|
|
A NEW LOVE STORY.
A Story of Lost Suitors Once upon our time a young carefree American population became consumed by the lust and desire to gain more and more money. An itch slowly turned into an insatiable appetite to attract the opposite sexy sectors. The stock...
How to Create a Great Mentoring Relationship
Everyone who is passionate about being a business owner or moving up needs and wants a mentor. Maybe there is someone you know or you just know of who can help you to take your life to the next level. How can you get that person to happily share...
Indie Artist Management: Economic Realities & Insightful Strategies
Three personal managers of independent artists outline pathways for success in an increasingly competitive marketplace - a Los Angeles Music Network program, reported by Scott G (The G-Man). "An artist's music must be something I love," stated...
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving their managerial objectives.
And...
Raising Money for Your Company
Raising Money for Your Company By William Cate September 2004 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] It's never been easy to find risk capital for any...
|
|
|
|
|
|
|
|
Resume Success Factors--What Exactly is a Resume Anyway?
You know you're good...real good. The problem, though, is that you are struggling to demonstrate just how good you are on paper.
Ah...the resume. If you've ever written one you know what a challenging task it can be.
The Gregg Reference Manual tells us some fundamental facts about resumes:
* The purpose of your resume is to get you an employment meeting. An interview. Your resume will not get you a job.
* Your resume is not a medium for telling prospective employers about your long-term goals and aspirations. It is where you appeal to their hiring motivations by demonstrating what you can do for them, communicating the experience you have acquired and skills you have developed.
With these basic concepts in mind, let's summarize several other elements that your contemporary resume must include:
R = Review of your qualifications E = Essential information only S = Showcase your value U = You are Unique! M = Market yourself E = Effectively gets you noticed
-------------------------------------------- R = Review of your qualifications -------------------------------------------- What skills, education, or experience (paid or unpaid) do you have that make you the ideal candidate for the opportunity, industry, or career you are pursuing? These data bits are the building blocks of any resume. They are absolute musts.
Most self-written resumes do a pretty decent job of listing skills and education, but fail miserably in the Experience section. More on how to address this challenge when we get to the "S" below.
---------------------------------------- E = Essential information only ---------------------------------------- Your resume should not be a voluminous listing of everything you have done, everywhere you have done it, and every club or association you've ever been affiliated with. Chisel your copy down to content that is relevant to your target job/career path.
Suppose you are a marketing professional. Your memberships in the American Marketing Association, the Direct Marketing Association, and the Public Relations Society of America belong on your resume.
Your memberships in the local dog trainers club and the American Dog Owners Associaiton can clearly be left off (unless you are applying for a marketing position with the Humane Society).
------------------------------------ S = Showcase your value ------------------------------------ Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to address the burning
question, "Why should we hire you?" You must identify what specific contributions (that is, verifiable accomplishments) you have made at previous employers. This critical information is proof that you can do the same at your next job.
Showcasing you unique accomplishments is simultaneously simple and complex. It is simple because the best contributions are somehow related to the bottom line (money, profits). The challenge lies in how to reframe what you've done relative to increased profits, reduced costs, or productivity enhancements.
How can your resume show that you've helped previous organizations solve a specific problem, be more competitive, expand business, attract new customers, or retain existing ones?
---------------------------------- U = You are Unique! ---------------------------------- Your resume must be unique in content and in format. The information will be unique because, as mentioned above, you will have pinpointed those accomplishments that will set you apart from other applicants.
Unique formatting means not using those templates that came packaged with your word-processing software! A cookie- cutter resume will not do justice to you or your career. Bookstores are full of excellent resources with samples of compelling resumes to ignite your creativity.
------------------------------------ M = Market yourself ------------------------------------ A superior resume utilizes proven marketing concepts such as headlines (rather than boring objective statements). It stresses the benefits you have to offer (how you can contribute), not just features (what you were responsible for).
Catch the attention of prospective employers on the first page with a powerfully written Profile or Qualifications Summary. Resumes are initially scanned for roughly 15 to 30 seconds. If you've lost the reader's interest at the top of the first page, he/she will not read further. Your resume will go in the "no" pile.
------------------------------------------------ E = Effectively gets you noticed ------------------------------------------------ There is no such thing as a "good" or "bad" resume. There are only "effective" or "ineffective" ones. By weaving the concepts above into your resume, you can increase your odds of getting noticed by those with the authority to recommend you for the next step in the hiring process -- a telephone, teleconference, or in-person interview.
You know you're good...real good. You are now challenged to prove it on your resume.
About the Author
Peter Hill is President of Distinctive Resumes in Honolulu, Hawaii. He is a Certified Professional Resume Writer and is nationally recognized as an expert resume strategist. Peter publishes "Career Brainfood," a monthly career-related e-mail newsletter. He can be contacted through his Web site, http://www.peterhill.biz.
|
|
|
|
|
PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
  |
PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
  |
PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
  |
Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
  |
Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
  |
The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
  |
CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
  |
Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
  |
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
  |
PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
  |
Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
  |
LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
  |
IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
  |
Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
  |
Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
  |
O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
  |
Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
  |
Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
  |
|