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Publicity: Utilizing a Press Release Effectively
Publicity is valuable to the livelihood of a business. Yet, some business owners hesitate to market their company through a press release. Instead, they rely on 'word-of-mouth'. But if your market is in the virtual marketplace, word-of-mouth...
Recessions Don't Last Forever!
Recessions Don’t Last Forever! It could, but what if it doesn’t? Will you be prepared? Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business? Because, once the...
Small Business Q & A: How To Handle The Occasional Oop-See!
Q: My company is really in hot water with one of our best customers. I can't reveal exactly what happened, but suffice it to say that we really dropped the ball and the customer is furious. I'm not even sure we can save the account. What's the best...
The Employee Publication: The Great Communicator
THE EMPLOYEE PUBLICATION: THE GREAT COMMUNICATOR Five Tips for Creating a Successful Newsletter From the Experts at Drizen-Dohs Corporate Communications Communication is more essential than ever in today’s culture. From the global village to the...
TR Cutler Marks 1 Year Anniversary of ETO Spokesperson
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many...
 
Raising Money for Your Company

Raising Money for Your Company
By William Cate
September 2004
[http://home.earthlink.net/~beowulfinvestments/]
[http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]

It's never been easy to find risk capital for any business venture. Even during the heyday of the DotCom frenzy, only one business plan in two thousand five hundred was funded by venture capitalists. "Angel" investors funded about one business plan in three hundred. Wealthy private investors are called "Angel" investors. Some of these Angel investors are members of Venture Capital Clubs. Often, the road to their money has been giving a presentation of your business plan at the local Venture Capital Club's monthly meeting.

When the DotCom Bubble burst, a few venture capital firms disappeared. Many Angel Investors became extinct. At least fifteen percent of the Venture Capital Clubs no longer exist. There are no longer any National Associations of Venture Capital Clubs. Your chances of finding risk capital from a venture capital firm are less than one in ten thousand. Your chances of raising money from Angels are less than one in one thousand.

If you're spending time and money to raise money for your private business, you're betting on a long shot. The odds are overwhelmingly against you. To even those odds, you must offer potential investors a better risk/reward ratio. The emphasis should be on lower risk of financial loss and not greater reward.

The simplest way to reduce risk and leverage reward is to take your company public. The investors can sell their shares and recover their risk capital. In most public companies the share price outperforms the company's balance sheet. Thus, your investors will earn more from the sale of their shares in your public company than they would make from the sale of their equity in your private company. And, there are far more stock buyers than buyers of equity in private companies.

Costs are one prohibitive factor in taking any company public. If your plan is to do an Initial Public Offering (IPO), your SEC registration costs will average about $1.5 million. Your odds of getting a "No Action" letter from the SEC are about even. It will take over a year to complete the registration process. The underwriter must be paid and usually gets at least eighteen percent of the money raised.

You can buy a public shell trading on the Over-the-Counter Bulletin Board (OTCBB). Assuming you get at least ninety percent control of the issued shares, the cost will be about $1.5 million. NEUP (Net 1 Ueps Technologies Inc.) was a trading OTCBB shell. It recently sold for $52 million and to my knowledge has been the highest priced shell sale on record. Shells aren't cheap.

You can do a


reverse merger with an existing OTCBB shell. The cash costs are usually less than $200,000. However, the shell insiders retain their shares in your company. They will sell their shares into any effort you make to try to create a strong and sustainable share price. In the end, your investor relations costs of a reverse merger shell are a multiple of your costs of simply buying the shell. If you decide upon a shell solution, buy the shell. Never do a reverse merger.

Beowulf Investments [http://home.earthlink.net/~beowulfinvestments/] offers a program that will take your company public for about fifty thousand dollars. It takes a few months and not a year to complete the process. Unfortunately, this merchant bank limits its services to operating, non-U.S. companies seeking to become multinational corporations. They require that the public company use its shares to buy cash-producing assets in the tradition of Cisco Systems. They require that the insiders pool and vault their shares for years. It's anything but a get-rich-quick scheme, but it does offer Private Placement financing for its clients.

If you don't do an IPO, you must raise money through a Private Placement. This means that you must find a venture capital firm, angel investors or a merchant bank willing to risk money in your public company. While being public makes this process easier and surer than seeking funds for a private company, you have less than an even chance of securing a Private Placement for your public company.

If you are seeking risk capital for a startup company or simply don't like the regulatory risks involved in being a public company, you need to write a business plan that limits investor risk. If you are a group of Angel investors and don't want to lose all of your risk capital in a failed venture, you need to require some insurance against business failure. I can help you develop a limited risk, startup speculative investment insurance plan.

Go public, if possible. If impossible, offer insurance against total business failure. In either case, you are more likely to find investors, if you are an entrepreneur. And, if you are an investor, you are less likely to lose all of your risk capital.

To contact the author: Visit the Beowulf Investments website: [http://home.earthlink.net/~beowulfinvestments/] Or, visit the Global Village Investment Club Website:
[http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]


About the Author

He has been the Managing Director of Beowulf Investments [http://home.earthlink.net/~beowulfinvestments/] since 1981 and is the Executive Director of the Global Village Investment Club [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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