his role...
 
PubliCity Outside Your City: Outsourcing For More Affordable PR Services

We all know that the Internet has taken away geographic boundaries in the
business world. The accessibility and expansiveness of the Internet allows
the entrepreneur/business owner anywhere in North America to search outside
his local yellow pages for the best and most affordable services available.
This is especially true when it comes to finding PR/publicity services for
your business. What it boils down to
is . the Inter'net can mean a 'net savings in your publicity budget.

A few months back, I got an email from a California client who discovered
that the local part-time freelance publicity specialist he had hired was
charging three times the amount I charge and providing half the services I
offered. Because of that, the client hired me to work with the freelancer in
heading up this nationwide campaign launch. The freelancer told me that
because of West coast cost of living/overhead, he was forced to charge the
higher fees -- surprisingly, he was one of the cheapest publicity pros in
that area! I have heard stories like this time and time again from clients
who hit the 'net in search of a cheaper alternative to PR services listed in
their local directory.

That fact was drilled home to me even more when I recently took a detailed
look at my portfolio of clients. I was surprised to learn that over the last
few years more than 40% of my clients for my Midwest-based PR business have
come from the West coast, another 25% from the East coast and 10% from
Canada. A quick e-mail polling of clients revealed the same story over and
over. They simply found it hard to locate professional, affordable PR
services in their area, so they turned to the Internet to find it.

Frankly, for publicity campaigns restricted to your city/region, I recommend
going with a local PR specialist/firm. They typically know the local media
market best and have solid media contacts there. But for a national or
industry rade specific publicity campaign for your product/business,
explore the possibility of hiring a PR individual or team outside your
geographic area -- especially if your product has nationwide appeal. One
client remarked that he liked how our campaign brought a Midwest feel to his
East coast-based business and helped him open up potential new business
avenues. Another client said he looked to outsource to a small to mid-sized
city PR business because, as he put it, "No matter the size of the office,
West coast PR firms seemed very plastic and glitzy, while the East coast
firms seemed to be too


hectic, almost frantic." That may indeed be a huge
generalization on his part, because I'm certain there are wonderfully
professional PR businesses in almost every city.

Be advised -- mechanically, most PR agencies do basically the same thing.
Sure each firm/office/freelancer has their strong points. The major
difference lies with the respective creativity, ingenuity and
professionalism of the PR individual or staff.
Don't take this to mean that "cheaper is better" - there is certainly
something to be said for the phrase "you get what you pay for". Just don't
pay three, four or even ten times as much to get you the same amount of
quality. Look for a firm that can give you an entire campaign from start to
finish -- release/kit, media market research, media contacts, large-scale
media distribution, media tracking/clipping -- not just a $100 - $500
release distribution.

Take to the 'net and see what you can find. Above all, ask for references,
writing samples, publicity placement history -- where they have generated
publicity for past clients. Make sure they are technologically advanced
enough to get timely, high-quality publicity information to media outlets
all over the nation that benefits your business. Look for a PR service with
a broad range of media contacts in multiple formats (print, broadcast &
Internet) and strong media tracking capabilities. Some PR pros promise to
pitch your campaign to hundreds of magazines and newspapers when your
strongest media market may be in radio/TV shows & newscasts -- or vice
versa.

I am not reinventing the PR wheel here, I am simply saying that when it
comes to generating publicity for your business/website/venture/invention,
the best match for you may not be in the big glass building in your city's
downtown. Big firms in big cities most often mean big fees and not
necessarily big quality.

Bottom line -- the Internet is giving entrepreneurs of all types the
opportunity to afford publicity -- publicity from outside your city.

Todd F. Brabender
Spread The News Public Relations
Generating publicity/media exposure for innovative businesses, products,
inventions & experts.
http://www.SpreadTheNewsPR.com
info@SpreadTheNewsPR.com


About the Author

Todd Brabender is the President of
Spread The News Public Relations, Inc. His business specializes in generating publicity/media exposure for innovative businesses, products,
inventions & experts.
http://www.SpreadTheNewsPR.com
info@SpreadTheNewsPR.com

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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