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Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN...
Do You Have an Exclusive Market Segment?
You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
In your own best interests, here’s what you’d better be doing about...
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that’s where public relations results can wind up.
You know,...
Public Relations' Grand Illusion
“Public Relations is really all about communications
tactics and publicity.” Sorry, no. Whether you are a
business, non-profit, government agency or
association manager, PR actually is all about a high-
impact action plan which does...
Why Americans Find Predatory Lending Offensive
"Menis - the author translates as "indignant rage" - It is the kind of rage arising from social betrayal that impairs a person's dignity through violation of "what's right." (p21), Achilles In Viet Nam - Combat Trauma and the Undoing of Character,...
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Publicity With an Online Press Release
Every business owner knows the value of publicity. Yet, some
business owners hesitate to market their company through a press
release. Instead, they rely on 'word-of-mouth'. But if your
market is in the virtual marketplace, word-of-mouth doesn't work
as effectively.
Perhaps, most online business owners don't know where to begin
in publicizing their product or service and this is why they
dither in utilizing press releases. The press release is the
optimum method to luring potential business prospects. Used
correctly, a press release would target an audience world-wide.
Journalists often seek out unique products and services for
topics of interest, and writing a comprehensive press release
could be just the 'ticket' your business needs.
Where does one begin?
Start by understanding the 5 basic rules in writing a press
release. With this brief outline of steps, you'll have a good
understanding of how to begin the process.
1. Solid beginning: Express the 'point' of interest in a FIRM
TITLE and HEADER. The remaining content of the press release
will depict the detailed information.
2. Placement: Repeat the name of your product or service
throughout the press release. Use the full name and not initials.
3. Target audience: Draft the content to target your market's
interest. The material must reveal a benefit to using your
product or service. Why should someone want to purchase from
you? Use real-time
facts to get the point across.
4. Language: Write in a conversational manner with an active
voice. Avoid using fluffy words to make you sound superior or
educated. Fewer words are better: too long of a press release
will become distractive.
5. Company info: Include a brief bio line of the company,
products, services, and customer satisfaction. If you do decide
to use a testimonial in your press release, you should request
written permission to list that person/company name in your
press release.
These five steps are merely a starting point. To be effective,
you should post a press release in online communities and
bulletin boards. Keywords are also very important when writing
Internet press releases, but not as important as the content.
Remember, search engines like Google review the content for
authenticity and quality.
Most small business owners and entrepreneurs don't have the time
to invest in creating quality material so they contract a
freelance writer who specializes in Public Relations.
Copyrights belong to Hess Copywriting. If you would like to
publish this article, please email hcopywriting@comcast.net for
permission.
About the author:
Diane M. Hess is the owner of Hess Copywriting (subsidiary of
Hess Business Professionals & Associates)
http://www.hbpassociates.biz. She specializes in freelance
business writing, business management & development, and online
teaching.
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PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
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PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
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PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
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Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
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Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
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The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
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CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
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Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
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PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
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Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
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LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
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IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
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Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
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Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
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PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
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O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
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PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
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Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
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